Affiliate Marketing Content Writing in 2023 (+Templates])

affiliate marketing content writing

Whether you went to school and studied English literature or you’ve never written a thing in your life, there are some simple affiliate marketing content writing processes you can follow to create quality content in no time.

High-quality content is the thing that will set you apart from others. Your entire site will revolve around this.

High-quality info content = more links.

High-quality commercial content = more affiliate commission.

You can have the most beautiful affiliate marketing site in the world but that won’t mean anything unless you have good content to back it up.

Now you may be asking, what is high-quality content? How do I achieve it? What if I’m not good enough?

This is exactly what we’re going to cover in this guide.

And when it comes to writing affiliate content, you don’t need any fancy tools either. You can use Google Docs, or if you have it installed, Microsoft Word.

So now I’ll be going through the affiliate content creation process. I’ve put together some powerful templates that will help to ensure the content you order or produce yourself is a high quality every time.

Let’s find out how to write affiliate articles the right way.

Affiliate Product Review

For this affiliate review type of content, I’ll hone in on the smaller details of a single product.

While these may be a bit more competitive, a lot of people search for these types of articles. If you have done keyword research for your affiliate site, you have the right keywords, the volume and buying intent are always sky high.

Description of the post: This post is a review of a specific product. The audience will already be interested in the product. They need someone to bridge the features and the benefits. An accurate and unbiased opinion is the best approach (no hard selling). This post should focus on the real-life use of the product and what it can do for the user, not a list of features without meaning.


📝 Affiliate Review Template

Introduction – Empathize with the reader

Around 50-100 words

  • Include the exact keyword somewhere in here as naturally as possible
  • Talk from the point of view of the author and share the initial problem he had  in his/her that pushed him/her to look for the product
    • Example: “I used to be 40lbs overweight and I was feeling TERRIBLE about myself. I had no energy and felt judged every time someone would lay their eyes on me.”
  • Explain why that problem had to be solved and what the complications would be if it was not solved 
    • Example: I knew I really had to address the issue because I was putting myself at risk of heart attack and diabetes if the issue was not solved and that would mean not being here for my family when they need me the most.
  • Do not necessarily say you used the product just say it would have helped you a lot.
    • Example: The venus factor did not exist when I solved this issue but I wish it did. The program addresses all the typical issue of <people with this problem> and does a great job at it!.

Things to consider before buying a <product category>

200 – 300 words

  • Briefly remind the reader of the problems that product category solves and why one would seek to buy an item in it.
  • Describe the ideal customer for the product category and who should not buy, why and what they should buy instead.
  • List the things the buyer needs to think about before buying the product

Presenting the product

100-150 words

  • Give a brief description of what the product is, the promise that it makes and what comes with it when you purchase it. also compare it to the market leader and its previous versions.
    • Example: P90x is the little brother of the Insanity workout by the same company. It ưclaims to help you lose fat and build muscle in just 90 days by following a rigorous diet and exercise plan from the comfort of your home. It is now the 3rd edition of this product and it seems like the major changes with this iteration are better video production and aesthetics.
  • Explain who that specific product is for and who it is not for
    • Example: The venus factor can definitely help if you are looking to change your life around and lose weight fast but be warned: you WILL have to change your diet so if this is something you are not ready to do you should look for other alternatives.
  • Write a bulleted list of 3-5 pros and 3-5 cons for the product

Features & Benefits

600-1000 words broken down into sub-sections for each feature

  • Now start going through the features or core principle of the product and write a section for each explaining both how it performs/feel and why this feature is important (what benefits it provides and how it helps solving the core problem)
    • Example: This laptop is completely fanless which is nice because it makes it 100% silent (I like that when I’m traveling, often surrounded by other people). However, this also means it can heat up a fair bit if the room is too hot.

Social Proof

50 – 100 words

  • Say you scoured the internet and found some user reviews that seemed rather positive
  • Include a screenshot of a few testimonials from users around the web (3-5) that share their journey using the product

Product Alternatives

200 – 300 words

  • list 3 alternatives available for the product 
    • <insert alternative 1 here>
    • <insert alternative 2 here>
    • <insert alternative 3 here>
  • For each of them write a paragraph or two on how they differ from the main product reviewed (price, features, benefits, etc) and who should use it then provide a bulleted comparaison list and a call to action for the reader to check the alternative product out


50 – 100 words

  • reiterate the problem the product solves and why it needs to be solved by the reader (complications).
  • give 2-3 reasons why the product reviewed is a great fit to solve that problem
  • conclude telling people to click here to check the product out

Listicle Article Roundup Review (AKA Best X For Y)

The aim of these articles is to grab the attention of people looking for a specific type of product. We’ll take a cross-section of brands offering that product and tell them which one is the best.

These are great for Stage 1 sites as they often have low competition and high buying intent – if someone is searching for one of these types of articles, there’s a good chance they’re looking to put money down on them today.

Description of the post: The goal of this post is to help consumers pick the best product for their needs from a range of options.

For this type of affiliate content you need to:

  • First define the consumer’s need and things to look for in the value section. 
  • Carefully evaluate each product and explain how they differentiate from the rest so the readers pick the best ones or his/her personal needs.

📝 Affiliate Round Review Template


  • 50 words (include the exact keyword somewhere in here as naturally as possible).

Value Editorial

  • 750 words (break this up into several sections with a subtitle for each).
  • Add some great, value-driven information about this product or the context in which the consumer intends to use it.
  • Answers questions the reader would be asking before buying this kind of product.
  • Consider linking out to valuable informational content on the internet that’d help the reader.
  • Try to find a valuable informational Youtube video about the topic. Make sure the video isn’t branded and doesn’t ask people to go to a specific url at the end.
  • Your subtitles need to be catchy and succinct; most readers will scan your article for the information they want. 
  • Here are some subtitle ideas:
    • How to choose the best [type of product].
    • What are the advantages/benefits of [type of product]?
    • Things to look for/attributes that differentiate these products.
    • What’s the best way to use [this type of product]?
    • Address the controversy.
    • Prerequisites/precautions for using this type of product.
  • This section by far the most important. Please take extra care when writing. 

Review Affiliate Products

Write a mini-review of each of these products:

  • [Product 1]
  • [Product 2]
  • [Product 3]
  • [Product 4]
  • [Product 5]
  • 200 to 250 words each.
  • Write 150 to 250 words about the pros and cons in bullet points. Keep them clear and short.
  • Make sure the pros and cons are specific to each product, and not relevant for the entire product category (use reviews to find them out).
  • Please remember not to mention other reviewers specifically or 


  • 100 to 200 words.
  • In this section announce the clear winner of the roundup.
  • Explain why by comparing it to the other products and say why it’s better for that specific reason.
  • Tie it back to the information you delivered in section 2 and show how the product fulfils all the needs of the product category.

Informational Article Ultimate / How To Guide

This type of content will be super helpful link-building for your affiliate site. ke

We want to add pure value here to encourage people to link to it. We won’t be putting any commercial links in these articles. We’ll be focusing hard on quality and making it the best article on the internet.

Description of the post: The goal of this post is to be the best possible resource on the topic. We want other people to link to this post because it has so much valuable information.

You need to:

  • Really understand the topic and identify factors which a reader should be aware of 
  • Teach the reader to be able to make decisions based on what they have learned in this article

📝 Affiliate Round Review Template


Around 100-200 words

  • Include the exact keyword somewhere in here as naturally as possible
  • Talk from the point of view of the author and share the initial problem he had in his/her that pushed him/her to look for the product
  • Explain why that problem had to be solved and what the complications would be if it was not solved 


  • Please break this into appropriate subheadings if necessary.


  • Please break this into appropriate subheadings if necessary.


  • Please break this into appropriate subheadings if necessary.

Article Summary

  • Introduce the topic in a fun, creative way.
  • Keep it short

How To Write Affiliate Marketing Articles

So now we have our affiliate content templates, there’s just one thing missing: the actual copy.

Fear not though, whether you’ve never written an article in your life or you’re already familiar with the process, a good set of writing guidelines is essential for quality and consistency, so go ahead and grab a copy

Writing And Style

We kick things off with a general style guideline. This should be a casual tone that maintains strong grammar and punctuation. Again, adjust this to your niche -more technical niches won’t be quite as casual for example.

Consistency is also key. It doesn’t matter if you decide to use % instead of percent, or Two instead of 2, as long as you follow through with that commitment every single time.

If you are completely unsure of what to do, the AP Style guidelines give you a great starting point.

Break Down Complex Topics

We’ve already talked about this in the content templates, but just to reiterate, complex topics need to be broken down into easy-to-digest chunks that don’t overwhelm the reader, no matter how technical your niche is.

Organize ideas into sections. Break each section into subsections if that makes sense. Each paragraph should convey one idea. It may make sense to organize sections in sequential order.

Source Your Facts

It’s a no-brainer but it’s easy to pull out facts and figures from your head and forget to back them up.

Never make false claims or assumptions without proper research. Back up ALL your facts with links to evidence preferably from a reliable/reputable site with some authority in the market.

Include all reference links within the content pointing to the exact deep page containing the information, not the top-level domain so we can easily refer to them in the final publication.

And it goes without saying these should be reputable sources – don’t just pull something from Reddit – go to trusted resources only.

Aim For Readability Grade 5-6

This one might shock you, especially if you’re fresh out of college.

You’re actually setting the bar pretty low for readability. Why? It all goes back to readers vs. scanners.

The content needs to be light and easy to digest. That doesn’t mean sixth graders will be reading your article, but rather it should be just as easy to read as sixth graders writing.

Again, remember to adjust this depending on your niche, some niches will require a more complex reading grade.

To check your readability level, you can use a free app called Hemingway

Show Personality

Never be afraid to let this shine through. Anecdotes., personal experiences, and everything in between. Your articles should demonstrate the writer’s (or ghostwriter’s) personality.

This can be done by sharing anecdotes and your own opinions (without being divisive!). You should write in a clear and informal way, almost like you’re talking to a friend—and use pronouns and possessive pronouns (e.g. I, me, we, you, your, my, our) to talk directly to your readers.

If there’s one thing you can bring to the table that competitors can’t, it’s your personality!

Use Short Sentences And Paragraphs

Again, this is a highly stylistic choice that will impact the overall readability and scannability of your articles.

Short sentences and paragraphs are much more effective and easier to read. Stand-alone sentences and single words can work too.


“Acne sucks! Tonight’s your cocktail party with the girls and you’ve woken up with the map of a small country on your face in red pimples.

Does this sound familiar?

Well never fear, because we’ve got just the solution!”

Ensure your paragraphs don’t run too long and that sentences lengths are nice and varied.

No Sales Language

This can often happen subconsciously from years of embedded consumerism.

Try to avoid using sale-like language in your articles (and this even applies to your commercial content). It’s highly off putting and breaks the trust between you and your reader.

  • Wrong: “You’ll find peace of mind when your dog finally stops barking!”
  • Wrong: “You can rest easy knowing your dog’s behavior troubles are finally over.”
  • Wrong: Anything else that sounds like it could be in an infomercial

Instead, use conditional language (if, might, could, may, maybe) to make recommendations:

  • Correct: “This might be a good choice for those who want an in-home training option.”
  • Correct: “If it’s important to you to find a positive dog trainer, this may be a good place to start.”

No Passive Language

You should always try to use an Active Voice in your articles too. If you’re not quite sure what this is, check out this guide on the Active Vs Passive Voice

Avoid Technical Jargon

Again, adapt this to your audience. For some, a certain level of jargon will be fine. You don’t need to tell an IT engineer what Wi-Fi means though. Use your common sense and try to lay a common groundwork for an acceptable level of jargon within your articles.

Widen Your Vocabulary

A simple grade school tip: don’t repeat the same word over and over. Use a thesaurus where necessary to spice up your choice of vocable.

  • Wrong: “These running shoes could be a great addition to your running training and may help you achieve great results.”
  • Correct: “These running shoes could be a fantastic addition to your exercise regime and may help you achieve great results.”

No Filler Language

This is another one that people lend to subconsciously do to bump up their word count. Remember, it’s the quality, not the quantity that counts. If you ever find yourself adding in pointless information, ask what you can do to add value instead.

Formatting And Structure

You don’t necessarily need to follow a strict editorial style, however, you should keep all your grammar, punctuation, and formatting consistent. 

For example, if you choose to use the % sign instead of spelling the word ‘percent’ then do this throughout all of your articles.

The better job you do of this now, the easier your content uploading will be. You should make good use of the H1, H2., and H3 headers in Word/Docs.

Affiliate Marketing Content Writing Wrapping Up

So this is how to write affiliate marketing articles. Combining all the steps above means your content will be better in general. Little things like this really make a huge difference when it comes to the quality of your content.

And if there is one thing you should focus on over everything else when it comes to content, it’s quality!

With the right guidance and structure, you can turn your content production into a well-oiled machine.

Once you know how to write high-quality content for your site, now it’s time to do affiliate marketing SEO to rank your articles higher on search engines!

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