15 Affiliate Marketing Email Templates & Swipes [Welcome, Sales, Broadcast & More]

affiliate marketing email templates

In this guide, you’ll get access to affiliate marketing email templates, swipes, and examples for every case scenario. From welcome emails to sales emails to broadcast emails to affiliate retargeting email templates.

According to a study conducted by McKinsey consulting, email is 40x more powerful than all other social media channels COMBINED at acquiring new customers.

40X more powerful!

That’s huge!

Simply put, your email affiliate list is power.

Your affiliate website might be the face of your business and your platform, but your list is the heart, and the way you nurture your list is its soul.

In other words, if you are not growing and nurturing your list as a blogger, you are missing the boat.

But luckily we are going to correct all that in this one power-packed guide to supercharging your email affiliate marketing.


💡 Note

If you’re looking for a completely done for your system for your affiliate business, make sure to check out my Free Affiliate Marketing Training where you’ll not only get ready-made email templates but also done for you sales funnels and my winning ad campaigns that I’ve used to become one of the top affiliates for a massive software company.

Lead Magnet Email Sequence Templates

Start the sequence when the contact opts in for your affiliate lead magnet.


Lead Magnet Delivery Template Example

Subject: Here is your free [lead magnet]

“Hey [name | there],

Thanks for signing up to receive your free [whatever you offer] + some great tips and tricks that will help you take the next step forward on [goal your subscribers are trying to achieve].

Click the links below to download your free [whatever you offer], and we’ll look forward to sending you our best content in the next few days!

>> [Link To Download Page]

Talk soon!”


Lead Magnet Promotion Template Example

Subject: [FREE RESOURCE] [Benefit of the resource]

Hey [there | name],

Are you interested in [problem lead magnet solves]?

Well, today is your lucky day, we have been working really hard here and produced a brand new go-to resource:

[Title of lead magnet]

In this free report/video/cheat sheet you will learn:

  • [What they will learn 1]
  • [What they will learn 2]
  • [What they will learn 3]

>> Click Here To Download [lead magnet] <<


[Your Name]

Welcome Email Sequence Templates

The goal of the email welcome series is to introduce yourself and push people further down in your affiliate sales funnel.

In order for your subscribers to trust you, they have to get to know you. And in order for them to get to know you, you have to nurture them.

You can’t just add people to your list by offering a freebie, deliver the PDF, then never contact them again until you’re ready to sell something. That list will be cold as ice, and it won’t convert at all.

In the beginning, nurturing your list means giving a lot and asking almost nothing. You want to put your best self forward, and show your new subscribers exactly what they have to gain from being a part of your community.


Welcome Email Template Example

Subject: Welcome to [your site]!

“Hey there, I am [who you are and your role in the company], I just wanted to send you a quick email to welcome you to our big family.

I am super excited to have you with us and from the bottom of my heart, I truly believe this is going to be life-changing for you if you are serious about [the goal of your site].

Now I know you probably get tons of emails every day and your time is extremely valuable, that is why you will only hear from us when we release new content.

We might also send you the occasional email when we release a new course, free resource, have a big announcement, or recommend a new product but only once we have thoroughly tested and approved them.

Sounds good? Great!

Additionally, we publish exclusive tips and share industry content on social media, and this is our primary way of communication outside of emails, so take 2 seconds and join us on your favorite networks to make sure you don’t miss anything:

Facebook: [link to Facebook page]

Twitter: [link to twitter profile]

Other networks: [add as many of those as you want]

I will talk to you soon,

[Your Name]

P.S: As a way to thank you for joining us, I will be sending you our absolute best content together with some subscriber-exclusive goodies.

All of it is super actionable and should help you move the needle when it comes to [objective of your site].

Because those emails are packed full of value, you want to make sure you don’t miss out on them, that’s why I have created a little whitelisting guide for our subscribers to ensure you get our messages. [link to whitelisting instructions]Check it out here[/link to whitelisting instructions].

Watch out for my email tomorrow where I will be talking about [topic of the next day’s email].


Welcome Email Template Example #2

Subject: [your site name]’s Best of Day 1

“Hey [name | there],

As I promised you yesterday, here is the first of a series of [number of best of emails] emails I will send you with our best content ever published.

But first, let me tell you a bit about <us (company angle) | me (personal angle)>.

[write a short intro about what you or your company is all about, this is the occasion to get a bit personal, tell a story, or share a picture of yourself in a casual/friendly environment to build the connection with your reader]

Now that you know a bit more about me, here is the content I promised you:

[link to an epic piece of content]

This piece is about [what the content is about and why it’s important].

Check it out now and be ready tomorrow for more epic content! For our 2nd out of [number of emails in best of] best of sequence.


P.S: As an added bonus to this message <link to youtube>here is a cool Youtube video</link to youtube> where you will learn [what they will learn and why it’s useful]. This is a perfect complement to the post I just shared above.

(I always have tons of goodies in my P.S section so make sure you read the entire message when I send one ;)).

Watch out for my email tomorrow, it’s about [topic of next email]


Welcome Email Template Example #3

Subject: [your site’s name]’s Best of Day 2

“Hey [name | there],

Welcome to day 2 of [number of emails in your best of series] of our best-of series!

I hope you enjoyed the piece I sent you yesterday about [topic of previous day’s email], [insert comment about previous day’s content].

If you missed it out, you should go and check it out now before you read this email. The subject line is “[subject line of previous day’s email]”. Take your time I’ll be waiting.

Did you read it? Good!

Now here is today’s best of content:

[link to epic content]

I really love this piece because [reason why the piece is great] and it should really help you with [what it helps them with].

Go check it out now, I know you will love it!

[Your Name]

P.S: Are you enjoying our best-of series?

If you do, please make sure to whitelist us in your email client as you may be missing some of our content otherwise (and you really don’t want to). Once again here is the page on our site showing you how to whitelist us:

[link to whitelist instructions]

If you haven’t joined yet, you can also join our 100% Free [your site] readers Facebook group where you can connect with me and all our readers who are also trying to [the goal of your site].

Here is the link:

[link to the Facebook group]

I’ll talk to you soon, watch out for my email tomorrow!


Welcome Email Template Example #4

Subject: [your site’s name]’s Best of Day 3

“Hey [there | name],

This is day 3 of [number of emails in best-of series] of our best-of series.

How did you find yesterday’s piece on [topic of content in email 2]?

In case you missed it out, the subject line was “[subject line of best of email 2]”.

Today, you’re in for a treat; I have saved my absolute best content for last. If you have enjoyed what I have sent you so far, you will absolutely LOVE this one.

This is our #1 most popular content where we show [what people will learn in this content]. It’s really a must-read if you are serious about [the goal of your site]:

[link to most popular content or webinar replay]

To your success,

[Your Name]

P.S: We have over [number of people] in our Facebook group. I would love to see you in there. You know what they say, “you are the average of the 5 people you hang out the most with”. Well, our group is chocked full of people who are also trying to [the goal of your site].

Once again here is the link:

[link to your Facebook group]

See you there!”


Welcome Email Template Example #5

Subject: How can I help YOU?

“Hey [name|there],

[your name] from [your site] here.

I noticed you were on our email list for a few days now, and I hope you have enjoyed everything we have sent so far!

In order to serve you better, I would love it if you could take just a few minutes to hit the reply button and let me know about your personal struggles.

I will do my best to get back to you soon and see how I can help you.

Here are a few things I would love you to tell me:

  • How long have you been trying to [goal of your site] ?
  • What is the #1 thing preventing you from [goal of your site] ?
  • What would it take to remove all the roadblocks and finally achieve [goal of your site] in your life?

I reply to all the emails I get so if you reply to me right now you will hear back from me in the next few days with a personalized reply. Just try to keep it short please (I get a lot of emails :)).

Over to you now! I will be waiting for your email!

[Your Name]

P.S: If you just have a quick question, feel free to follow me and tweet at me at [your Twitter username]

Talk soon!

Affiliate Email Sales Sequence Templates

Now it’s time to make some money. Trigger this sequence after a contact downloads a lead magnet to sell a related product.


Product Intro Email Template Example

Subject line: You can thank me later

“Hey [name | there],

Have you ever [problem the product solves]?

I have, and well, it sucks (excuse my language).

For [years/months/days] I have [explain how you personally struggled with the issue the product solves, go personal, and don’t hesitate to make it 3 – 5 paragraphs long, you need to lure people in with a story].

Then, just as I was about to give up on [issue], I discovered [product or solution type if own offer] through [short story on how you discovered the product if affiliate offer or solution if selling your own product].

When I first came through it here is what the [affiliate product] promised:

  • USP 1
  • USP 2
  • USP 3

I will be honest; I flat out did not believe it at first. After struggling with [issue] for so long. Could it be that easy?

So I tried it out. Here is how it went:

[the story of how you solved the problem with the product]

After working on this issue for [period of time], I have now mastered [solution] I have been able to:

  • USP 1
  • USP 2
  • USP 3

And the good news is, I have been able to condense it all in <link to sales page>[product name]</link to sales page> for you to be able to achieve the same results.

This may sound crazy at first but here is my proof to you that this really worked for me:

[proof photo/screenshot]

So from one friend to another, if you are struggling with [issue] and want the same results I achieved, I highly recommend you give [product] a try, it really helped me out, and I think it could help you as well.

Here is a link where you can learn more about it:

[sales page link]

If you end up getting it, send me an email with your results, I love seeing my readers succeed.


[Your Name]


Real-Life Demo Template Example

Subject: Behind the scenes of [product name]

“Hey [there | name],

Yesterday I talked to you about [product name], the best solution out there when it comes to [solving problem product solves].

A lot of you guys already got your hands on it, and I have received emails from very excited customers all day today.

But for those of you who are still hesitating, I have decided to do my very own “unboxing video”.

In the video below I am going to show you exactly how [product] works in real life and exactly what you can expect if you decide to get it for yourself.

[thumbnail image of the video linking to video landing page]

Click Here To Watch The “Unboxing” Video


[Your Name]


Testimonial Email Template Example

Subject: What people say about [product name]

“Hey [there | name],

For the past few days, I have been talking to you about [product name] and how it can help you solve [problem it solves].

[product name] was a HUGE game changer for me but I am just one person.

Today I have been collecting the feedback of [x] people that also use [product].

If you are still on the fence, I suggest you check out what they said about it:

[testimonial 1] [testimonial 2] [testimonial 3]

If like my friends here you are serious about [solving problem product solves] I suggest you get [product] here:

[link to sales page]

[guarantee / one more argument]


[Your Name]”


FAQ Email Template Example

Subject: All your questions answered

“Hey [there | name],

For the last few days, I have been talking to you about [product link], the single most important thing that helped me [solve the problem the product solves].

As a result, I have had a lot of you guys reply to me with questions regarding [product].

Because I thought some of you may have the same questions before making the jump, I compiled the best ones and did my best to answer them.

Here they are:

Q : [question 1]

A : [answer 1]

Q : [question 2]

A : [answer 2]

Q : [question 3]

A : [answer 3]

Q : [question 4]

A : [answer 4]

As you can see in my replies, I am very enthusiastic about [product] 

So if you are serious about [solving problem], get [product] here:

[link to sales page]

I will talk to you soon,

[Your Name]


Bonus Email Template Example

Subject: [TIME LIMITED] Get a Free [Bonus]

“Hey [There | Name],

Have you received my emails about [product] and how it helped me [problem solved by product] ?

Well, the deal just got a LOT sweeter!

For a limited time only, if you get [product] and send me your receipt, you also get the following bonuses:

  • [Bonus 1]
  • [Bonus 2]
  • [Bonus 3]

Together, these bonuses are worth $[value of bonuses]. But today, you can get them all for nothing.

All you have to do is get a copy of [product] before [date of expiration].

>>Click Here To Get Your Copy of [Product] And Claim Your FREE Bonuses

Once you purchase your copy, simply reply to this email with the receipt, and I will be sending you your free bonuses.


[Your Name]


Last Chance Email Template Example

Subject: [LAST CHANCE] [Benefit of product]

Hey [there | name],

For the last few days, I have been telling you all about [product], my #1 solution when it comes to [solving problem].

Sadly [the offer is going away on [date] | this is the last time I will be telling you about it.]

So you have one last chance to get [product] today.

As a quick reminder, here is what is included inside:

  • USP 1
  • USP 2
  • USP 3

In case you missed it, here is my behind the scenes “unboxing” video of [product] as well:

[link to unboxing landing page]

It is now time to make a decision or be left out…

Click on the link below to get [product]

[link to offer]


[Your Name]

Broadcast Email Templates

The goal of broadcast emails is to keep your audience engaged. This one isn’t so much a strategy for getting new people onto your list as it is for keeping them happy once they get there.

Because the reality is that just because someone subscribes to your list to take advantage of your lead magnet, doesn’t mean that they actually know you or trust you or want you to email them again.

You need to take the time to woo them a little bit, and the way you do this is to start by introducing yourself, and then by sending them a series of high-value emails.

Your goal is to get them to engage with your content and to realize that what you have to offer speaks directly to their felt needs.

This way, when you begin to market to your list, you’ll have already established a relationship. After all, your email list will only help your business if your subscribers turn into customers, but the way to get them there is by building trust and loyalty.

This takes time and requires you to give before you start asking.


Broadcast Email Template Example

Subject: [New Content] [benefit of the content]

<optional>[Featured Image]</optional>

[pitch on why the content is important in the context of your overall site]

[link to content]

Check it out and let me know what you think in the comments and don’t hesitate to use the share buttons if you enjoyed it!


[Your Name]

Affiliate Retargeting Email Templates

The last but affiliate marketing email templates that I want to share with you are retargeting emails. With some email autoresponders for affiliate marketing, you can track where your contacts go on your website so you can retarget them with your emails. That allows you to send them the relevant emails based on the content that they visit. So this type of campaign does exactly that.


Retargeting Email Example

Subject: Did you like learning about [topic of the blog post]?

“Hey [name | there],

I was browsing through our system today and saw that you checked our post on [topic of the blog post] yesterday.

Did you like it? I hope you did :).

<for a lead magnet>

I just wanted to send you a quick email to let you know that we have also produced a free cheat sheet/checklist/video/webinar on the topic.

I think you missed it when you checked the content yesterday, and I want to make sure you get the most out of our free guides/content/tutorials.

Inside this cheat sheet, you will find [description of the lead magnet]. I am sure you will love it!

Here is the direct download link for you

[download page link]


I just wanted to send you a quick email to let you know that if you are looking to [thing people would be looking to achieve by reading the free post] there is a way to do/get it faster/better/easier.

That way is [name & link to product]

Here are just a few reasons why I highly recommend [product] to our readers

  • [reason 1]
  • [reason 2]
  • [reason 3]

<if you have one insert a personal story, case study, or testimonial here>

If you are serious about [thing people would be looking to achieve by reading the free post] I suggest you learn more about [product] on this page:

[link to sales page]

<if any scarcity applies, insert an argument for it here>


P.S: [4th reason to purchase the product + 1 more link to the offer]

</for a product>

[Your Name]

Affiliate Marketing Email Templates Conclusion

So, these are all the affiliate marketing email templates, swipes, and examples to supercharge your email list.

Now you should have an idea of how to write welcome emails, sales emails, and even broadcast emails to deliver value for your audience and make some affiliate sales.

I hope it will help you take your email affiliate marketing to the next level.

And if you want even more, check out this free affiliate marketing course where you’ll get done for you sales funnels, email swipes, and winning ad campaigns that I use to become one of the top affiliate for a big software company.

👉 Start Your Free Affiliate Marketing Training


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