Spy tools are great if you want to get inspired by what other people are doing on the internet for their brands and their business.
Affiliates use it to see what other affiliates are using for their ad creatives to promote affiliate products and see what other competitors are doing.
In this guide, we’re going to cover some of the common best affiliate marketing spy tools and some other things you can do to get your brain spinning on creative ideas for affiliate marketing paid traffic.
So, let’s dive in.
1. Big Spy
Big Spy is one of the best spying tools for affiliate marketing. Big spy can show you all kinds of insights about what your competitors are doing on their website, which products they’re promoting, how many keywords they are ranking for, and more.
Big Spy also shows you top-performing ads by country, time of day ad was shown to get the most clicks.
What Big Spy lets you do is filter down to which traffic source do you want to use.
You can see what ads marketers are using across:
And all of these big traffic sources.
You can see how many engagements are they getting or how much scale is it having.
If you’re looking for all-inclusive software that gives the most accurate data available about your competitor’s ad campaigns then Big Spy will be helpful to have on your side.
Big Spy Pricing
And it’s priced pretty competitively across the market. Big Spy offers 4 pricing plans:
- Free – $0/month
- Basic – $9/month
- Pro – $99/month
- VIP Enterprise – $199-499/month
It’s great that there’s a free option for this tool but it doesn’t give you very many inquiries a day and it’s limited to Facebook ads which honestly that’s where a lot of people want anyways.
With the basic plan, you get up to Facebook and Instagram, and then you can start a 3 day $1 trial for the Pro plan to get access to all the networks that they have access to.
Another one of the best spying tools for affiliate marketing is Adspy, which shows you real-time ads and creatives from your competitors.
They have some very interesting features.
AdSpy is pretty similar to Big Spy however it doesn’t have as many spying features.
With AdSpy you can filter down into different types of social media channels or different niches.
So, if you have an offer for a pet, you can try to filter down to other people targeting pets and see what kind of ads they are running.
You can see what promotions they’re running, the type of ad creative being used, and a lot more insights about how well their ads are converting.
With Adspy you’ll get to know your competitors better which will help give you an edge in affiliate marketing or any other digital business that you may be involved with online today.
AdSpy has one pricing option, which is $149 a month.
SemRush is not just one of the best competitor analysis tools but an all-in-one SEO platform that is suited for solo entrepreneurs as well as big companies.
The Biggest benefit of SemRush is that it gives you information about your competitors’ websites. It shows what keywords they are ranking for, how many backlinks they have to their site, and also analyzes paid traffic campaigns.
Using all these insights will help you make better decisions in affiliate marketing or any other online business that you may be involved in.
- Pro – $119.95/month
- Guru – $229.95/month
- Business – $449.95/month
SemRush is not the cheapest platform but they offer a lot SemRush free tools like Keyword Magic Tool, site audit, rank tracker, and more.
They also offer a free trial for our readers.
4. Similar Web
A really similar platform to SemRush is Similar Web. Similar Web is a free affiliate marketing tool that is going to tell you based on a domain where that domain is getting traffic from.
So, if you want to look at a competitor, you can get an idea of what kind of search terms they’re getting, what kind of ads they’re running.
Similar Web is more designed for bigger brands that might be leveraging content marketing, looking to acquire organic search terms, and want to get an idea of what blog articles are out there ranking for a competitor.
They still do spy tools from an ad creative basis, but that’s not their core functionality.
They go a bit broader than that. You get a bigger view into searching organic traffic and social media versus just ads, which kind of Big Spy and AdSpy were.
Similar Web Pricing
SimilarWeb plans cost between $199.00 and $799.00 per month but the free option is available.
Moat is a relatively new spying software in the market. Moat shows you how an ad performed over time as well as all the other ads that were used to promote those products.
With Moat, you can just search in a brand name and it’ll give you copies of ads that other people are running but unfortunately, this feature only works for very big companies since its database is very limited compared to other tools like Big Spy.
You can type in a term or a brand name and it’ll pull up all of these examples of ads. So for example, if I want to promote GetResponse as an affiliate I can see what ads this company is using and use it in my copies.
Moat Ad Analytics platform shows you everything there is to know about your competitors’ ads including who is running it, when was it served up, what type of ad it is, etc.
It also gives you insights into what kind of content was placed on the website where these ads are being run such as blog articles, FAQ page content, and more.
Moat has not provided pricing information for this product.
PowerAdSpy is hands down one of the most advanced spying tools available in the market.
Inside the dashboard, you get options to research for your competitors on platforms like:
- Google YouTube
- Native ads
You can also enter the name of any advertiser and PowerAd Spy brings out their advertiser profile as soon as you click on the search button.
Here is how the results look like a gold mine of data containing details regarding how they are running their campaigns
It will give you information about top-performing ad campaigns, which ads are getting the best ROI for your competitors, and what type of ad creatives they’re using.
This will give you an idea about which ad copies to create in order to get better results on affiliate marketing or any other online business that you may be involved with.
But what makes PowerAdSpy stands out among other spying tools are very unique features like:
- Native ads spy tools
- YouTube ads spy tool
- Dispplay ads spy tool
- Google PPC spy tool
And even Reddit and Quora spy tools.
Big brands use PowerAdSpy to spy on their competitors but it is affordable enough that smaller affiliates can also take advantage of this tool to get better results for their affiliate marketing campaigns.
PowerAdSpy also has a Chrome extension that allows you to test out ad creatives in real-time.
- Free – $0/month
- Basic – $49/month
- Standard – $99/month
- Premium – $149/month
- Platinum – $249/month
- Titanum – $299/month
- Palladium – $349/month
What’s great even with the PowerAdSpy free plan you can spy on up to 8 different social media platforms.
Best Affiliate Spy Tools Final Words
So here are the best affiliate marketing spy tools. As of now, the best ones are BigSpy and PowerAdSpy.
My intent is not to like just push you into these tools, these are just examples of good true spy tools. There are many free tools for affiliates that you can use in your business.
They can be a very good way for a marketing team or just for your own self to get going and kind of get inspired by, and get ideas from. The bad way to use this in my opinion is to just go, rip off other people’s marketing ideas and not change anything which you’ll see some people do, which I wish people would stop doing. So, use these as you will.
So do some research, figure out one that fits best for you, which one has the best-paid version, and see what works best before you buy.
And I’d love to know what you’re using for a spy tool or what you like about the ones that I’ve featured that maybe you’ve tried out.