9 Best AI Content Optimization Tools [2023]

In this article, we’ll dive into some of the top AI content optimization tools out there. You’ll see how they can magically whip up keywords, draft initial versions of posts, refine copy, and more. 

Used strategically, these AI tools help writers and marketers stay afloat amid the churning tides of change in digital marketing. Together, human creativity plus SEO content optimization tools make an unstoppable combination.

So let’s jump in and see how AI can help you create killer content that consistently ranks, informs, and converts readers. 

AI content optimization tools
Table of Contents

Best AI Content Optimization Software

  1. SurferSEO – Best AI content optimization platform overall.
    It guides you through planning, writing, and optimizing content with its 3-step workflow. But the real hero is Surfer’s new AI writer that whips up search-optimized drafts ready to publish and rank.
  2. RankIQ – Best AI tool for bloggers and small business owners.
    It studies search trends and reader intent, then makes strategic suggestions so your content hits the mark. With its easy-to-use interface, RankIQ makes AI optimization accessible for any level creator.
  3. Frase – Best for competitor analysis.
    The tool pinpoints demand gaps so you can create content that covers overlooked keywords. Frase also lends a hand with AI writing to kickstart your drafts. If you’re a data maven, Frase will give you the competitive edge.
  4. MarketMuse – Best AI content planning software.
    The tool not only provides a very powerful SEO content optimization software, but it also lets you plan your content based on topic value and your content’s performance.
  5. SemRush  – Best all-in-one SEO platform.
    Besides content optimization, SemRush assists SEO professionals with keyword research, market research, competitor analysis, and even social media marketing.


The goal here is to show how AI can seriously save time and support the process of crafting content that truly resonates. With AI handling the busywork, you can focus on what matters most – telling compelling stories and delivering real value to your audience.

Used strategically, these AI content creation tools help writers and marketers stay afloat amid the churning tides of change in digital marketing. Together, human creativity plus AI-optimization makes an unstoppable combination. So let’s jump in and see how AI can help you create killer content that consistently ranks, informs, and converts readers.

1. SurferSEO

surfer seo

Surfer is an SEO platform designed to optimize content from research to publishing. Its 3-step workflow enables planning, writing, and optimizing content to maximize profitability and scalability.

For planning, Surfer’s Keyword Research tool generates hundreds of semantically-related keyword topic clusters that can be sorted by search intent, volume, and difficulty.

SurferSEO content planning

These clusters serve as potential new articles to build topical authority and signal to Google the content deserves higher rankings.

Surfer’s Content Editor, an SEO industry secret, provides real-time feedback on elements like NLP terms, word count, questions to answer, headings, images, and paragraphs.

SurferSEO AI content optimization

Backed by advanced algorithms and NLP, Surfer’s analysis helps search engines understand context and intent.

Suggestions are based on data from relevant competitors and in-depth Google search analysis for precision and being up-to-date.

The Content Editor includes an outline builder, shareable links, and Google Docs, WordPress, and Jasper integrations. It has one-touch commands for adding images, quotes, headings, lists, and personalized options for individual workflows.

In the optimization phase, Surfer’s unique Content Score metric helps optimize posts for better search engine performance by accounting for hundreds of ranking factors.

But what really makes SurferSEO stand out is the recent Surfer AI upgrade. Surfer AI empowers creators to produce engaging, search-optimized articles.

Unlike AI writing tools focused solely on content generation, Surfer AI integrates advanced SEO techniques so content is optimized for search from the start.

Surfer AI generates ready-to-rank articles in minutes. Users input a main keyword, adjust settings like tone of voice and organic competitors, then Surfer AI crafts an outline to review/modify. With a click, it scans, fact-checks, and analyzes 300,000+ words to create a tailored, comprehensive article.

SurferSEO AI article

Surfer AI follows real-time, competition-based guidelines aligned with Google ranking factors so content matches user intent with strong search ranking potential. Customization options include tone of voice, anti-AI detection, and soon – automatic URLs/citations.

An Auto-Optimizer feature also reviews and refines content to further elevate SEO performance, like optimizing titles and image placements.

In addition, Surfer integrates with Jasper AI, one of the best AI copywriting tools so you can write and optimize your content without leaving the platform.

SurferSEO Pricing

  • Essential – $89/month
  • Advanced – $179/month
  • Max – $299/month
  • Enterprise – Custom pricing

▶ Start Surfer SEO free trial

2. RankIQ


Optimizing content can feel like a shot in the dark, but RankIQ helps take the guesswork out of it.

This ingenious tool provides the inside scoop on what readers are searching for in your niche and what Google’s algorithm likes to rank. 

RankIQ content analysis

RankIQ includes an outline generator so you can easily whip up high-quality content without spending hours researching keywords or writing from scratch every time. It’s like having your own AI content strategist.

By combining keyword research and content optimization, RankIQ offers an awesome all-in-one SEO solution for small biz owners and bloggers alike.

RankIQ lets you see which type of content ranks best for target keywords, too.

RankIQ AI content optimization

So you can double down on what works and keep giving readers more of that good stuff. It also provides key conversion and traffic data to inform your strategy. 

Analyzing the competition? RankIQ reveals exactly where rivals rank and how you stack up against them. 

For bloggers and small biz owners, RankIQ is indispensable for shaping content that hooks readers and dominates search results.

These are some of the reasons why RankIQ is one of the best AI tools for bloggers.

And with its free trial and 50% off paid plans, getting these game-changing insights is easy. Ready to start optimizing and amplifying your content? RankIQ has you covered.

RankIQ Pricing

  • Standard – $49/month

▶ Try RankIQ for free

3. Frase


Frase leverages artificial intelligence to help marketers create better, more engaging content. It provides insights into what audiences want to see and how they prefer consuming content.

One key feature is Frase’s content recommendation engine which analyzes existing content and suggests improvements. This allows optimizing content based on real data and performance.

Another useful tool allows analyzing competitors’ website content including headings, keywords, paragraph length, and more. 

Frase AI content optimization

Frase also features an AI content generator to create content that appeals to your target audience. It studies your existing content performance and proposes enhancements based on what works vs what doesn’t.

The AI enables identifying and solving content problems with one click. It’s like having a team of marketers working behind the scenes – but better because they handle menial optimizations instantly.

With Frase, creating content your audience loves becomes effortless. The AI handles the heavy lifting of analyzing data, identifying gaps, monitoring competitors, and producing optimized drafts.

This allows focusing time on high-level strategy while leaving painstaking optimizations and creation to highly capable AI. Frase offers the insights and efficiency needed to consistently produce engaging, high-performing content.

Frase Pricing

  • Solo – $14.99/month
  • Basic – $44.99/month
  • Team – $114.99/month

4. MarketMuse


MarketMuse is a nifty AI SEO tool that automates the tedious parts of content planning so you can focus on strategy.

Here’s the deal – MarketMuse gets that you’re struggling to prioritize topics without data guiding the way.

So it created an all-in-one dashboard where you research ideas while reviewing existing content performance. This magical combo ensures you choose topics wisely based on value and ROI.

How does it work such sorcery? MarketMuse takes care of the busywork like competitor research, keyword analysis, and content audits automatically.

This saves you hours of manual labor so you can build an effective content plan ASAP. As your inventory expands, MarketMuse becomes that wise friend who looks at the big picture and spots potential gaps or issues.

One of my favorite parts is MarketMuse automatically keeps your content analysis current, unlike tools needing manual updates. This means your data stays fresh, leading to smarter decisions. It also customizes metrics based on your niche, so you get intelligence tailored to your situation.

MarketMuse has an impressive list of features, including:

  • AI-powered content research that automatically finds content that works for your audience
  • Business intelligence tools that help you analyze competitors’ data and uncover opportunities for your business
  • NLP-powered content writing capability so you can write with confidence
  • A powerful yet easy-to-use interface that makes creating content simple

In a nutshell, MarketMuse is like your new BFF that eliminates content research drudgery through automation. This gives you the superpowers to create an ROI-driven content strategy that converts readers into customers. The right topics are out there – MarketMuse helps uncover them using data as your guide.

MarketMuse Pricing

  • Free – $0/month
  • Standard – $149/month
  • Team – $399/month
  • Premium – Custom pricing

▶ Start MarketMuse free plan

5. SemRush Writing Assistant


Semrush gives creators an AI-powered copilot that can analyze insane amounts of data to uncover high-potential SEO keywords and topics.

The tool’s sophisticated algorithms crunch the numbers to identify just the right terms and topics – not too competitive, but still with enough search volume payoff. This advanced analysis takes the guesswork out of keyword research.

But keywords are only part of the ranking puzzle. Semrush also optimizes all the granular technical elements on your site to get search engines humming.

We’re talking page load speeds, silky smooth internal links, optimized alt text for images, and more. Semrush runs a comprehensive diagnostic, tuning up under the hood to purr for both visitors and search bots.

The real magic comes from generating and optimizing the actual content. Semrush lets creators craft search-ready copy using proven frameworks designed to convert.

The SEO templates construct posts that artfully blend keywords and compelling stories. The AI writing assistant enhances engagement by ensuring your copy captivates readers while still hitting SEO sweet spots.

For bloggers, Semrush provides that coveted edge to outrank the competition. Its AI optimizer handles the technical SEO tinkering, freeing you to shift into creative overdrive.

The combination of human ingenuity and AI number-crunching is a powerhouse pairing. With Semrush as your copilot, you’ll be blazing past competitors on the road to search dominance in no time.

SemRush Pricing

  • Pro – $119.95/month
  • Guru – $229.95/month
  • Business – $449.95/month

▶ Start SemRush free trial

6. WriterZen


WriterZen, an AI content optimization tool, is a great way to ensure that your content is optimized for the highest possible visibility in search engines.

But what does that mean, exactly? Well, let’s take a look at some of the features of this tool:

  • Assert topical authority with WriterZen: Here you can identify keywords and phrases that are most important for your article and ensure that all of those keywords are included in your text. This ensures that people will find your article through search engines when they’re looking for information on a particular topic, making it more likely that they’ll click through to read the entire thing.

  • Uncover new content ideas: WriterZen will also help you come up with new ideas for content by analyzing what your audience is searching for online and giving suggestions based on that data. You can then turn these ideas into blog posts or articles to help boost traffic and engagement with your site.

  • Build content pillars: With this feature, WriterZen will review all of your existing content and identify any gaps in coverage so that you know what needs work before creating new pieces of content to fill those gaps.
  • Create a content calendar: Also, WriterZen lets you create a content calendar so that you can easily plan your posts and ensure that they are all published on time.
  • Analyze your data: WriterZen also allows you to analyze all of the data that you’ve collected about your content. By doing this, you can better understand what’s working and what isn’t so that you can make more informed decisions when creating new pieces of content in the future.
  • Create a style guide: WriterZen can also construct a style guide so that all of your writers are writing in a similar voice and using the same terminology. This way, everything flows together smoothly, and it helps ensure that your content is consistent across all channels and helps to ensure that the brand is represented properly.

As you can see, WriterZen is a great tool for managing your content creation process. It will help you get organized, eliminate writer’s block, and make sure that your writers are on-task and publishing on time.

WriterZen Pricing

  • Basic – $27/month
  • Standard – $41/month

7. Outranking


Outranking is a content optimization tool that combines AI with human expertise, so you can get the best of both worlds.

The tool is designed to help you create and optimize content in any niche, but it’s especially useful in highly competitive industries like e-commerce and financial services—where you need to stay ahead of your competitors at all times.

One of the best features of Outranking is its automated SEO first draft: it uses a combination of AI and human intelligence to generate an optimal first draft that you can then edit and finalize as needed.

This means your team will be able to save time on repetitive tasks like keyword research and SEO prioritization, which frees up time for more creative endeavors like writing blog posts or creating business pages.

Another key feature of Outranking is its ability to automate your internal FAQs and research requests so that your team can focus on other important tasks without having to worry about answering basic questions from customers or internally.

Outranking Pricing

  • Solo: $79/month
  • Pro: $149/month
  • Company: $219/month

▶ Try OutRanking

8. CrawlQ.ai

crawlq AI

CrawlQ.ai is a powerful AI content optimization tool that can help businesses create compelling, personalized content that is 100% unique 100% of the time.

It offers an intuitive market research tool that empowers you to better learn about your audience and their preferences so that you can tailor your content to your audience. It can help you build brand authority and create compelling content that delivers a unique and engaging user experience.

The AI-powered content generation tool can help you identify important keywords, which will then be used to create 100% unique, personalized content on your behalf.

CrawlQ.ai also provides an AI market research tool that is designed to break the silos in your company’s approach to content creation by combining customer-driven personalization with business context intelligence.

This means that all of your departments—marketing, sales, and customer service—can work together on one platform instead of having to develop separate strategies for each department.

CrawlQ’s most impressive feature is its ability to create unique content in any imaginable niche from scratch every time. You won’t have to worry about people seeing duplicate posts or recycled articles; instead, you can enjoy 100% unique content every time.

CrawlQ is easy for anyone in the office to use (even non-techies), so it’s easy for everyone to get on board with this powerful new technology!

CrawlQ Pricing

  • CrawlQ Entry – $79/month
  • CrawlQ Basic – $149/month
  • CrawlQ Advance- $259/month
  • CrawlQ Agency- $1599/month

▶ Try CrawlQ

9. Clearscope


If you’re looking for a tool that can help you optimize your content and what your audience is, Clearscope is worth checking out. It’s an AI-powered content research platform that gives you actionable insights into your content, allowing you to make sure it’s relevant and engaging.

Clearscope also offers business intelligence and content intelligence features so that you can see how well your content is performing across different channels. The platform uses machine learning technology to analyze the performance of your content and provide insights based on what works best for the audience at different stages in the customer journey.

The platform also helps you to find the right keywords for your audience so that you can create content that resonates with them. It also allows you to create outlines for your content that are data-backed and actionable so that you can know exactly where to go next.

The company recently added a Google Docs add-on feature, so users can now add documents directly to their projects without having to leave the app at all! This makes it easier than ever to get started with Clearscope!

Further boasting a dedicated WordPress plugin, Clearscope also lets you input all of your existing data into your WordPress website or blog so that you can easily access it whenever needed—and use it when creating new pieces of content.

This saves time by eliminating the need for manual data entry every time someone wants access to information about a particular topic or keyword term; instead, they can simply log in and see everything they need right there on their screen.

Clearscope Pricing

  • Essentials – $170/month
  • Business – $1,200/month
  • Enterprise – Custom Pricing

▶ Try Clearscope

What is the AI tool for content optimization?

SurferSEO is a prominent AI-driven tool designed for content optimization, facilitating the creation of content that ranks effectively on Google. Other notable AI content optimization tools in the industry include Frase, MarketMuse, and ClearScope, each offering unique features to enhance content quality and SEO performance.

AI Content Optimization Tools Final Words

After reviewing the capabilities of leading AI content optimization tools, it’s clear these technologies provide invaluable support for creating high-quality digital content. By automating tedious tasks like keyword research, draft generation, grammar checks, and basic SEO enhancements, AI allows creators to focus on the human side of storytelling and delivering true value to readers.

Yet while AI excels at crunching data, assessing metrics, and optimizing format, the nuance of crafting compelling narratives still remains uniquely human. The most effective content will combine the computational power of AI with emotional resonance and creativity that connects with audiences.

As these technologies continue advancing, we must strike the right balance between automation and humanity in content creation. The companies offering AI tools have a responsibility to design them in an ethical way that augments, not replaces, the human touch.

Used strategically, AI content optimization assistants can help publishers and marketers regain solid footing amid the churning tides of change in digital marketing. By handling the ever-evolving technical details of optimization, AI allows creators to focus on timeless fundamentals of good storytelling.

The road ahead will challenge content creators to constantly adapt and learn. But by teaming up with AI, we can rely on data-driven insights to guide the way. While the terrain may shift, the human need for knowledge, connection and meaning remains constant. By combining AI capabilities with our innate creativity, we can craft content that stands the test of time.

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