9 AI Content Optimization Tools for 2023

The content marketing industry has been changing rapidly over the past few years. In fact, it’s changed so much that many marketers are feeling a little lost.

In recent years, AI content creation tools have been increasingly used to create and optimize content. AI content optimization software can help improve the quality of your content by making it more engaging and relevant to your readers.

This article presents the best AI content optimization tools that can help you save time by automating the process of content creation and optimization.

AI content optimization tools
Table of Contents

1. RankIQ


RankIQ helps take the guesswork out of optimizing your content by providing insights into what people are searching for in your niche, as well as Google’s ranking algorithm. It also provides an outline generator so you can easily create high-quality content without having to spend hours researching keywords or writing from scratch every time.

It combines a keyword research tool with a content optimization tool, making it the ultimate SEO tool for small businesses. RankIQ makes it easy to find the most relevant keywords and topics that your audience is searching for, giving you insight into what they want to read so you can provide them with quality content that will help grow your traffic and rankings.

Further, RankIQ allows you to see which content performs best for each keyword, so you can create more of the same. It also provides a way to measure your organic traffic and conversions, giving you the data necessary to make informed decisions about future content creation and marketing campaigns.

Another great feature is its ability to analyze SERPs (Search Engine Results Pages) so that you know exactly where your competitors are ranking and how their content stacks up against yours. You can then use this information to create better-optimized pieces of content that will help take them out of their top spots on the SERPs while putting yourself there instead.

RankIQ Pricing

  1. Standard – $49/PM

2. SurferSEO

surfer seo

SurferSEO is an AI SEO software that features several tools that will take the guesswork out of SEO efforts and help you maximize your SEO efforts with data-backed insights into what works best for each specific niche.

Presenting its users with a list of relevant keywords, the tool can help you determine which words to use in your content and how often. It also offers insights into what types of content perform well on certain topics, offering tips for creating better content that will maximize your SEO efforts.

With SurferSEO, you also get insights into which type of content performs best and how often it should be posted. You can also see which types of keywords will help increase traffic to your site, as well as the number of visitors each keyword receives. This data-backed insight makes it easier than ever to optimize your SEO efforts and generate more organic traffic from search engines.

SurferSEO also offers an outline generator and post-publishing optimization tool, which can help you find relevant topics and hone in on the right ones before writing a piece so that when it comes time to publish it, there are no surprises—and no wasted time.

In addition, Surfer integrates with Jasper AI, one of the best AI copywriting tools so you can write and optimize your content without leaving the platform.

SurferSEO Pricing

  1. Free – $0
  2. Basic – $49/PM
  3. Pro – $99/PM
  4. Business – $199/P

3. Frase


Frase uses artificial intelligence (AI) to help marketers create better, more engaging content by providing insights into what people want to see in their marketing materials and how they want to consume those materials.

Frase AI’s features include a content recommendation engine that analyzes your existing content and suggests ways to improve it. 

Then there’s a tool that allows you to analyze the content of your competitors’ websites – from headings to keywords and paragraph length.

Further backed with an AI content generator, Frase AI helps you create content that doesn’t just meet the needs of your target audience but also appeals to them. It does this by analyzing the performance of your existing content and suggesting ways to improve it based on what’s working and what isn’t— all without you having to lift a finger.

Frase AI enables you to identify and solve your content problems with the push of a button. It’s like having an entire team of content marketers working in the background—but better because they don’t get mad when you ask them to write more about water slides.

Frase Pricing

  1. Solo – $14.99/PM
  2. Basic – $44.99/PM
  3. Team – $114.99/PM

4. SemRush Writing Assistant


In the world of content marketing, it’s all about optimizing your content for user intent.

That means making sure that you’re writing in a way that will help your audience find what they’re looking for, whether it’s an answer to a question or an opportunity to buy something. It also means taking care not to stuff keywords into your content—a practice called keyword stuffing—which can make your readers feel like they’re being manipulated.

And SemRush Writing Assistant is here to help! It’ll give you actionable SEO recommendations so you can optimize your text for maximum readability and user intent. It’ll also protect you from keyword stuffing by checking for overuse of keywords, as well as finding broken links and suggesting keyword alternatives based on what people are searching for.

You can use this tool when you need help overcoming writer’s block and repurposing original text, too! Since it allows you to go back through previous versions of existing content and create more variations on the same theme, it’s great for helping you keep up with the ever-changing nature of web content consumption.

Finally, this tool gives ultimate SEO content analysis by highlighting what’s working, what’s not, and how to improve your content. It also gives you suggestions on how to make your content more user-friendly by checking for readability and making sure it contains all of the elements that Google likes to see.

Overall, when it comes to creating content that’s both SEO-friendly and high-quality, this tool is an absolute must.

SemRush Pricing

  1. Pro – $119.95/PM
  2. Guru – $229.95/PM
  3. Business – $449.95/PM


5. WriterZen


WriterZen, an AI content optimization tool, is a great way to ensure that your content is optimized for the highest possible visibility in search engines.

But what does that mean, exactly? Well, let’s take a look at some of the features of this tool:

-Assert topical authority with WriterZen: This feature allows you to identify keywords and phrases that are most important for your article and ensure that all of those keywords are included in your text. This ensures that people will find your article through search engines when they’re looking for information on a particular topic, making it more likely that they’ll click through to read the entire thing.

-Uncover new content ideas: WriterZen will also help you come up with new ideas for content by analyzing what your audience is searching for online and giving suggestions based on that data. You can then turn these ideas into blog posts or articles to help boost traffic and engagement with your site.

-Build content pillars: With this feature, WriterZen will review all of your existing content and identify any gaps in coverage so that you know what needs work before creating new pieces of content to fill those gaps!

-Create a content calendar: Also, WriterZen lets you create a content calendar so that you can easily plan your posts and ensure that they are all published on time.

-Analyze your data: WriterZen also allows you to analyze all of the data that you’ve collected about your content. By doing this, you can better understand what’s working and what isn’t so that you can make more informed decisions when creating new pieces of content in the future.

– Create a style guide: Moreover, WriterZen can also construct a style guide so that all of your writers are writing in a similar voice and using the same terminology. This way, everything flows together smoothly, and it helps ensure that your content is consistent across all channels and helps to ensure that the brand is represented properly.

Overall, WriterZen is a great tool for managing your content creation process. It will help you get organized, eliminate writer’s block, and make sure that your writers are on-task and publishing on time.

WriterZen Pricing

  1. Basic – $27/PM
  2. Standard – $41/PM

6. Outranking


Outranking is a content optimization tool that combines AI with human expertise, so you can get the best of both worlds. The tool is designed to help you create and optimize content in any niche, but it’s especially useful in highly competitive industries like e-commerce and financial services—where you need to stay ahead of your competitors at all times.

One of the best features of Outranking is its automated SEO first draft: it uses a combination of AI and human intelligence to generate an optimal first draft that you can then edit and finalize as needed. This means your team will be able to save time on repetitive tasks like keyword research and SEO prioritization, which frees up time for more creative endeavors like writing blog posts or creating business pages.

Another key feature of Outranking is its ability to automate your internal FAQs and research requests so that your team can focus on other important tasks without having to worry about answering basic questions from customers or internally.

Outranking Pricing

  1. Solo: $79/PM
  2. Pro: $149/PM
  3. Company: $219/PM

7. CrawlQ.ai

crawlq AI

CrawlQ.ai is a powerful AI content optimization tool that can help businesses create compelling, personalized content that is 100% unique 100% of the time. It offers an intuitive market research tool that empowers you to better learn about your audience and their preferences so that you can tailor your content to your audience. It can help you build brand authority and create compelling content that delivers a unique and engaging user experience. The AI-powered content generation tool can help you identify important keywords, which will then be used to create 100% unique, personalized content on your behalf.

CrawlQ.ai also provides an AI market research tool that is designed to break the silos in your company’s approach to content creation by combining customer-driven personalization with business context intelligence. This means that all of your departments—marketing, sales, and customer service—can work together on one platform instead of having to develop separate strategies for each department.

CrawlQ’s most impressive feature is its ability to create unique content in any imaginable niche from scratch every time. You won’t have to worry about people seeing duplicate posts or recycled articles; instead, you can enjoy 100% unique content every time.

CrawlQ is easy for anyone in the office to use (even non-techies), so it’s easy for everyone to get on board with this powerful new technology!

CrawlQ Pricing

  1. CrawlQ ENTRY – $79/PM
  2. CrawlQ BASIC – $149/PM
  3. CrawlQ ADVANCE – $259/PM
  4. CrawlQ AGENCY – $1599/PM

8. MarketMuse


MarketMuse is an AI-powered content research and optimization tool that helps you find content that’s been proven to work while also guiding you through the process of creating your own. The software features a patented AI technology that analyzes your competitors’ content and creates industry-leading topic models for you to use in your own writing.

With MarketMuse’s NLP-powered content writing feature, you can empower yourself to build customer journeys that are both content-driven and sales driven. The software helps you create powerful and effective blog posts, product descriptions, landing pages—anything that needs copywriting!

MarketMuse has an impressive list of features, including:

– AI-powered content research that automatically finds content that works for your audience

– Business intelligence tools that help you analyze competitors’ data and uncover opportunities for your business

NLP-powered content writing capability so you can write with confidence

– A powerful yet easy-to-use interface that makes creating content simple

– 24/7 access to support staff and a community of marketers who can help you achieve your goals

In essence, MarketMuse is a complete content marketing platform that can help you write better, faster, and more efficiently. It’s a great tool for any marketer who needs to create content on a regular basis!

MarketMuse Pricing

  1. Free – $0
  2. Standard – $7,200/Year
  3. Premium – $12,000/Year*

9. Clearscope


One of the most important aspects of marketing is content optimization, which means ensuring that your content is relevant and engaging for your audience. In order to do this, you have to have a thorough understanding of who your audience is and what they want from your brand.

If you’re looking for a tool that can help you with this, Clearscope is worth checking out. It’s an AI-powered content research platform that gives you actionable insights into your content, allowing you to make sure it’s relevant and engaging.

Clearscope also offers business intelligence and content intelligence features so that you can see how well your content is performing across different channels. The platform uses machine learning technology to analyze the performance of your content and provide insights based on what works best for the audience at different stages in the customer journey.

The platform also helps you to find the right keywords for your audience so that you can create content that resonates with them. It also allows you to create outlines for your content that are data-backed and actionable so that you can know exactly where to go next.

The company recently added a Google Docs add-on feature, so users can now add documents directly to their projects without having to leave the app at all! This makes it easier than ever to get started with Clearscope!

Further boasting a dedicated WordPress plugin, Clearscope also lets you input all of your existing data into your WordPress website or blog so that you can easily access it whenever needed—and use it when creating new pieces of content. This saves time by eliminating the need for manual data entry every time someone wants access to information about a particular topic or keyword term; instead, they can simply log in and see everything they need right there on their screen!

Clearscope Pricing

  1. Essentials – $170/PM
  2. Business – $1,200/PM
  3. Enterprise – Custom Pricing

AI Content Optimization Tools Final Words

In conclusion, AI content optimization tools are a great way to improve your website’s SEO.

They can help you to create better content, optimize your website for better search engine ranking, and track your progress over time.

AI can help you optimize your content for maximum clickability by using data-backed insights and relevant keywords that will help increase organic traffic on your site.

If you’re looking to improve your website’s SEO, consider using AI content optimization software.

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