AI Marketing Statistics [2022] Adoption, Market Size, Future

As AI has become more common in a variety of sectors, it is expected to become a major player in digital marketing trends in 2022.

But what is the role of artificial intelligence in marketing? What changes can artificial intelligence actually bring to digital marketing? And how important is artificial intelligence for marketing?

Let’s have a look at the statistics that will help you better grasp the present status of AI in marketing and its future scope as well.

Table of Contents

Top AI Marketing Statistics

  • AI is used for marketing purposes by 28% of top companies.
  • In 2022, just 15% of content marketers plan to use AI
  • Companies that implement AI marketing tools see a 451% increase in qualified leads.
  • According to 84% of digital marketing executives, using AI and ML improves the marketing function’s ability to provide clients with real-time, personalized experiences
  • AI is one of the technologies that will have an influence on marketing in the future, according to 79% of respondents to the Drift Leadership Study.
  • The market for AI in marketing is estimated to be worth more than USD 48.8 billion by the year 2030 and will grow at a CAGR of 28.6%
  • The marketing and sales function will be impacted by between $1.4 trillion and $2.6 trillion, according to the McKinsey Global Institute.
  • AI technology is used in toolkits by 64% of marketing businesses.
  • High-performing marketers claimed to have a fully developed AI strategy in 70% of cases.
  • Marketers claim that using AI reduces call time by 70%.
  • In order to free up IT staff for more strategic work, 40 percent of infrastructure and operations (I&O) teams at big organizations will utilize AI-augmented automation by 2023.

 

Market Size of AI in Marketing

In 2017, the market for artificial intelligence (AI) in marketing was valued at USD 5.00 Billion, and it is anticipated that it would reach USD 40.09 Billion by 2025, at a CAGR of 29.79% over the forecast period (MarketsandMarkets)

Between 2018 and 2025, it is anticipated that the market for AI applications in marketing will expand at the greatest CAGR in APAC. This expansion may be ascribed to the adoption of AI services in end-user sectors such as retail, BFSI, enterprise, and media and advertising in countries such as Japan, China, Australia, and South Korea. Other nations contributing to this development include the United States of America.

The market for AI in marketing will be worth more than USD 48.8 billion by the year 2030 and will grow at a CAGR of 28.6% (MRFR)

During the new and continuing forecast period of 2021–2028, the worldwide market is anticipating intriguing growth due to the growing momentum of artificial intelligence across many sectors and industry verticals. According to a report by Market Research Future, the market for AI in marketing will reach a value of more than 48.8 billion US dollars by the year 2030 and will grow at a compound annual growth rate of 28.6%.

AI Adoption: Artificial Intelligence Growth in Marketing

Artificial intelligence in marketing has existed for decades, and in recent years, it has become an increasingly prevalent component of marketing operations. But it still has a huge chance to improve marketing procedures and aid in the industry’s rapid development.

These machine learning statistics demonstrate how AI is advancing in marketing as well.

87% of organizations that had used AI were utilizing it to boost email marketing (Leftronic)

According to data on AI adoption, users are attempting to use AI to enhance their email marketing efforts. In terms of percentage, they are now in the upper 80s, but the utilization rate is anticipated to become much higher than that.

Where is AI Used in Marketing?

When it comes to marketing, there are a plethora of use cases for deploying AI. Amazon started recommending items to its consumers using “collaborative filtering” in 1998, marking the first time that AI and marketing were merged. Artificial intelligence (AI) applications in different areas of marketing, for example, content marketing, advertising automation, dynamic pricing, etc., are constantly expanding day by day.

Leading industries worldwide in which marketers used marketing automation and artificial intelligence (AI) as of February 2022 (Statista)

In a study of marketers performed in February 2022, 32% of participants claimed to be using marketing automation and artificial intelligence (AI) together for paid advertising as well as for the customization of email messages and offers. When it comes to making suggestions for products and content as well as customizing email subject lines, 22% of respondents blended AI with marketing automation.

AI marketing usage

Categories

Share of respondents

Paid advertising

32%

Personalizing email messages/offers

32%

Product/content recommendations

22%

Personalizing email subject lines

22%

Predictive analytics

18%

Account identification

18%

Chatbots

16%

Campaign send/deployment timing

16%

Segmentation

12%

In 2022, just 15% of content marketers plan to use AI more (CMI)

According to the annual B2B Content Marketing Report compiled by CMI (Content Marketing Institute) and MarketingProfs, just 15% of content marketers are planning to increase their use of AI in 2022.

Over 80% of marketers believe that AI is a significant trend in advertising (Leftronic)

According to the most recent study, 82% of marketers agree that artificial intelligence (AI) and machine learning (ML) are key elements that will influence the future of marketing. Additionally, marketers anticipate that the application of artificial intelligence in marketing will enhance the ability to recognize potential clients and boost overall marketing efficiency.

How Does Artificial Intelligence Help in Marketing?

Nevertheless, artificial intelligence (AI) has been steadily making its way deeper into marketing over the last several years, assisting firms in improving every stage of the consumer experience.

But How Does Artificial Intelligence Help in Marketing?

40% of companies cite user experience as their primary motivation for using artificial intelligence (Semrush)

According to a Semrush report on AI in marketing, 40% of organizations cite customer experience as their main reason for utilizing AI. Additionally, research on the use of AI in email marketing indicates improvements in revenue, CTR, and open rates.

As of January 2022, top marketers throughout the globe rely on artificial intelligence (AI) to do a variety of tasks for them (Statista)

In a survey of marketing professionals in the US, UK, India, and Canada, 47% of participants stated they trusted artificial intelligence (AI) to target advertisements.

AI in marketing survey

Categories

Share of Respondents

Target ads

47%

Personalize content & offers in real time

42%

Optimize email send time

39%

Calculate conversion probability

37%

Optimize email subject line

33%

Conduct a live chat session

32%

Score leads

30%

Write subject lines

22%

Write copy

21%

Benefits of AI in Marketing Statistics

The key advantage marketers emphasize when outlining the advantages of employing AI in marketing is a fantastic user experience. A successful firm must, without a doubt, focus on growing customer satisfaction, which is directly related to rising corporate earnings. However, the advantages of AI extend beyond the consumer end of the spectrum. Businesses that incorporate AI-powered marketing solutions may reap significant advantages in terms of time and money savings, resource optimization, and a focus on one-of-a-kind, innovative tasks.

Incorporating AI into marketing and sales has, according to 79% of respondents, enhanced company revenue (McKinsey)

According to McKinsey’s research on the status of artificial intelligence, 79% of respondents said that incorporating AI into marketing and sales had enhanced corporate revenue. The gain in income differs, but AI-based marketing strategies enable businesses to produce at least 20% more revenue.

According to 84% of digital marketing executives, utilizing AI and ML improves the marketing function’s potential to provide clients with real-time, personalized experiences (Gartner)

Marketing goals for personalization are intimately related to the use of AI/ML technologies. In fact, according to 84% of digital marketing executives, utilizing AI/ML improves the marketing function’s ability to provide clients real-time, customized experiences. The biggest advantage of AI/ML solutions, according to many digital marketing experts, is their ability to automate, scale, and optimize marketing efforts across channels.

Future of Artificial Challenges in Marketing

The worldwide AI industry is predicted to reach $267 billion by the year 2027. This growth isn’t unexpected, considering all the advantages of AI in marketing. With AI-powered solutions, marketing teams will not only be able to automate key cognitive processes. They will also be able to recognize present trends as well as anticipate them for the future, so helping to assure the success of their marketing initiatives.

40% of infrastructure and operations (I&O) teams at big organizations will utilize AI-augmented automation by 2023 (Gartner)

Popular AI developments include augmented intelligence. The term “augmented intelligence” describes the employment of humans and robots to improve cognitive performance. In order to free up IT staff for more strategic work, by 2023, AI-augmented automation will be used by 40% of infrastructure and operations (I&O) teams at big companies.

Companies that have adopted AI will be 10 times more effective and hold twice as much of the market by 2025 as those that have not (Genpact)

Companies must be aware that a tipping moment for AI is approaching. Slow progress will soon accelerate and become spectacular. By 2025, businesses that have used AI will be ten times more efficient and will have double the market share of those that have not.

AI Marketing Statistics Final Words

The concept of a good customer experience is transforming as a result of AI in digital marketing, which offers valuable user insights and tailored product suggestions.

Making use of artificial intelligence’s capabilities is key to the future of online marketing. Therefore, using AI-powered marketing and technologies is essential to operating a profitable online business.

AI use in sales and marketing reduces operating costs, promotes data-based decision-making, enhances KPIs, and increases customer loyalty and satisfaction.

References

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