As AI has become more common in a variety of sectors, it is expected to become a major player in digital marketing trends in 2023.
But what is the role of artificial intelligence in marketing? What changes can artificial intelligence actually bring to digital marketing? And how important is artificial intelligence for marketing?
Let’s have a look at the statistics that will help you better grasp the present status of AI in marketing and its future scope as well.
Below are our top picks for the most important AI in marketing statistics.
Artificial intelligence (AI) in marketing was predicted to have a 15.84 billion USD industry in 2021. By 2028, the value, according to the estimate, will surpass 107.5 billion (Statista)
Back in 2021, the AI scene in marketing was rocking a hefty price tag of 15.84 billion U.S. dollars. Fast forward to the future, and things were gearing up for an incredible leap. By 2028, experts were laying their bets on that number blasting off to a whopping 107.5 billion.
In 2017, the market for artificial intelligence (AI) in marketing was valued at USD 5.00 Billion, and it is anticipated that it would reach USD 40.09 Billion by 2025, at a CAGR of 29.79% over the forecast period (MarketsandMarkets)
Between 2018 and 2025, it is anticipated that the market for AI applications in marketing will expand at the greatest CAGR in APAC. This expansion may be ascribed to the adoption of AI services in end-user sectors such as retail, BFSI, enterprise, and media and advertising in countries such as Japan, China, Australia, and South Korea. Other nations contributing to this development include the United States of America.
The market for AI in marketing will be worth more than USD 48.8 billion by the year 2030 and will grow at a CAGR of 28.6% (MRFR)
During the new and continuing forecast period of 2021–2028, the worldwide market is anticipating intriguing growth due to the growing momentum of artificial intelligence across many sectors and industry verticals. According to a report by Market Research Future, the market for AI in marketing will reach a value of more than 48.8 billion US dollars by the year 2030 and will grow at a compound annual growth rate of 28.6%.
Artificial intelligence in marketing has existed for decades, and in recent years, it has become an increasingly prevalent component of marketing operations. But it still has a huge chance to improve marketing procedures and aid in the industry’s rapid development.
These machine learning statistics demonstrate how AI is advancing in marketing as well.
87% of organizations that had used AI were utilizing it to boost email marketing (Leftronic)
According to data on AI adoption, users are attempting to use AI to enhance their email marketing efforts. In terms of percentage, they are now in the upper 80s, but the utilization rate is anticipated to become much higher than that.
AI is currently being used for content marketing by more than half of the CEOs of businesses (SiegeMedia)
In a recent survey, 52% of business executives said that their organization already uses generative AI as part of its content marketing strategy. 64.7% of businesses will have used AI in marketing by the end of 2023.
Artificial intelligence has been implemented in their organizations by 73 percent of marketing professionals (MarTech)
Marketing directors have embraced AI solutions, such as generative AI, in both B2B and B2C businesses. Of those who haven’t used AI yet, 31% plan to within the next year, and 46% within the next two years.
Although the usage of AI has increased recently, there are still issues that prevent its widespread acceptance in the marketing industry. Here are some numbers about the roadblocks to AI marketing:
45% of marketers are AI marketing beginners, with 63% highlighting education and training gaps as the main obstacle to AI adoption, while just 11% have formal AI-focused education within their companies (Influencer Marketing Hub)
AI Novices: A significant 45% of marketers are currently at the beginner stage of AI integration in their strategies.
Training Hindrance: A staggering 63% of marketers point to a lack of training as the primary obstacle to adopting AI for their marketing efforts.
Education Gap: Surprisingly, only 11% of marketers report having access to formal AI education within their companies, highlighting a crucial need for more comprehensive AI learning opportunities.
When it comes to marketing, there are a plethora of use cases for deploying AI. Amazon started recommending items to its consumers using “collaborative filtering” in 1998, marking the first time that AI and marketing were merged. Artificial intelligence (AI) applications in different areas of marketing, for example, content marketing, advertising automation, dynamic pricing, etc., are constantly expanding day by day.
Leading industries worldwide in which marketers used marketing automation and artificial intelligence (AI) as of February 2022 (Statista)
In a study of marketers performed in February 2022, 32% of participants claimed to be using marketing automation and artificial intelligence (AI) together for paid advertising as well as for the customization of email messages and offers. When it comes to making suggestions for products and content as well as customizing email subject lines, 22% of respondents blended AI with marketing automation.
Categories |
Share of respondents |
Paid advertising |
32% |
Personalizing email messages/offers |
32% |
Product/content recommendations |
22% |
Personalizing email subject lines |
22% |
Predictive analytics |
18% |
Account identification |
18% |
Chatbots |
16% |
Campaign send/deployment timing |
16% |
Segmentation |
12% |
In 2022, just 15% of content marketers plan to use AI more (CMI)
According to the annual B2B Content Marketing Report compiled by CMI (Content Marketing Institute) and MarketingProfs, just 15% of content marketers are planning to increase their use of AI in 2022.
Over 80% of marketers believe that AI is a significant trend in advertising (Leftronic)
According to the most recent study, 82% of marketers agree that artificial intelligence (AI) and machine learning (ML) are key elements that will influence the future of marketing. Additionally, marketers anticipate that the application of artificial intelligence in marketing will enhance the ability to recognize potential clients and boost overall marketing efficiency.
CMOs prioritize AI in personalized content and predictive analytics, with B2B service firms (62.2%) leading in content personalization (Marketing Charts)
The two applications of AI that CMOs now place the most priority on are content personalization and predictive analytics based on consumer data. According to the CMO survey, B2B service firms (62.2%) are the top users of AI for content personalization, while B2B product companies (62.2%) are the top users of AI for both virtual and augmented reality, face recognition, and visual searching.
76% of those marketers who are currently employing generative AI stated that they utilize it for fundamental content generation and to develop copy (Insider Intelligence Inc.)
Of the marketers presently utilizing generative AI, a substantial 76% employ it for fundamental content creation and the development of copy, showcasing its integral role in modern marketing strategies.
Uses for Generative AI | % of Respondents |
Basic content creation | 76% |
Write copy | 76% |
Inspire creative thinking | 71% |
Analyze market data | 63% |
Generate asset images | 62% |
Nevertheless, artificial intelligence (AI) has been steadily making its way deeper into marketing over the last several years, assisting firms in improving every stage of the consumer experience.
But How Does Artificial Intelligence Help in Marketing?
40% of companies cite user experience as their primary motivation for using artificial intelligence (Semrush)
According to a Semrush report on AI in marketing, 40% of organizations cite customer experience as their main reason for utilizing AI. Additionally, research on the use of AI in email marketing indicates improvements in revenue, CTR, and open rates.
As of January 2022, top marketers throughout the globe rely on artificial intelligence (AI) to do a variety of tasks for them (Statista)
In a survey of marketing professionals in the US, UK, India, and Canada, 47% of participants stated they trusted artificial intelligence (AI) to target advertisements.
Categories |
Share of Respondents |
Target ads |
47% |
Personalize content & offers in real time |
42% |
Optimize email send time |
39% |
Calculate conversion probability |
37% |
Optimize email subject line |
33% |
Conduct a live chat session |
32% |
Score leads |
30% |
Write subject lines |
22% |
Write copy |
21% |
82% of marketing leaders cite enhancing the customer experience as the primary driving force behind their choice to embrace AI (Statista)
For 82% of marketing leaders, the adoption of AI stems from a paramount goal: elevating the customer experience. This statistic underlines how customer-centricity is steering the AI revolution in marketing.
For greater consumer comprehension, 57% of B2B marketers employ AI chatbots (Statista)
According to research conducted by Statista, 57% of business-to-business (B2B) marketers make use of chatbots in order to obtain a more in-depth knowledge of their target demographic. In near succession, utilizing AI chatbots to generate fresh leads (55%), educate potential customers (43%), and assess lead viability (42%) ranks prominently.
Reasons | % of Respondents |
Understand the audience better | 57% |
Generate new leads | 55% |
Educate prospects | 43% |
Qualify leads for the sales team | 42% |
Segment the audience | 42% |
Build stronger customer relations | 42% |
The key advantage marketers emphasize when outlining the advantages of employing AI in marketing is a fantastic user experience. A successful firm must, without a doubt, focus on growing customer satisfaction, which is directly related to rising corporate earnings. However, the advantages of AI extend beyond the consumer end of the spectrum. Businesses that incorporate AI-powered marketing solutions may reap significant advantages in terms of time and money savings, resource optimization, and a focus on one-of-a-kind, innovative tasks.
Incorporating AI into marketing and sales has, according to 79% of respondents, enhanced company revenue (McKinsey)
According to McKinsey’s research on the status of artificial intelligence, 79% of respondents said that incorporating AI into marketing and sales had enhanced corporate revenue. The gain in income differs, but AI-based marketing strategies enable businesses to produce at least 20% more revenue.
One-third of U.S. marketers utilizing AI and machine learning tools have identified time savings as the primary and most impactful advantage of employing these technologies (Statista)
In the realm of U.S. marketers, a noteworthy trend emerges as a significant percentage, specifically 33%, express that the most prominent reward derived from their integration of machine learning and AI marketing tools is the gift of time saved. These innovative technologies have proven adept at streamlining processes, enabling professionals to allocate their precious time more efficiently.
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According to 84% of digital marketing executives, utilizing AI and ML improves the marketing function’s potential to provide clients with real-time, personalized experiences (Gartner)
Marketing goals for personalization are intimately related to the use of AI/ML technologies. In fact, according to 84% of digital marketing executives, utilizing AI/ML improves the marketing function’s ability to provide clients with real-time, customized experiences. The biggest advantage of AI/ML solutions, according to many digital marketing experts, is their ability to automate, scale, and optimize marketing efforts across channels.
AI in marketing offers exciting possibilities, but it’s not without its challenges. Balancing personalization with privacy, maintaining a human touch, and preventing biases in algorithms are all hurdles to overcome. Navigating these concerns thoughtfully is key to harnessing AI’s potential in marketing.
An overwhelming majority of digital marketers (81.6%) believe that AI will eventually replace content writers (Authority Hacker)
The use of AI language models may make written text nearly unrecognizable from writing done by humans. It’s hardly surprising that the majority of digital marketers believe AI will someday replace copywriters and content writers since it can significantly speed up the process.
It’s also predicted that professionals who are skilled in using AI for these goals may find themselves in new positions.
According to 63% of marketers, the largest obstacle to using AI is a lack of expertise in the field (Drift – AI Marketing)
Lack of knowledge and training on how to use AI effectively is the only barrier impeding the adoption rate in marketing. More than 60% of those who took the survey said they were hesitant to adopt AI because they didn’t think they understood it well enough.
The fact that 89% of marketers report that their organizations lack an AI training program shouldn’t come as a surprise.
The rising usage of AI is causing 35.6% of marketing professionals to worry that their jobs may be in danger (Influencer Marketing Hub)
A survey of 2,700 marketing professionals revealed that 35.6% of them are worried that the rising use of AI will pose a danger to their careers. However, the same proportion disagrees and says it wouldn’t be, with 28.8% of them being unsure.
The worldwide AI industry is predicted to reach $267 billion by the year 2027. This growth isn’t unexpected, considering all the advantages of AI in marketing. With AI-powered solutions, marketing teams will not only be able to automate key cognitive processes. They will also be able to recognize present trends as well as anticipate them for the future, so helping to assure the success of their marketing initiatives.
40% of infrastructure and operations (I&O) teams at big organizations will utilize AI-augmented automation by 2023 (Gartner)
Popular AI developments include augmented intelligence. The term “augmented intelligence” describes the employment of humans and robots to improve cognitive performance. In order to free up IT staff for more strategic work, by 2023, AI-augmented automation will be used by 40% of infrastructure and operations (I&O) teams at big companies.
Companies that have adopted AI will be 10 times more effective and hold twice as much of the market by 2025 as those that have not (Genpact)
Companies must be aware that a tipping moment for AI is approaching. Slow progress will soon accelerate and become spectacular. By 2025, businesses that have used AI will be ten times more efficient and will have double the market share of those that have not.
By 2025, the market for AI software—which includes NLP applications and robotic process automation—will be worth about $126 billion (Statista)
The market for AI software is expected to reach $126 billion by 2025, growing at a fast rate. This rise is spurred by the rising use of robotic process automation (RPA) and natural language processing (NLP) tools, which streamline repetitive operations and enable advanced language interactions. The market for AI software is growing as a result of these technologies’ ability to reshape sectors and increase productivity.
As we stride into the heart of 2023, AI is emerging as a dynamic force in marketing, redefining the landscape. From its pivotal role in content creation to its potential for elevating customer experiences, AI’s influence is unmistakable. Yet, challenges persist, including the need for more education, with a significant number of marketers still considering themselves novices. Anticipating the road ahead, AI’s economic impact is projected to surge, promising exciting transformations that will shape the future of marketing.
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