21 Best AI Social Media Marketing Tools 2023 (Categories)

In this article, we researched and reviewed the best AI social media tools for content creation, automation, scheduling, reporting, content curation, and more.

Social media has become a primary means of customer engagement for businesses. It’s where consumers go to hear about the latest sales, promotions, and product recalls. It’s also where they share their thoughts on a brand, its products, and the industry as a whole.

And, with an average of 145 minutes per day time spent on social media, brands have an incredibly valuable opportunity to influence and engage with their audience. 

But with so many social media platforms to manage, monitor, and post on, it can be difficult for brands to keep up with the pace of change.

That’s why it’s more important than ever for brands to harness the power of AI marketing tools to automate social media marketing and optimization.

AI social media tools can create custom-tailored posts, boosting engagement and transforming murky water into liquidity that can be measured and controlled.

Brands can also schedule posts, analyze results, and get detailed reports on their performance.

So, read on as we discuss the best AI social media marketing tools that can help you automate your marketing efforts and achieve your goals.

1. Ocoya

Ocoya is an all-in-one AI social media manager that enables you to create, schedule, and analyze your content under one dashboard.

This powerful tool is designed specifically for marketers and individuals who want one platform for executing their marketing campaigns on multiple platforms simultaneously.

Whether you’re looking to schedule posts across Facebook, Twitter, LinkedIn, or Instagram or improve ROI through better targeting, more precise ad placement, and insightful performance reports; Ocoya has got you covered.

Ocoya empowers you with over 10,000 professional social media templates, graphics, and music all tailored to various niches making it easy to create visually appealing content without having to come up with each idea from scratch.

The Ocoya analytics feature works by consolidating all relevant information from its supported platforms into a single dashboard so that you can track all of your efforts from one place and make important decisions based on reliable data – instead of just relying on guesswork or instinct.

Plus, they have an AI copywriting software that will help generate engaging social media post descriptions with just a few clicks.

Overall, if you are looking for a way to effectively manage and distribute content on multiple social networks or boost your business’s online presence, then look no further than Ocoya; rest assured you’ll get amazing results in both quality and quantity when using their services.

Ocoya Pricing

• Bronze: $19/month
• Silver: $49/month
• Gold: $99/month
• Diamond: $199/month

👉 Start Ocoya free trial

2. SproutSocial

If you’re looking for a slick AI social media management platform for your business, SproutSocial needs to be on your radar. Its automation takes the grunt work out of publishing, analytics, and customer care so you can focus on strategy and creativity – the parts that still require human intuition.

SproutSocial has over a decade’s worth of social data to draw from, so its AI can deliver super-precise recommendations tailored to your brand. It uses natural language processing to analyze things like sentiment and tone in posts. And with OpenAI integration, it can mimic human writing for captions and responses.

The AI also processes a crazy 600 million incoming messages daily, automatically prioritizing the most important ones so your team can be more efficient in customer care. For publishing, it identifies when your audience is most engaged so you know the best times to post. And it generates content ideas based on your target audience’s interests.

But SproutSocial doesn’t just help automate the busywork – it also offers powerful analytics through user-friendly dashboards so you can see what’s working. You can get insight into trending topics and hashtags, figure out what posts resonate most, and measure your social ROI.

And its sentiment analysis tools help you understand how consumers feel about your brand and key issues. You can even set up custom alerts for sudden changes in conversations or trending keywords.

For brands getting started, SproutSocial’s AI Assist speeds up the initial setup by automating core tasks like audience building, engagement, and listening.

However, due to its quite hefty pricing plans compared to other tools, it may not be the best fit for individuals or small teams looking for a more affordable tool.

But for small to medium businesses or even enterprises that want a smart social platform that learns and adapts alongside your team, SproutSocial is the best solution. The blend of automation and analytics helps unlock social media’s full potential.

SproutSocial Pricing

• Standard: $249/month
• Professional: $499/month
• Advanced: $499/month
• Enterprise: custom pricing

👉 Start SproutSocial free trial

3. AdCreative

AdCreative is one of the best AI advertising tools for social media that will design, optimize and manage all of your ad creatives in one place.

With their AI-powered ad creative software, they’ll actually design new ones for you based on your goals. Just enter some basic information about your business and target market and let them do their magic.

The longer they work with you, the better results you’ll see. After just a few days or weeks of being together with them (depending on how much content you already have), there won’t be any limits to what AdCreative can create for you because all improvements made to their neural network take into account active user’s businesses’ needs all while continuously improving every day.

Overall, with AdCreative, your social media marketing campaigns are enriched with advanced tools and automation technology, making your marketing endeavors quick, easy, scalable, and effective.

All managed by one integrated platform means more time spent doing what matters – running your business. Additionally, since they’re completely customizable via their super intuitive interface, you can add as many tasks & steps as needed to perfectly fit within your current processes.

AdCreative Pricing

• Startup plans start at $21/month
• Professional plans start at $141/month
• Agency plans start at $499/month

👉 Start AdCreative free trial

4. GoHighLevel

GoHighLevel is a white-label sales & marketing automation software for digital agencies and consultants.

The platform offers a social media marketing platform that allows you to draft content, get it approved, and post it ahead of time. 

What’s more, the founders recently released AI-based posting suggestions powered by OpenAI.

GoHighLevel is integrated with Google My Business, Facebook, and Instagram. They are also in the process of integrating with LinkedIn, Twitter, and Pinterest. 

They’re also working on the ability to reply to any comments within their platform. 

Besides helping agencies with their social media marketing efforts, GoHighLevel also offers a bunch of other tools like sales funnels, CRM, email marketing, SMS marketing, membership areas, call tracking, an AI conversation bot, and more. 

But why we selected HighLevel as the best AI tool for marketing agencies is that the platform is fully white-labeled. This means that you can brand the platform and mobile app, put your own domain, logo, and company colors. You can then sell it to customers for a monthly subscription that goes into your agency’s bank account.

GoHighLevel Pricing

• Starter plan- $97 per month
• Unlimited plan- $297 per month
• White Label – $497 per month

👉 Start GoHighLevel free trial

5. Phantombuster

PhantomBuster is a platform that offers social media automation tools to help businesses automate their social media tasks and generate leads. The tool lets you automate various social media tasks, including posting content, liking, commenting, and following on platforms like Instagram, Facebook, Twitter, and LinkedIn

Further backed with chain automation that really redefines how automation is supposed to work and timed notifications, customer conversations are managed automatically, too.

So why try anything else? Do yourself a favor today and start with Phantombuster’s “Free Forever” plan and indulge in inefficiency at its finest.

Phantombuster Pricing

• Free: $0/month
• Growth Hacker: $30/month
• Business: $70/month
• Enterprise: $200/month
• Premium: $900/month

👉 Start Phantombuster free trial

6. Brand24

Imagine if you had a magic ear, one that could listen to what people are saying about your business across the boundless expanse of the internet. Well, Brand24 is just that and even more. It’s a super-smart tool used by businesses big and small to keep their finger on the pulse of the online world.

Brand24 scours the internet for every mention of your brand, your products, and even your competitors. But it doesn’t stop at just gathering this information. It studies each comment, interprets the emotions behind the words, and helps you make sense of what the world thinks about your business.

Ever faced a situation where a tiny issue snowballed into a huge problem? Brand24 makes sure that never happens. It alerts you when there’s a sudden spike in negative comments, helping you address issues before they turn into big headaches.

The true magic of Brand24 is in its ability to make complex things simple. It collects a mountain of data, sifts through it, and presents you with nuggets of pure gold – insightful reports and alerts, minus all the irrelevant noise.

Brand24 Pricing

• Individual: $99/month
• Team: $179/month
• Pro: $249/month
• Enterprise: $499/month

👉 Start Brand24 free trial

7. Repurpose

If you’re looking to boost your social media presence without spending endless hours publishing videos to multiple platforms, then look no further than Repurpose.io.

This user-friendly content automation platform makes it easy to repurpose your videos from YouTube, TikTok, Instagram, Facebook, Zoom, Google Drive, and DropBox into over 20 different pieces of content. 

Plus, you can automatically publish them in horizontal, vertical, square, or audio format to all your favorite social media platforms.

With its clean and intuitive dashboard, setting up automation has never been easier. Simply select your content sources and destinations, and let Repurpose.io do the rest.

And the best part? You can try Repurpose.io for free with our 14-day trial, which includes publishing up to 10 videos.

Repurpose Pricing

• Podcaster: $15/month
• Content Marketer: $25/month
• Agency: $125/month

8. Missinglettr

Missinglettr is an AI content curation tool for social media marketing that makes it easy to turn your blog posts, videos, landing pages, videos, affiliate pages into high-quality social media content as well as find the best influencers in your niche. 

With Missinglettr drip campaigns, you can promote massive amounts of content at scale all fully automated. It can easily detect any format of your social content automatically and add it to your library to be dripped out over time.

Furthermore, with the help of a done-for-you content curation tool, you can automatically discover the most popular content on social media and share it seamlessly across all your favorite social media platforms.

Missinglettr Pricing

• Free – $0/month
• Solo – $9.50/month
• Pro – $29.50/month

👉 Start Missinglettr free trial

9. HubSpot Social Media Management Software

Renowned as one of the world’s top CRM software, HubSpot is a marketing automation platform that helps businesses to connect and engage with prospects more effectively.

Aside from that, it also offers an AI-powered social media marketing suite so that you can track your company’s performance, manage your content more efficiently and understand which kinds of posts work best on each social network. And speaking of social networks, let’s talk about their most popular feature for a minute—their social media management tool.

Why? Because it allows small business owners to dedicate all of their time to doing what they do best (i.e., connecting with people online and building relationships!) rather than being forced to waste time trying to figure out how to create an effective post! In other words, if there’s ever been a silver bullet when it comes to generating leads via Facebook or Twitter.

By allowing you to schedule posts in advance and even suggest relevant hashtags automatically based on trending topics, community management isn’t just good enough anymore; in fact, some say that they see an immediate improvement in conversions when they implement these features.

Overall, HubSpot is truly one of those companies that are simply driving innovation across every industry they touch. If you’re looking for a way to streamline your social media efforts without sacrificing quality or creativity, then HubSpot might be just what you need.

HubSpot Social Media Management Software Pricing

Only subscribers of “Marketing Hub” can have access to HubSpot Social Media Management Software.

👉 Start HubSpot free plan

10. Predis

Predis is an AI social media post generator that can create high-quality, creative content tailored to what your audience wants with just one-liner instructions.

How does it do all of this? That’s where their state-of-the-art neural network comes into play: it gathers information from all of your previous posts, comments, and interactions on social media networks so that its recommendations are based on actual data rather than hunches or guesses.

Another key feature of Predis is its ability to optimize every single post for maximum performance, meaning that each and every post you publish has a higher chance of being seen and read by more people, helping your business gain more visibility overall.

And even better? Their dashboard makes it easy to track all of these changes over time so that you can easily measure which strategy works best.

Finally, let’s talk about ROI. For example, using Predis’ automated hashtag suggestions can increase clickthrough rates (CTRs) by up to 50%, meaning increased visits to your website .just because you included some relevant hashtags in a few of your social media posts.

Now, you can link your Shopify or WooCommerce store with Predis to share your catalog. Then, the AI software scans your eCommerce store and generates stunning videos featuring your products.

The bottom line: Even though Predis might sound complex, it isn’t; in fact, setting up a free account only takes 5 minutes or less. And once you are in, you’ll be all set to create highly targeted, conversion-focused content in no time.

Predis Pricing

• Starter: $24/month
• Growth: $33/month
• Agency: $57/month

👉 Start Predis free trial

11. Analisa

Analisa gives you access to raw analytics data as well as tips and tricks from top-performing influencers within your niche. What sets Analisa apart from similar bots is that it doesn’t just provide insights around likes, comments, and impressions; instead, it shows exactly where people are engaging with your content so that you can capitalize on opportunities based on those insights instead of having to guess what will work best.

As an added bonus, there are also multiple filters that allow you to monitor and compare each platform separately or at the same time so that you can see which one is delivering better results for your campaign. In short, Analisa combines all of the most relevant social media marketing data into one single dashboard in order to give you unprecedented visibility over any marketing campaign.

Not only does it consolidate key metrics like post views, engagement rates, follower count growth, etc., but it gives insight about individual posts, too, so that you always have actionable information at your fingertips.

Overall, if growing your audience or increasing engagement through social media seems daunting, then let Analisa take care of everything while saving hours of your workload along with giving instant feedback about what’s working and what isn’t – without sacrificing quality too.

Analisa Pricing

• Free – $0/month
• Premium – $59.35/month
• Plus: – $109.55/month
• Pro – $199.35/month

👉 Try Analisa

12. Vista Social 

Vista Social is another AI social media manager that helps you visualize, optimize, and transform your entire social media strategy. If you’re a small business, social media agency, or content creator, Vista Social isn’t going to just help you in one area. It’s going to transform your entire social media strategy across platforms. On top of the obvious platforms you’d expect, Vista Social connects with platforms like LinkedIn, Reddit, Yelp, Pinterest, and YouTube. And you can post to all of these platforms with the single post publisher.

This tool supports all types of posts with images, links, and videos, all of which is stored in your media library. You can design your images with Canva or select one from the royalty free content integrations, as well as upload your own. Connecting your Google Drive, One Drive, or Dropbox is easy too. But Vista Social has more than just visuals in mind. There’s a built in library of trending sounds you can apply to all of your visual content. You can also upload your own MP3 files via your computer or the Vista Social Chrome extension.

And the Chat GPT integration will even generate your captions for you. Okay, so clearly this software is dope. Single post publisher, royalty free content, trending sounds.

Vista Social’s tools will help you maximize impact when you’re ready to publish. It’s got network specific features to help you decide things like whether you want to post a Reel instead of a story. Then there’s Vista Social’s Bunk Publisher, which helps you post across all of your platforms.

My fave is the Smart Publishing feature because it puts everything on autopilot. But let’s dive even deeper into Vista Social’s more unique publishing features like Vista Social’s Visual Planner. This tool allows you to schedule and preview your entire Instagram and TikTok Reels. For your feed, reel, or story, it’s super helpful to visualize like this. You’ve got access to their thumbnail editor, so that feed is going to be really esthetic. And of course, they’ve also got small and large calendar views to help you plan content way in advance.

Now, let’s get to the Unified inbox. This is where you’ll receive all of your DMs, comments, mentions, and reviews across platforms. It’s a great tool to help you and your teammates tackle questions, organize comments, and handle all sorts of retweets, mentions, and engagements all at the same time, all in the same place. And the chat GPT-powered assistant can even take care of writing a bazillion comments every day. The best part is those responses can be saved and reused. If something requires some real work beyond a simple reply, Vista Social’s advanced task manager helps you create a task and assign it to the appropriate team member.

The social media report gives you a bird’s eye view on stuff like engagement, impressions, and audience growth. Now, you’ll see which networks are growing and which ones need some TLC. The Post Performance Report drills down into your actual content strategy so you know what content works for your audience. Then there’s the report that lets you spy on competitors, so you can keep tabs on their growth, hashtags, and posting behavior. Vistasocial also lets you build custom reports. You can hide certain widgets, customize labels, add a cover page, and more. And you’ll be able to automatically send it during regular intervals.

Vista Social Pricing

• Pro: $15/month
• Pro+: $25/month

👉 Try Vista Social

13. FeedHive

Feedhive allows you to target your audience with amazing precision. It’s a social media engagement tool that leverages artificial intelligence so that you can save hours of your workload every week by automating some or all of your content marketing efforts.

Rather than spending endless hours creating new content (on top of monitoring everything else) than having it posted at just the right time in order to capture attention, FeedHive lets you direct its vast network of influencers to do all of that work for you while still providing real human engagement using a mix of automation and social proof.

The bot is powered by a highly sophisticated algorithm that continuously learns as it goes along so that it always delivers high-quality interactions, which drives traffic back to your site at lightning-fast speeds.

As if that wasn’t enough, there are also artificial intelligence components on both sides – an expert system to help your content perform better and improve with every campaign, as well as an intelligent chat interface where users are able to get instant feedback from their followers through simple questions.

FeedHive Pricing

• Free: $0/month
• Creator: $19/month
• Brand: $29/month
• Business: $99/month

14. Smartly.io

Many marketers can only create a handful of ads per month (if that), a machine-learning platform like Smartly will be able to easily produce over 100+ high-quality ads for you in just a matter of minutes.

Each and everyone will prove extremely effective without requiring much tweaking from your end at all. Plus, because these platforms utilize AI, they’re also continually learning from their experience as they grow—so even more high-quality ads will come your way as they continue to learn more about what gets clicks on your various social media channels.

And as every ad created is uniquely tailored to fit your brand image and most effectively generate results, there’s really no question that using a tool like Smartly saves you both time and money compared to doing things manually.

Smartly.io Pricing

Pricing is based on your unique marketing or business needs.

15. Phrasee

Phrasee automatically optimizes and customizes your message according to how audiences respond on social media.

Its solution will look natural, so it won’t even look like you’re not talking with your audience. From initial contact to conversion, Phrasee is there for every step of your customer journey – which means higher conversions along with positive brand sentiment indicators.

Of course, there are other benefits, too – including saving time and costs by not needing a full-time copywriter and building content at scale based on your goals.

Further featuring real-time optimizations that maximize engagement rates, measurement insights, automated publishing capability, and intelligent public data matching capabilities to offer superior coverage across multiple channels, Phrasee has quickly become one of the top recommendations for companies looking to stay ahead of their competition when it comes to social media.

Phrasee Pricing

Pricing is disclosed after consultation.

16. Lately

Lately is an AI-powered social media marketing suite that works as a sort of calendar manager for everything your team is doing. Whether you’re an agency or a solo entrepreneur, everyone needs an effective way to manage their workflow without forgetting any important deadlines or events along the way.

With that in mind, Lately allows users to do just that. First off, it uses AI to automatically transform your rusting blog posts into engaging videos, personalized podcasts, and even social media posts, meaning that there’s no longer a need to go through all of those old content archives trying to find some gold (or make new content from scratch).

And in addition to increased visibility online, all of these pieces are automatically added to your content calendar, so you never miss anything again. Their tool also keeps track of every single thing that’s going on so that nothing slips through the cracks ever again.

And then there is Lately’s AI content writer that uses AI models to first understand your business tone, style, and unique voice before writing fresh copy for each and every piece of content—from blogs to email blasts, press releases, to even your website copy.

Finally, it’s clear why Lately has become one of today’s top choices among small and medium-sized companies who want to step up their game by automating processes related to social media marketing.

Lately Pricing

• Social Animal Edition: $350/month
• Social Teams Edition: $450/month for every user
• Social Enterprise Edition: $500/month for every power user
• Social Agency Edition: $400/month for every agency user

17. Pattern89

Pattern89 is a creative intelligence platform that tracks relevant keywords from numerous social channels in real time. With its help you’ll be able to pinpoint exactly what content works best for your brand and which ones don’t—all within seconds.

No more wasting valuable resources producing unnecessary content; instead, let Pattern89 do all of the heavy lifting for you by providing immediate feedback from actual human beings instead of machines that can never truly empathize with humans.

Once you start taking advantage of their free tools – like monitoring up to 5 different keywords per channel – then you’ll quickly see why brands like AMD, eBay, Paypal, and Verizon choose them over their competition every single day; rest assured if they’re happy, then so will you.

Pattern89 Pricing

Pattern89 has been acquired by Shutterstock and now offers a personalized pricing plan.

18. Meltwater

Meltwater combines social media monitoring and AI market research tool so that businesses can gather comprehensive consumer profiles and create targeted campaigns.

It also means you’ll learn a lot more about your customers over time as new information is continuously collected and incorporated into ongoing efforts.

There are numerous ways to turn all of these findings into actionable insights, meaning real results will be generated much faster.

At its core, Linkfluence helps marketers figure out who they should be targeting next—and then how best to go about doing so (both in-person and online).

Think of it like having a consultative sales partner who knows just where your ideal customer hangs out online and provides automated recommendations for outreach from there. To put it another way: All you have to do is let them know who you want to reach.

From influencer discovery to campaign performance measurement and content ideation to trends forecasting, Linkfluence puts everything you need within easy reach, making it one of our favorite platforms for social marketing automation.

Linkfluence Pricing

Pricing is based on your unique needs. Contact support or signup for a free demo consultation for more information.

19. Pixamattic

Pixamattic is a relatively new software on the market that uses artificial intelligence (AI) to create compelling content for you based on your specific goals and interests.

Whether you want to attract new leads, build your email list or sell more products and services in general—this tool can help you accomplish those objectives quickly and efficiently through a wide range of tried-and-true promotional methods.

The best part about using Pixamattic is that it does all of the heavy lifting for you; it digitizes your ideas and converts them into engaging images and text-based posts, which means you never have to worry about losing inspiration running your business.

Plus, it also optimizes all of your activities so that they are more likely to go viral online—which means they’ll reach even more people than if they were posted by you directly.

Pixamattic Pricing

• Pro: $27.95 without bonus content
• Pro Commercial: $29.95 with all bonus content

20. WordStream

While WordStream is not a social media platform, it offers tools that can help businesses optimize their social media marketing strategies. WordStream is designed specifically for paid advertising marketers; even better, it has an array of features packed into one easy-to-use package – making it the perfect choice for most small businesses who want to tackle digital advertising on their own.

But paid ads isn’t the only thing they’re good at; WordStream also offers a bunch of other useful features, including smart ad creator, Facebook ads grader, landing page builder, and domain research, and they do all of it under one roof.

Even better, if you are new to social media, then WordStream can be your introduction because it takes all aspects of marketing into account. For example, their platform includes paid search advertising options which are not something that any other platform provides in such a complete manner.

Wordstream Pricing

Pricings are based on your ad budget, business requirements, and objectives.

21. Jasper AI

if you’re struggling with wiring engaging descriptions for you your social media posts, or would you like to increase your content output without spending more time on writing or hiring expensive copywriters, then you should consider checking out Jasper AI.

Jasper is one of the best AI writers that uses GPT-3 to generate engaging content for your blog posts, advertising and social media giving your access to dozens of social media templates including:

• Facebook Ad copy
• Google Ads copy
• Short Social Posts
• Photo Post Captions
• Persuasive Bullet Points
• Engaging Questions
• Marketing Angles
• And more

As well as many other copywriting frameworks like AIDA and PAS that can help you save time and make more money by writing more blog posts, social media posts, and ads in less time.

AI Social Media FAQ

What AI is used in social media?

AI is used extensively in social media platforms to enhance user experience and provide businesses with valuable insights. Some of the AI technologies used include Generative AI for creating social media posts with text or images, machine learning for personalized content curation, natural language processing for sentiment analysis, and predictive analytics for trend forecasting.

Which AI is best for social media?

The “best” AI tool for social media depends on your specific needs and objectives. However, some of the top-rated AI tools for social media include Ocoya for post-scheduling and analytics, Phantombuster for automation and lead generation, AdCreative for content generation, and Brand24 for social listening. These tools leverage AI to provide advanced features and insights, helping businesses optimize their social media strategies.

What is the AI tool for making social media posts?

There are several AI tools designed to assist with creating and scheduling social media posts. Tools like Ocoya and Vista Social allow you to schedule posts in advance and provide analytics to optimize your content strategy. Canva, an AI-powered design tool, can help you create visually appealing posts. Predis, an AI content creation platform, can generate social media posts from longer content like blogs or press releases. These tools can significantly streamline your social media content creation process.

Best AI Social Media Tools

So these are the best AI social media tools in 2023.

Which tool from today’s guide do you want to try first? Let me know in the comments below.

You can also check other AI digital marketing tools available on our website that will give you an unfair advantage.