GoHighLevel Pricing Plans Explained (+30 Day Extended Trial)

In this post, we’ll look at the GoHighLevel pricing plans for 2023, which GoHighLevel Plan is right for you, and how much value you’ll get compared to other similar platforms. We’ll also cover the GoHighLevel extended 30 day free trial that is not available on the official website.


$ 97 / month

  • Unlimited Users
  • 1 Business Account
  • Workflow Builder
  • Campaign Builder
  • 2 Ways SMS
  • 2 Way Email
  • Website Builder
  • Calendar
Try Free

$ 297 / month

  • Unlimited Users
  • Unlimited Business Accounts
  • Everything in Starter+
  • Membership sites
  • White Label Desktop Access
  • Basic API Access
  • Chat Support
  • Phone Support
Try Free
Agency Pro

$ 497 / month

  • Unlimited Users
  • Unlimited Business Accounts
  • Unlimited SaaS
  • Everything in Freelance+
  • Agent Reporting
  • AI Conversational Bot
  • Advanced API Access
  • Advanced CRM
Try Free

GoHighLevel Pricing Plans 2023 Breakdown

GoHighLevel has 4 different plans that go as follows:

  • Starter – $97/month
  • Unlimited – $297/month
  • Agency Pro – $497/month
  • Enterprise plan – Custom pricing

Now, I’m going to talk about the first 3 GoHighLevel pricing plans for the most part, and we’ll touch a little bit on the enterprise at the end.

Compared to other GoHighlevel alternatives available in today’s market, GoHighLevel is famous for being the most affordable and highly functional.

In fact, you will get a 30-day trial where you can access this software and check out its functionality before making a final decision.

GoHighLevel Starter Plan – $97/month

The Starter plan is $97 a month if you pay month to month. And you can get this plan for $81 if you pay annually. So, you get 2 months free.

The thing I absolutely love about HighLevel is there’s no gatekeeping for 99% of the features. You’ve got everything in the CRM, included basically in the $97 a month plan.

The only catch with this plan is that you only get one HighLevel sub-account, so you could only run one business through that. Whether that’s one client or whether that’s your own business, that’s it.

This plan will give you access to:

  • Agency Dashboard – The GoHighLevel Agency Dashboard will be able to have an overview of your sales and marketing activities.
  • Contact Management – This allows you to manage your contact list with the utmost ease. Additionally, you can add tasks, appointments, and notes, to name a few.
  • Opportunities Dashboard – With this tool, you will be able to track and manage your leads in a funnel.
  • Customizable follow-up campaigns – With GoHighLevel, you can easily automate your follow-up campaigns and capture all engaged responses from your leads.
  • Calendar Scheduler – This feature allows you to capture all vital appointments on the GoHighLevel calendar app in a straightforward flow so you don’t need Calendly or Acuity anymore.
  • Forms and Surveys – This tool allows you to capture your leads through capture and survey forms. You can easily integrate with the GoHighLevel page builder, or you might as well consider embedding them directly to your website. It is a great Typeform replacement
  • Conversations Dashboard – While here, you will have access to all your email, SMS, and calling conversations stored in a single place.

GoHighLevel allows you to add your leads to different automation for email, voice, as well as SMS.

It also allows you to call your lead from your dashboard directly.

In addition to the features discussed above, as a GoHighLevel user, you will have access to the following features;

  • 2-way SMS/Email
  • Funnel builder
  • Website builder
  • Email builder
  • Integrations
  • Power dialer
  • Voicemail
  • Google and Facebook attribution reporting
  • Form and survey builder

The starter plan also includes unlimited users, which is really cool, but only one business account.

So that means that you can use it for yourself or one of your clients, and that’s it.

You can’t use it for more than one account.

If you only have one client or you’re just getting started, and you want a CRM for your own agency, this is a good plan for you.

If you’re a coach or a consultant, this plan is for you. You don’t need the fancy one, just get the starter package.

You can literally replace everything that you were using before and save a bunch of money per month by using even the GoHighLevel Starter plan.

I know if you guys are buying separate software applications for each one of these that you’re paying more than $97 or even $297 a month.

>> See everything that’s included in the GoHighLevel starter plan

GoHighLevel Unlimited Plan – $297/month

The GoHighLevel unlimited plan is $297/month or $248 when billed annually.

This one’s amazing because it gives you unlimited sub-accounts, and every single one of those sub-accounts has all the features of the CRM.

The other difference with the $297 a month plan, as compared to other plans, is that you can rebill phone and email costs to your clients. 

The unlimited plan does include everything that the Starter plan plus:

  • Workflow builder
  • Whitelabel desktop
  • Chat support
  • Phone support

Additionally, with this plan, you get unlimited users, but you also get an unlimited business account, which means you can have unlimited clients within your account, which is really, really cool.

Here, you’ll see that I’m able to convert this to SaaS mode.

GoHighlevel poricing unlimited plan

Then, once you’ve added your customer’s card information inside of their account, you’ll be able to enable the resale settings.

However, you won’t be able to mark it up. You have to upgrade to the $4.97 a month plan to go above the default 1.05.

GiHighLevel pricing saas mode settings

That brings us to the holy grail: the $497 a month plan.

GoHighLevel Agency Pro Plan – $497/month

The Agency Pro is $497/month; if you pay yearly, it will cost you $414/month.

If you’re just looking at GoHighLevel’s website, you’re not going to see this $497 a month plan. This is because they focus on upgrading people to this plan after they’ve already been sold on the core features of the software.

GoHighLevel White Label

The main thing that’s different about the $497 a month plan is automatic sub-account creation, also known as SaaS mode. And you’ll also be able to inherently include your own SaaS packages. You can upsell it and make even more money in your agency with your GoHighlevel white-label SAAS platform.

What this allows you to do is set up a website where they can checkout.

Then, once they checkout, it’s automatically going to create a sub-account loaded with automations, whatever you need your clients to have, and it’s going to create a subscription for that particular account.

GoHighLevel automation

GoHighlevel API Access

In addition to those very cool features, you also get access GoHighLevel API, which, if you’re running SaaS and you’re really serious about it, you probably do want access to some custom things that you might want to build into there. For other people, it’s not as relevant, but it is only accessible in the $497 a month plan.

Split Testing

Next up, you can do split testing. You’ll be able to compare one landing page to another landing page and declare a winner. This is one of the only features that they gatekeep inside of the GoHighLevel white label pricing plan, but it really would only apply to you if you’re running a lot of traffic where split tests on landing pages are super important to you.

Agent Reporting

Next, you’ll be able to see individual agents, how many people they’ve called, how many they’ve closed, how many messages they’ve sent, etc.

GoHighLevel reporting

So if you have a sales team, you can see reports on their progress and how many each person has sold.

AI Conversational Bot

Finally, the GoHighLevel AI conversational bot, which for me, is the most enticing feature outside of the automatic subaccount creation.

GoHighlevel AI conversational bot

But if you’re not doing SaaS, you may upgrade to the GoHighlevel SaaS pricing plan just for this feature.

With the GoHighLevel white label pricing plan, you’ll get pretty much most of the features you would get with enterprise solutions like HubSpot, as I explain in this GoHighLevel vs HubSpot comparison.

GoHighLevel Pricing Addons

Those are the three core plans. However, there are three main add-ons that you can also add to these plans depending on what you’re trying to accomplish.

GoHighlevel White Label Mobile App

The first one is the white-labeled mobile app, and that’s $497 a month, bill quarterly. You’ll probably want that if you’re doing SaaS, but it’s not totally necessary, especially at the beginning. Along with that is getting a white-labeled Zap from and that’s $50 extra per month.

GoHighLevel Eliza

The second add-on is the Elisa Agent platform. What this does is it puts all of your sub-accounts into one screen so that if you’re doing done for your appointment setting for your clients, they can access all of the leads in one spot.

gohighlevel eliza

To get this, it’s a $1,000 setup fee right now, $500 a month for up to five agents, and then $99 a month for every extra agent account after that with a minimum 12-month commitment.

GoHighLevel HIPAA Compliance

Then, the last core upgrade is HIPAA Compliance. And HIPAA Compliant, which, as of now, out of the box is an extra $297 per month, or you can save 20% by paying yearly.  

Here you’ll find more information:

Which GoHighLevel Plan is Best For You?

A lot of people ask me which plan is right for me. Which one do I need if I’m just starting? Do I need the Agency Pro account?

GoHighLevel Starter Plan is Best For

If you’re just starting your own digital marketing agency and you have one client or less, and you want a CRM for your agency, you want to automate your onboarding, you want to do all the fun stuff so that you can focus on sales and growing your agency, get starter plan.

You can always upgrade later, and you are prorated when you upgrade so you don’t have to pay $97 and then $297; you’re actually prorated.

GoHighLevel Unlimited Plan is Best For

If you are an agency and you have several clients, but you don’t have a sales team yet, and you’re not looking to do SAAS mode or Twilio rebilling, I would recommend the Freelancer plan.

I have used it for a long time. I used it before all the other new features came out and it was great. It served my purpose.

GoHighlevel Agency Pro Plan is Best For

If you’re a bigger agency and you want the cool stuff, if you like new things, if you like the gadgets, definitely go for the Agency Pro because you’re going to get that sales team reporting, you’re going to get the API access, you’re going to get the Eliza AI bot, you’re going to be able to enable and disable SAAS mode and Twilio rebilling with one click.

You’re also going to get advanced API access, which is cool.

Wrapping Up GoHighLevel Pricing Plans

So those are my final thoughts on the GoHighLevel pricing and features. I hope this helps you guys.

If you are tired of purchasing different marketing services separately, GoHighLevel will help you solve that issue.

After going through this pricing breakdown, you have seen how capable this tool is and how it can help control your client list with ease.

Its unique features make it one of the best if not the best marketing tool in an all-in-one system.

Therefore, as an agency owner working on a tight budget, we strongly recommend you to check out GoHighLevel if you need to maximize your business profitability.

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