GoHighLevel Review 2024: Pros, Cons, & Alternatives

gohighlevel review 2024

In this GoHighLevel review, I want to introduce you to this all-in-one digital marketing platform that’s been getting a lot of attention lately in the agency and consulting space.

I’m going to go over absolutely every single feature in GoHighLevel so that you can really understand what makes it stand out from its competitors and what they could do better.

I’ll share the pros and cons and how GoHighLevel compares with similar platforms for marketing agencies like Vendasta.

And I promise you, even if you’ve been using HighLevel for a while, you’re going to learn something new because I’ve used it for over three years at this point so it’s not an overview of a demo account.

And if you’re thinking of signing up, GoHighLevel offers our audience a 30-day trial, which is not available on the official website.

Let’s get started.

What is GoHighlevel?


GoHighLevel is an all-in-one sales and marketing platform designed to consolidate all essential marketing tools under one umbrella. GoHighLevel gives you the power to white label it and resell it as your very own software.

Although GoHighLevel is new in the market, it has the potential to replace some more established well-performing software such as Pipedrive or Hubspot for CRMs and ClickFunnels for landing pages.

Continue reading this GoHighLevel review to get more detailed information on the CRM and features of this software.

GoHighLevel CRM

GoHighLevel is one of the best CRM for digital marketing agencies and empowers you to act on that insight with automated workflows, templates, and best practices.

In the GoHighLevel CRM, you will have access to the following.

Launch Pad

First of all, the launch pad. This is the first thing your customers will see when they get their account.

gohighlevel launch pad

Now, you can customize what’s in here, but by default, it’s going to prompt them to download the mobile app, integrate their Google business page, Facebook, Web chat, connect Stripe, connect WordPress, and add any team members that they want to.


The reporting dashboard includes all of the numbers that are relevant for somebody to understand at a glance inside of their sub-account.

The things included here are:

  • Opportunity status
  • Opportunity value
  • Conversion rate
  • Funnel distribution
  • Stage distribution
  • Tasks
  • Manual action
  • The lead source repor
  • Google Analytics reporting
  • Google business profile reporting
  • Facebook ads reporting
  • Google Ads reporting

And all on the first screen.

Conversations Dashboard

The conversation dashboard is hands down my favorite part of HighLevel.

gohighlevel conversations

Now, the structure here is that you’re going to be able to toggle between unread, recent, start, and all messages. Those messages can be:

  • Facebook messages
  • Instagram messages
  • Emails
  • 2-way SMS

And WhatsApp coming soon.

And it’s a really great way to consolidate what your leads or prospects are saying to you.

This is also ideal to be able to dig in and say what are the most frequently asked questions that my leads or prospects need to know before buying.

You can also get a good idea of how many touchpoints it takes for someone to actually become a lead to a client.

GoHighLevel allows you to add your leads to different automation for email, voice, as well as SMS.

It also allows you to call your lead from your dashboard directly.

Additionally, there’s a toggle to look at a manual actions list. It’s basically like a checklist for somebody who’s manning the chat so they can see what they’re supposed to perform on any given day.

There’s also text to pay and templates or snippets that you can use to cut down the time manually typing out the same messages to each user.

In addition to that, you can also use custom values and merge fields to save you time. Then you can manually add people to workflows or manually book their appointment all from the conversation’s dashboard.

2-Way Calling

In addition to all of that, you can also do 2-way calling.

gohighlevel 2 way calling

There’s a dialer you can use, or you can just click on a button right next to the phone number. It will call them automatically.

You can also receive calls in the app, or you can forward them to a phone number that can pick them up. In addition to that, you can warm transfer the person you’re on the phone with, or you can blind transfer them to another phone number using the dialer.


As the name of the module suggests, here you’ll find your list of contacts. What’s really cool is we can create smart lists, add tags, add tasks to individual contacts, sort people by company, perform bulk actions, and sort contacts with a million different filters.

gohighlevel contacts

However, in the individual view of each contact, we can see their contact info, general info, and additional info.

We can also perform the following actions: add or see their tags, add to or see the campaigns and workflows they’re in, add or see opportunities, add or see offers, enable do not disturb, including email, text, calls, and voicemail, Facebook Messenger.

individual contact details

We can enable DND for inbound calls and SMS if somebody’s spamming us, and we can view the individual audit logs for this particular contact. Meaning everything this contact has done or performed inside of the CRM, we can go see it in one spot.

This is also related to the attribution map, which will show us where this contact came from automatically, which is pretty amazing.

Additionally, we can see tasks, notes, appointments, and documents related to the individual contact.


There are four types of calendars inside GoHighlevel:

  1. Simple
  2. Round-robin
  3. Class booking
  4. Collective booking

gohighlevel calendars

Class booking means that multiple people can book with one person on your team, and collective booking means that one person can schedule a meeting with multiple team members simultaneously.

As I was writing this GoHighLevel review, they released another feature in calendars called service calendars, which allows you to create a service menu with multiple services on it arranged in a grid.

gohighlevel service calendar

Additionally, there are rooms which would be useful for renting out individual rooms and equipments where you can rent out individual pieces of equipment as well.

Now, as far as the features of the calendars themselves, you can add a logo, name, description, and URL.

Besides that, you can also do things like:

  • Change the meeting invite title
  • Decide whether you’re optimizing for availability or equal distribution between team members
  • Assign team members to the individual calendar
  • Set the availability, including days of the week, times, meeting intervals, minimum scheduling notice, maximum bookings per day, and buffer time.

You can also add forms, payments, and Facebook pixel events to calendars, configure notifications, and change the style of the widget.


gohighlevel pipeline

What’s really cool about pipelines is you can completely customize the stages of the opportunities dashboard and any of the settings and whether you want opportunities to show up in the funnel or the stages distribution that we saw earlier in the dashboard.


In the payments, we can send.

  • Proposals
  • Estimates
  • Invoices

There is also an option to send contracts with legally binding signing software that replaces DocuSign.

You can also enable automatic sales receipts for payments and add individual tax rates onto invoices.

As of now we can integrate tools like:

  • Stripe
  • PayPal
  • NMI
  • QuickBooks
  • Authorize.net

There are more payment integrations coming in the future.

You can also add coupons and see all of the orders and payments that you’ve received all in one spot.

Lead Scoring

Also brand new to GoHighLevel is automatic lead scoring, which is very cool. These are rules like if somebody opens an email, they get one point added to their score, and then you can actually sort by lead scores and only reach out to the most qualified people.

Custom Fields

Next up, we’ve got custom fields and custom values, which can be extremely powerful. For example, if on your website you have something that says, Copyright, and then the year, instead of actually putting the year like 2023, you just put it {{right_now.year}}, which is a custom field or value and that will automatically on January first every year, so you never have to think about it again.

Phone Numbers

gohighlevel phone numbers
In phone numbers, you can buy local area code numbers, toll-free numbers, and number pools, which allow you to mask certain numbers with other numbers to make tracking really easy on your website or in other places, and verified caller IDs.

GoHighLevel Marketing

Social Planner

social planner

Next up, the marketing section on the dashboard, including the GoHighLevel social media management tool, which includes:

  • Google Business page
  • Facebook, Instagram
  • LinkedIn
  • Twitter
  • TikTok

Next up under marketing is the Affiliate Manager, in which you can create and enroll affiliates with first and second-tier commissions.

Trigger Links

Trigger links let you make the action of clicking a specific link trigger a specific set of actions as automation, which can become insanely powerful.

Email Marketing

email templates

And then lastly, in the marketing section, we have the email builder/sender, which comes with the ability to build templates that you can use over and over again, various fractional layouts, and the following elements:

  • Text
  • Image
  • Buttons
  • Logos
  • Dividers
  • social links
  • Footers
  • Code
  • Video
  • shopping cards
  • RSS header
  • RSS items
  • FAQ boxes.

The email sender integrates seamlessly with contacts and all of those other beautiful things I talked about earlier.

But what’s really cool is you can A/B test the subject as well as the body copy of every single email that you send.

Automation (Workflow Builder)

Next up, the most robust part of the platform, arguably the Workflow Builder. Now, we’ll come back to the builder itself in just a second.

First, I want to talk about the settings that you can control and some of the reporting that we have.

First, we’ve got the ability to allow or disallow re-entry into any given workflow, as well as allow or disallow stopping on response.

You can also set the time zone, only have the workflow fire within specific hours, create unique sender details for each workflow, and automatically, mark conversations as read from any given workflow.

In addition to that, you can see the enrollment history and the execution logs to help diagnose issues and make sure that everything’s working correctly.

enrollment history

Now when it comes to the builder, there are two elements here. We have the triggers that start the workflow, and then we have the actions that are actually taking place in the workflow. Now, the options here are extremely robust.

Under Contact triggers, we can trigger something based on someone’s birthday, or the contact was changed or created. If a contact enabled, do not disturb, contact tags, custom dates, note added, note changed, task added, task reminder.

contact triggers

Under Events, we can receive inbound web hooks and call status, meaning no matter what that call status is, answered, unanswered, went to voicemail, we can trigger things based on that.

event triggers

There are also email events: did they open the email? Did they click on something? What are we going to do next? Customers replied based on a specific channel or based on something specific they said when they did respond.

Next up, appointments. We can trigger based on booked appointments or other appointment statuses following that opportunity.

appointment triggers

If the opportunity status changed, if the opportunity was created or changed, if the pipeline stage changed, or if there’s what’s called a stale opportunity, meaning it’s been in one stage for too long, we can trigger something based off of that.

Following that, there are membership triggers.

So if somebody starts a category, completes a category, starts a lesson, or completes a lesson, we can trigger based off of that.

Next up is new signups, offer access granted, offer access removed, product access granted, product access removed, product started, product completed, user login.

So, practically what that looks like if you have an online course, you could send somebody an email or a text every time they complete a lesson, for example.

When it comes to payments, we can trigger based on invoices, payment received, order form submissions, or orders submitted.

payment triggers

And lastly, Shopify. If somebody has abandoned checkout on Shopify or placed an order, we can trigger based on that. Then, once we’ve fulfilled the order, we can do the same.

We recently got this awesome IVR feature that reads off one of those robot phone trees, like press one for sales, press two for customer support for the number that you have connected to GoHighLevel.

Now, we know everything that can trigger something. Let’s talk about all the actions we can take once it’s been triggered.

contact actions

For contacts, we can:

  • Create or update a contact
  • Find contact
  • Update contact fields
  • Add contact tags
  • Remove contact tags
  • Assign to a specific user
  • Remove the assigned user that we previously gave
  • Edit the conversation, meaning we mark it as read or unread
  • Enable or disable DND
  • Add notes
  • Add tasks
  • Copy contact, meaning we can send it to another sub-account if we want.

In the communication tab, you can do things like sending an email, SMS, Slack message, voicemail drops, Facebook Messenger, Instagram DMs, and manual actions to SMS or calls.

communication actions

You can also do a call, meaning you can call someone on your team, and it’ll say, Hey, press one to connect, they pressed, then it will connect to the contact,

Besides that, there are options to do Google My Business messaging, send internal notifications, and that can be a text, call, email, etc.

Or we can send a review request, which is pretty much exactly like sending an SMS or an email, but it’s going to track it in the request section of reputation management, which we’ll go over soon.

Next up, we have sending data and internal tools options so we can webhook out to another software. We can create a custom webhook, or we can send info to Google Sheets.

sending data and internal tools actions

In the internal tools section, there are if else actions, which allow us to create certain logic based on whether somebody has responded or taken other actions inside of the CRM.

Then we can wait based on timing, or we can combine that with an if-else step and again, trigger based on their actions.

Goal events are like a mini trigger in the middle of the workflow.

Other actions include:

  • Updating custom value
  • Go to (a specific step inside of the workflow)
  • Date/time formatter
  • Number formatter
  • Math operation
  • Set event start date
  • Add to workflow
  • Remove from workflow
  • Remove from all workflows

Next up, AI, you can send a prompt to ChatGPT, which will then send it back to the GoHighLevel Elisa platform: this is one of the additional things I’ll talk about later, but you can send leads to the AI ELISA, or you can send them to the ELISA agent platform.

workflow AI and Eliza AI actions

Next up, appointments, we can update the appointment status. Following that, opportunities, we can create or update opportunities or remove an opportunity.

In the Marketing tab, we can add someone to Analytics or report data back to Google AdWords. I don’t think AdWords is a thing anymore, but they still have it on there.

Facebook, we can add or remove people from a custom audience and submit data back to the Conversions API.

For affiliates we can add or update affiliates, and we can add or remove from affiliate campaigns.

And lastly, memberships, we can grant offers or revoke offers. Offer just refers to the course that they’re in. And of course, there’s the IVR feature that I mentioned earlier.

That’s it for workflows. Moving on to sites.

GoHighLevel Sites: Sales Funnel & Website Builder

Landing Page & Sales Funnel Builder

First of all, the landing page/funnel builder. This just got a makeover, and it looks awesome.

gohighlevel sales funnel builder

As far as the settings, we can:

  • see the funnel steps, do split testing
  • see statistics
  • see sales
  • toggle test or live mode on purchases
  • turn on image optimization for fast loading
  • turn on or off the native chat widget
  • enable GDPR-compliant fonts
  • insert head and body code tracking and update the Favicon.

sales funnel settings

Now, the builder itself has the structure of sections, rows, columns and elements in each of those columns.

Now, as far as the individual elements we can add:

  • Headlines
  • Sub-headlines
  • Paragraphs
  • bullet lists
  • Buttons
  • Forms
  • Blog post list
  • Category navigation
  • Videos
  • Images
  • FAQs
  • Custom JavaScript
  • HTML
  • Surveys
  • Calendars
  • Maps
  • SVGs
  • Reviews,
  • And more

So as you can see, GoHighLevel has an impressive list of features in the funnel builder. However, when it comes to ease of use, it’s not as intuitive as dedicated page builder like ClickFunnels, especially the new 2.0 version.

Website Builder & Blog

The GoHighLevel website builder is exactly like the funnel builder, except instead of having steps, you just have pages.

gohighlevel website builder

Following that, we have blogging, which we can add to either funnels or websites.

There is also WordPress, where we can connect the hosting we’re reselling customers to their WordPress sites.

Next up is the client portal, which is really just a community site, which we’ll talk about in just a minute.


Following that, forms. In forms, you have the builder. You can analyze submissions, and you can see all submissions for all forms in one spot.

gohighlevel forms


Then we got the GoHighlevel chatbot widget in which you can customize the bubble, the widget itself, and the acknowledgment settings all to your liking.

gohighlevel chatbot

They also recently came out with the ability to make this a live chat widget where you message back and forth. So, depending on what’s best for your business, you can do either one.

Then we also have the media library where you can store literally anything you want in there: videos, images, pictures, presentations, and things you need to deliver to your clients or need to be assigned to them can be stored there

There are also URL redirects to help with SEO and easy redirection if you end up changing a URL.

GoHighLevel Membership

Next up, memberships. This is a complete online course hosting platform with unlimited video hosting, a checkout that accepts coupons, analytics like who has completed what, how much people are watching, what videos they are watching most.

You can select either a sprint course, a marathon-type course, a membership-type course, or build your own from scratch.

gohighlevel membership

It’s very similar to Kajabi, so if you have courses or members areas that you want to give to your clients, you can easily create that right inside of GoHighLevel and save another couple hundred dollars per month by not having to sign up for Kajabi or one of these other membership platforms.

Now, there is also the customer portal I mentioned earlier. Essentially, this is like your own Facebook group or Skool group, but it’s included in your go high level subscription.

You can add channels, post, pin posts, add courses, paid communities, and talk in the comments. No DMing yet, though.

There’s also currently a progressive web app to be able to access courses. In Q4 of 2023, we’re also getting an app with communities in it.

GoHighLevel Reputation Management

In the GoHighLevel reputation management module, you can see an overview of the business’s reputation and the number of review requests.

You can customize and integrate review widgets for websites, and you can view and reply to every single review you get on Facebook or Google.

Now, recently, you can respond to all of your reviews with AI either automatically or in suggestive mode.

GoHighLevel Analytics & Reporting

Here, we’ve got ads reporting integrations where we can see Google ads and Facebook ads.

gohighlevel analytics - google ads

Can’t make any edits unless you integrate a third-party app called Uphex.

In addition to that, we have the attribution report, which is very cool. You can see where individual leads came from and what they were attributed to, both in the first and last attribution models.

Then, we have the conversion report, where you can see revenue closed, opportunities created, contacts created, and sessions created.

The source report will show you your top referring domains and the sessions and events that happen from those referrers.

But there’s more – call reporting. Here, you can see the status, sources, and duration of all calls.

In addition, you’ve got appointment reporting, which shows:

  • Booked
  • Confirmed
  • Showed
  • No showed
  • Canceled

And the channel source and outcomes of each one of these appointments.

Lastly, reporting, which you can see on a user-by-user level inside of each sub account, the opportunities that that user has won, lost, or abandoned, the conversions they’ve had, how many SMSes or emails they’ve sent, had delivered, open, clicked, failed, etc.
agent reporting

You can see their call metrics and you can see their efficiency.

What’s their sale value?

How long does it take them to get those sales and their sales velocity?

GoHighLevel AI Tools & Features

Now let’s talk about AI for a minute. Inside of the funnel, email and page builders, you’ll see an AI button that will write copy for whatever it is you’re trying to write.

gohighlevel AI content

You can also do the same with AI images, which is very cool.

Conversational AI

Now, the one that everybody’s talking about, the GoHighLevel conversational AI, is brand new. I’m still testing it.

gohighlevel conversational AI

What’s cool here is you can train this, you can decide where it’s responding, and you can configure the intent of the bot itself, and it can schedule appointments.

GoHighLevel SaaS: White Label

SaaS stands for software as a service and they released something they’re calling GoHighLevel SaaS mode.

First, let’s talk a little bit about what SasS mode means. SaaS stands for software as a service, and the latest new craze is creating your own white-labeled SaaS platform so that you can charge your client’s monthly fee for accessing it and all or part of its features.

Now, HighLevel actually has had this feature built-in from the start, but just recently, they have released the official SaaS mode to Agency Pro plan users.

For agencies, GoHighLevel offers the ability to fully white label the software. This is actually getting updated to where you can have up to two brands under one account, which is absolutely insane. It saves you so much money having to get another GoHighLevel account. With that white labeling, you can configure up to 20 SaaS plans to resell to your customers.
GoHighLevel white label custom pricing

GoHighLevel also recently added the ability to charge based on user limits and contact limits. You can also toggle off and on suspending a sub-account when a SaaS subscription fails and allow admins to upgrade their subscriptions or cancel their subscriptions in the app.

So basically, what you’re able to do is sell GoHighLevel and turn it into your own SaaS company.

One of the most important things for the future of agencies is not just selling services but also selling software.

And the reason why is that every small business that we serve ultimately needs both.

And at the end of the day, there are endless choices in the software market in terms of small business software tools.

And the biggest drawback of all of them is the fact that they don’t have you as an agency; they’re helping them to implement those pieces of software in their business.

So, this is an amazing opportunity for each of you to start your own software company or convert your digital marketing agency into a software company.

Reselling and Upselling

Next up is reselling and upselling costs to your customers. You can resell Yext, WordPress, and WhatsApp, as well as SMS, email, phone calls, and AI costs.

GoHighLevel reselling

Those can all be resold or upsold, depending on which plan you’re on. It’s important to note you also have the ability to turn off reselling for any of those if it’s something you don’t want to do.


GoHighLevel snapshots give you the ability to deliver a snapshot of an account and everything that’s in that account to another account that I set up in HighLevel.

And they have lots of ready-made templates available.

GoHighLevel snapshots

So let’s just say I choose and set up a template account for the restaurant industry that has all the websites, landing pages automation campaign sequences that I want my restaurant customers to have.

So when I sign on a new restaurant customer, instead of having to go and rebuild those things in that new account for that customer or manually copy those things into an account, I can just take this snapshot and when I set up that new customer’s account I just put the snapshot into that account and immediately all of those assets that I’ve created are going to be available for that customer in their account.

Snapshots make your service delivery incredibly scalable and profitable because it looks like you did all the hard work of building that new website, new landing pages, and workflows but really all you did was take a picture of an existing template that you’ve created and you just installed it into that new account.

When you load that snapshot, it’s going to come with everything and be able to switch out your logo, switch out your photos, and switch out a few of the custom values that will allow the campaigns themselves to be very quickly updated to fit your specific offer your specific type of business and your individual business.

Custom Menu Link

Next is the ability to add a custom menu link, which means that you can plug in another app or even just another link to the individual sub-accounts that you’re reselling for whatever else you want to add in there. And that brings me to the next point, which is the app marketplace.

Subaccount Feature Gating

As an agency, you can gate which features you allow to be rolled out to individual accounts as well as individual users within those accounts.

So, the optionality doesn’t just apply to the upselling and reselling of things. It also applies to the features themselves if you want them to be in the hands of the users of the software.

Agency Email Sending

You can also set up agency-wide email sending domains for your clients to use or for you to use to communicate with your clients.

Prospecting Tool

Lastly, on the agency features, we have my favorite, the GoHighLevel prospecting tool.

gohighlevel prospecting tool

This tool allows you to create beautiful reports telling local businesses how they’re doing and what they’re lacking when it comes to SEO and other things that they should have going for them online.

HIPAA & GDPR Compliance

Next up, we have HIPAA compliance, which is an extra $300 a month, but make sure that you’re covered legally.

Following that, GDPR Compliance, which is just included but is very good.

Lead Connector Mobile App

Another GoHighLevel feature is the grey Label Lead Connector mobile app for both Android and Apple.

A grey label is a pure integration. Again, Lead Connector is the name of that grey label, which means it’s just somewhere between black label, which I guess would be HighLevel and white label, which is your version of the software.

And then also a grey Label WordPress plugin, which has the ability to iframe or just insert funnels into your WordPress website and easily toggle on or off the chat widget.

If you want to pay a little bit more, you can get your own white-labeled mobile app so it has its own brand on it, and you look more legit.

You can also get a white-label to Zapier integration. So again, you’re not going through the grey label on Zapier.

Next up, we’ve got priority support, which is an additional $300 a month. Advanced account setup, which is a $1,000. And lastly, template libraries that you can enable across every single sub account so people can build their funnels and websites a lot easier, which is very nice.

GoHighLevel Marketplace

As a digital marketing agency, you may have services that you want to deliver to your customers but you don’t want to do the work yourself.

Perhaps you don’t have the team that you need to be able to offer those services effectively or you just don’t want to hire for those services, you’d rather have somebody else take care of it for you.

GoHighLevel marketplace has a variety of services that you can offer to your customers that you can then mark up however you’d like and sell out of profit to your customers.

GoHighLevel marketplace

They have everything from website and funnel building, copywriting, and HIPAA compliance; there are all kinds of things here that you can offer to your customers, and you just come in here into the marketplace and buy it so that you don’t have to worry about creating the services yourself.

GoHighlevel Community

Now, lastly, the intangibles. These are some of the most important things, I think, but nobody really lists them as features. And there are three of them.

The first one is there’s a massive community. So if support can’t help you, which sometimes HighLevel support because there’s so much in the software, all of the reps are new and nobody knows how to use it.

Even when you get on the Zoom call, you can just go to the Facebook group, and there’s somebody who knows. Everybody’s super helpful. I find that more helpful than asking the support most of the time.

And because, again, there are so many people using it, you don’t even need to ask the question many times. You can just go type in the keywords of your question into the search bar in the Facebook group and you’ll find somebody else that’s already answered it.

And because of that massive community, again, there are a lot of apps being built around GoHighLevel. If there’s a feature that you want but is not there, likely there’s somebody else that’s built an app for it. And so you can just buy that and add it on.

One more benefit of the big community is there are a lot of virtual assistants and people who have built companies around GoHighLevel, like myself, to make your life easier.

The next intangible is that there’s constant education. Go High Level is always interviewing experts on tons of different subjects for whatever it is you’re trying to do, like getting more leads and customers for your own business, getting more leads and customers for your customers, businesses, whatever it is, they’ve covered that at some point in the education side of things.

And then lastly, events. They throw awesome events. I’ve been there. They do some smaller ones. They do some bigger ones. And it’s just a lot of fun. And it doesn’t feel like a cult. It just feels like a lot of people having a lot of fun. And it happens to be around software.

GoHighLevel Ease of Use

Any SAAS is only as good as its user interface, and GoHighLevel’s interface is no exception.

From the very beginning, the GoHighLevel team has been focused on creating an intuitive and flexible interface that will grow with your business.

This means that your first-time experience with the software will be easy and enjoyable, regardless of your technical skill level.

While other CRM systems may hide some of their advanced features behind complicated workflows, GoHighLevel’s simple and intuitive interface gives you direct access to all of its advanced functionality.

It also gives you the option to create custom dashboards to view and track important metrics and KPIs, all from within the application.

So CRM is pretty straightforward however when it comes to building sales funnels or websites, it’s not as intuitive as other platforms.

GoHighLevel Alternatives

GoHighLevel is a great platform, but it’s not perfect and definitely not for everyone. Here are the best GoHighLevel alternatives:

The best alternative to GoHighLevel is Vendasta. It’s definitely a more advanced all-in-one platform for selling to local businesses whether you sell SEO, web design, or offers paid advertising.

The best option for enterprise-level companies not necessary agencies is HubSpot. It’s more advanced in terms of features, it’s easier to use but at the same time, the most expensive platform as I explain in my GoHighLevel vs HubSpot review.

The more affordable platform that offers the same (or even better in some cases) features is Kartra and I’ve also compared these platforms so if you would like to read more make sure to check out this GoHighLevel vs Kartra comparison.

There are more platforms like ClickFunnels that could potentially replace GoHighLevel in your business however I found that it definitely doesn’t replace GoHighlevel in terms of CRM and automation.

Read more in this ClickFunnels vs GoHighLevel side-by-side comparison.

GoHighLevel Pros & Cons


Like CRMs, GoHighLevel offers high-end features that you will benefit from significantly. Here are some of the core advantages of using GoHighLevel:

  • GoHighLevel offers a 14-day trial period that unlocks all features
  • A feature-rich website builder, integrated with a drag-and-drop funnel builder
  • An all-in-one system that saves you thousands of dollars on multiple expensive tools and CRMs.
  • Email systems, SMS marketing and automation tools are all seamlessly integrated.
  • For working with clients, the agency portal and white label options are ideal.


Here are some drawbacks of using GoHighLevel:

  • GoHighLevel cannot integrate with third-party email platforms. For now, only SMTP is supported
  • Compared to some of their competitors, they don’t have as many integrations
  • Steep learning curve
  • Due to the abundance of features, new users can be overwhelmed

GoHighLevel Pricing


GoHighLevel pricing

GoHighLevel rates vary from $97 to $497, depending on the plan chosen.

Compared to other marketing tools available in today’s market, GoHighLevel is famous for being the most affordable and highly functional.

Suppose you are an individual who does not sacrifice quality for affordability. In that case, you will not be disappointed by GoHighLevel as it is relatively affordable while being an upgrade with top-notch functionality.

In fact, you will receive a 30-day free trial where you can access this software and check out its functionality before making a final decision.

With that in mind, here is the GoHighLevel pricing breakdown:

GoHighLevel Starter Plan – $97/month

This plan is great for people who want to start a digital marketing agency and it goes for $97 per month, and once you subscribe to it, you will have access to;

  • Twillio: key in your API and enable two-way texting.
  • Single Account: set up one client or use for personal agency.
  • Mailgun: key in your API to have unlimited sending.

GoHighLevel Freelancer Plan – $297/month

This plan goes for $297 per month. Subscribers under this plan will have access to;

  • All features are available in the Starter Account plan.
  • Unlimited subscription accounts allow you to create several accounts as you like for your business or client.
  • Branded desktop application; you will be free to use your personal domain and customize its look along with the feel of your platform.

GoHighLevel Agency Pro Plan – $497/month

This plan will cost you $497 per month. The users of this plan will have access to;

  • Mobile application; you will have access to a customized mobile application allowing you to be fully branded.
  • Requirements; to have access to this upgrade, you will require an agency Unlimited Account plan.
  • Zapier. You will receive a custom-made Zapier for your brand.

For small business and agency owners, the starter plan is more than sufficient, but for larger businesses, the Freelancer and Agency Pro plans should be considered.

Who Is GoHighLevel For?

GoHighLevel is specially designed for marketing agencies. This means that GoHighLevel is ideal for use among agencies, marketers, entrepreneurs, sales pros, sales teams, local businesses, and an individual who is on the lookout for sales and marketing solutions.

GoHighLevel is the best online marketing tool for everybody who would like to grow and maintain their company.

Therefore, GoHighLevel will be the best tool for use if you want to consolidate your marketing resources.

Whenever you feel like you are spending lots of money and time on several marketing tools, GoHighLevel will help make your marketing activity very efficient while saving you time.

GoHighLevel Reviews: Final Words

So, this is my GoHighlevel review. One thing I really love about GoHighLevel is that they are always updating the features that their users are asking for, so it’s really great in terms of development.

Of course, there are going to be some bugs of course, there are going to become glitches that are natural that happen with virtually every program.

And as somebody who has used virtually every software program out there, I can say that by far, Highlevel is my favorite.

It’s all in one nature and is really the cream of the crop in terms of what I would recommend to anyone on the local business side or the agency side.

If you are tired of purchasing different marketing services separately, GoHighLevel will help you solve that issue.

Its outstanding features make it one of the best if not the best marketing tool in an all-in-one system.

Therefore, as a small business owner working on a tight budget, we strongly recommend you to check out GoHighLevel if you need to maximize your business profitability.

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