GoHighLevel vs HubSpot: What is The Best CRM System in 2023?

There are many similarities between GoHighLevel and HubSpot however, there are also a few significant differences that you should be aware of before deciding which platform you choose for your business.

So, in this GoHighLevel vs HubSpot review, I’m going to show you where GoHighLevel is better, where HubSpot is better. which option has the most features, which option is the easiest to use, and finally, which platform gives you the most value for money.

Let’s get started.

GoHighLevel Tools, Features & Pricing

GoHighLevel is a new-age platform for marketers to run their business super efficiently using the most important aspects of marketing: Lead generation, landing pages, email sequences, CRM, reputation management, etc. GoHighLevel does all of this and more.

GoHighLevel CRM

GoHighLevel is one of the best CRM systems for agencies that is designed for small and mid-sized businesses, including nonprofits. It provides an integrated platform for sales, marketing, and service in one package with email marketing, leads tracking, reporting, and analytics technology.

It works like any other CRM tool, with the added features of having a lead qualification engine built-in – i.e., GoHighLevel will automatically track your leads’ behavior and intent.

The automation is really robust. However, not the same guard rails here as with Hubspot and we’ll talk more about it later.

GoHighLevel Funnel Builder

GoHighLevel funnel builder is very easy to use as it was built for people who have little or no experience in funnel building.

It also has many pre-built templates that you can choose from and build upon based on your client’s needs.

You can also start from scratch and build custom layouts that give you full freedom over the appearance of everything created within the funnel builder.

The GoHighLevel funnel builder is one of the most useful features as it saves so much time and money in comparison to if I would need to use different tools for each part of the funnel.

Its drag and drop system is competitively better than other GoHighlevel alternatives which charge you a premium for similar features GoHighLevel has at no extra cost.

GoHighLevel in terms of building sales funnels goes head to head with Kartra as you can find out more in this GoHighLevel vs Kartra comparison.

GoHighLevel Templates

The pre-built templates come in various different styles and layouts so you can pick whatever suits your client best such as barbershops, salons, medical offices, chiropractors, and many more.

The templates consist of a lead capture form, thank you page, and a booking schedule.

GoHighLevel Campaigns

GoHighLevel campaigns come with some features that are not present in other commonly used CRM platforms.

You can contact your potential customers using a variety of methods with GoHighLevel. This includes

• Phone Connects
• Voicemail Drops
• SMS/MMS
• Emails
• Facebook Messenger

It also allows you to create multiple campaigns using the same source list thus saving time in creating new campaigns when similar messages are sent out for different purposes.

GoHighLevel Automated Lead Capture System

Automated Lead Capture systems allow for capturing leads from your website by simply using a form on your site that connects with GoHighLevel’s lead capture system (gravity forms) and automatically populates the user’s information as well as sending them an email(s) based on your setup.

GoHighLevel Pricing

Let’s look at pricing because that’s going to be a big decision-maker for a lot of people.

GoHighLevel pricing goes as follows:

• Starter plan – $97/month
• Freelancer plan – $297/month
• Agency Pro plan – $497/month

The interesting thing is that with the Freelancer plan you will get unlimited subaccounts.

I don’t know how GoHighLevel charges what it charges and still makes money it’s $297 per month and you get unlimited subaccounts.

And that means you could have 100 clients or 1000 clients for no additional money this is insane value for your money.

It’s amazing because if you go through Hubspot, every client you bring on has to pay for their own individual app.

So, the client in that instance would pay HubSpot directly and HubSpot would give you a commission.

With GoHighLevel you’re paying them and then you get to charge whatever you want for the software

if you’re interested in generating your own recurring revenue GoHighLevel is definitely the way to go with.

HubSpot Tools, Features & Pricing

What is HubSpot and what can it do for your business?

That’s a good question and it’s one that people often look to answer because it does so many things.

So at a top-level, HubSpot can do marketing automation.

There are sales components. And then there’s service. So they have three modules and when you purchase HubSpot, you have to figure out which one of those, or all three, that you’re going to be utilizing for your business.

HubSpot Marketing Hub

Now, the marketing module is going to be the one that you’re using for marketing automation.

And at a very basic level, it’s inviting traffic to your websites and converting those visitors into leads through a lead magnet or some other way that they would get onto your email list or do an action that would qualify them for a follow-up.

So let’s say, for example, someone comes to your website and they download one of your e-books and they’re registered as a contact, there’s a feature in the HubSpot marketing hub called Workflows that you can then send them a follow-up and have that automated.

There’s a variety of components that make that possible.

You have things like a blog. HubSpot has a CMS component that allows you to track all of that into one place.

Landing pages, where you have the sole focus of that content on that page, just for the visitor to complete that action.

You have CTAs, which are calls to action. If you’re ever reading a blog and you see that there’s a little section that says, “Hey, do you wanna grab this e-book?” or, “Do you wanna download this white paper?”

That’s what CTAs would be in HubSpot.

HubSpot Workflow

And then you have the workflows, which is setting up the if this contact does this, then the system does this.

And think about it from a sales perspective.

If you get to the point that contact does, let’s say 7 actions, at the end of those 7 actions, they might be qualified for a sales conversation.

In that case, you might have an email triggered to a sales representative that says, “Hey, this person completed 7 things” on your website and now they’re ready for a phone call.

That’s the basics of marketing automation, and there’s a lot of things that go with it.

The thing that HubSpot makes possible is doing that all in one tool.

So you can do that with a variety of tools.

Some people have used MailChimp, or Unbounce, or Instapage, and those are all great tools, but you still end up Band-Aiding all of that together, and then you have to make sure that all the integrations with those all work.

Similar to GoHighLevel, HubSpot has a lot of integrations so it will still work with third-party tools like Leadpages, and Instapage, or MailChimp if you have a library already set up there and you wanna slowly migrate yourself to the platform.

That’s okay.

You might have to use a third-party tool like Zapier that would allow you to zap information back and forth between HubSpot and MailChimp.

You probably are going to get to the point you don’t wanna do that because again, it’s all on one platform.

HubSpot Marketing Hub Pricing

So if you go onto the website and you look for HubSpot Marketing, you’re gonna see that there’s

• Free version – $0
• Starter – Starting at $50/month
• Professional – Starting at $800/month
• Enterprise – Starting at $3,200/month

And the difference in those is going to come down to the feature set.

So the biggest difference, as you go down the line, is going to be functionality.

You don’t get to that core marketing automation piece that you’re probably looking for until you get to the professional level.

So once you get to that point, again, it’s going to be several hundred dollars a month, but the ability for you to save time and nurture those leads throughout the course of their customer lifetime is really important and valuable.

So that’s the Marketing hub.

HubSpot Sales Hub

A lot of times people will look at the Sales module, and the HubSpot Sales hub is going to be designed specifically for sales.

When HubSpot first started with their marketing tool, they offered a glimpse of this, but over the last several years they’ve realized marketing and sales need to work together.

So by having both of these systems together, you then have one, the information flows into one, and then can be going back and forth between marketing and sales.

HubSpot Sales Hub Pricing

Same as marketing, there are different levels for sales:

• Free version – $0/month
• Starter – Starting at $50/month
• Professional – Starting at $400/month
• Enterprise – Starting at $1,200/month

And what it makes possible is you can have just a basic free CRM.

So if you don’t have a customer relationship management tool, which is what that is, you can get a free one on HubSpot and then still pay for the Marketing professional.

If you want to start with just Sales, you can have the sales components at a very basic level, and you can get things like templates.

So, if I’m going to write the same email over and over again, I should probably use a template.

And then over time, I can actually see the performance of those templates and I can share those with my sales team so that we’re using consistent messaging and we’re using the ones that are most likely to perform with our prospects.

And similar to marketing automation, there’s this tool called Sequences.

Now, Sequences is a way for you to insert a bunch of people into a process and design the specific emails and actions that you would want to take with them from a sales perspective over a certain period of time.

Let’s say you have 50 prospects. You want to put them into your system and you want to enroll them into a Sequence.

A Sequence would make it so day 1 they get this email. Day 2 you have a task generated for you to call them. Day 3 you send them a YouTube video, etc.

Again, this would all be prompted or automated in the system and that’s only available on that higher level of sales professional or sales enterprise.

Those things are something that’s really appetizing.

When you get to the sales enterprise-level, you also have features like playbooks so you can design entire sales systems that your entire sales team gets to use.

And then similar to GoHighLevel, you have reporting built-in so you can do forecasting.

Creating of deals, tracking of deal stages.

The cool thing when you use sales and marketing together, you can automate some activity based on deal stages while automatic reminders.

It’s a really great way to get everyone on the same page between marketing and sales and make it possible for you to track all that behavior through the life cycle of the client.

HubSpot Service Hub

The last piece is service. HubSpot realized that there are sales and marketing and they work together to get someone in to become a customer. But customer loves once they become a customer and that experience, now is almost more important than the first part of that process.

Because if you have a poor experience as a customer, who do you tell?

Pretty much everybody.

So making them loyal customers and getting them bought in is really important.

The Sales Hub allows you to use things like live chats and conversations. There’s a conversation inbox where whoever from your team talks to that customer, it’s all logged into one central inbox.

The other thing that sales professional offers is ticketing.

If you’ve used a tool like Zendesk, perhaps any help desk software, you have things called tickets.

They’re customer requests, things you have to respond to. These can be logged inside HubSpot.

And then your team can respond accordingly. And you can also as a customer, let’s say 30 days after someone becomes a customer is the most important time to get them onboarded and make sure that their experience is good.

You can automate a lot of that behavior with email marketing or phone calls or text messages through that Service Hub in combination with the marketing software.

HubSpot Service Hub Pricing

Again, Service Hub in the same way as the others has those 4 levels:

• Free version – $0
• Starter – Starting at $50/month
• Professional – Starting at $400/month
• Enterprise – Starting at $1,200/month

And you wanna look at the feature set that you’re looking for because sometimes companies want to do things that are only available on the professional level, but they really only have a starter budget.

You have to make some prioritization on what you’re looking for and what’s most important to you.

Those three modules together fit and then there are some upgrades throughout the course of the software. If you want more advanced reporting, that’s an upgrade.

There are going to be some integrations with third-party software that you may have to pay for. Like if you want to use a third-party tool, that costs money to integrate with HubSpot.

There’s a lot of things to think about when you’re purchasing HubSpot.

The thing I want you to keep in mind is HubSpot is a tool and so a tool is designed to do really great things when a strategy is laid out and that’s typically where companies go wrong.

And if you use HubSpot for your business and you get a lot of value out of it, I guarantee you you have a pretty good or well-refined strategy on what you’re doing with the tool.

GoHighLevel vs HubSpot: Which Platform is Better?

So, this is my GoHighLevel vs HubSpot side-by-side comparison. As you can see, both platforms have pros and cons.

HubSpot is a joy to work with. It’s rock-solid, so if you build something it’s going to function, and their support is amazing. You can do a lot of really advanced things. So if you run a business and you need solid marketing automation, HubSpot is a better option for you.

Whereas GoHighLevel is a better solution for digital marketing agencies since they provide very unique features to help you manage your clients under one dashboard. In addition, it’s a much more affordable solution than an enterprise tool like HubSpot.

I highly recommend testing both of these platforms for yourself and seeing which one works best for you.

>> Try HubSpot for free

>> Try GoHighLevel for free