How To Find A Niche For Affiliate Marketing – 15 Tips & Ideas [2021]

how to find affiliate marketing niche
A question that I get asked all the time is how to find a niche for affiliate marketing? So, today, I've got 15 tips, tricks, and ideas to help you find a profitable niche.

Before we go too much further, let me just be clear that finding a niche is not an exact science.

There is no kind of technique or process that you can go through that is going to guarantee that you find a really good niche for your affiliate marketing business that’s going to be profitable.

I’m afraid it’s just not that simple, but there are quite a few things that you can do to improve your chances of finding affiliate marketing niche that’s going to work really well for you.

1. Consider Your Own Experience

So, tip number 1 is to try and spot a niche opportunity from your own experiences.

Let me give you an example of this.

Years back, I came up with the idea for one of my affiliate marketing website because I was looking for a pressure washer, and I was doing some searches on Google, looking for some information.

Surprisingly, there was not too much content out there on the internet about it.

There weren’t any helpful guides or anything like that to help me find the right roof box for my car.

So that obviously got me thinking, maybe there’s not an affiliate site in this niche, and after doing a little bit more research (we’re going to go into research in this guide so keep reading) I discovered that it was pretty underserved and the products are pretty high value.

And, basically, it ticks a lot of boxes for an affiliate marketing website.

But that’s how I came up with the idea, I was literally looking for a particular product for my own needs and just noticed that there wasn’t anyone serving content up for my searches around that product.

💡 Note

See how to create an affiliate marketing website with this the most complete guide on the internet.

2. Draw On Your Interest & Hobbies

The first tip is to consider your interest and hobbies.

For example, I know someone who creates affiliate content around their favorite PC games, and this is a win-win because they love writing about these games, they know exactly what people who are into this particular game are looking for so they’re able to come up with loads of ideas for content.

And the main thing is they enjoy it and they want to make content. And this is a particularly important point if you’re going to be creating your own content whether it’s video or blog posts.

If you’re outsourcing it, maybe it’s not quite so important, but if you’re going to be creating your own content, if it’s something you enjoy and something that you like, you’re going to be inspired and motivated to create content in that niche.

For something a bit dull that you’re not particularly interested in is going to be a bit of a chore.

That’s my second tip to help you come up with an idea for a niche, and that is to draw on your own interests and hobbies.

3. Research The Wikipedia Hobbies Page

Tip number three is to go and check the Wikipedia hobbies page.

It’s a really long page, it’s full of all of the different types of hobbies that people are into.

Wikipedia hobbies page

And I’m sure you’re going to find some actually on there that you’ve never even heard of.

And if you spot a few that spark your interest, make a note of them.

So that’s tip number 3 to help you come up with ideas, go and check out the hobbies page on Wikipedia.

4. Check The Amazon Categories

The next tip is particularly for people that are interested in setting up an Amazon affiliate website.

So go over to Amazon and bring up all the categories and just deep dive.

amazon categories

You want to click down and just see if there’s anything that sparks your interest and something that maybe people are going to be looking for products and they are going to need some help with their choice.

And that’s where an affiliate site can do really well, where you’ve got products that people need a little bit of help in order to make their purchase.

So your number 4 is to deep dive within the Amazon categories and make some notes on some of the product areas that are interesting to you.

The next eight tips that I’ve got are basically just tips to help you choose the right niche and also eliminate the wrong niches.

💡 Pro Tip

I would suggest that you go and check out the Amazon commission rates in the country that you’re going to be promoting. This will guide you into the kind of areas that you’re going to want to have a niche in because some of the commission rates are very, very low. Look at the categories, and that should give you an idea for some niches where the commission rate is pretty decent.

5. Avoid Niches With Low Value Products

Now you’ve just had a look at the Amazon commission rates probably after those previous tips. And you’ll see that they’re not that great.

So in order to maximize your earnings, you’re going to want to choose some products that are of a reasonable value.

And when I say reasonable, I’m generally talking about products that are over a hundred dollars or with recurring commissions.

So that book review site that you’re thinking of, that might not be the one because books are fairly low value so therefore you’re not going to earn much commission.

And, of course, if you’re running a site where you’re going to monetize with advertising, you might be thinking, well, that’s not such a big issue, it doesn’t really matter about the value of the products.

Well, it does because if you’re talking about higher-value products that will generally mean that the advertising rates, the CPMs and RPMs, and all those metrics and values, they’re going to be higher.

Basically, you’re going to learn more from your ads if you’re talking about higher-value stuff.

So check the value of the products within a niche and go for a niche that has higher value products.

💡 Note

Here are some resources to help you find high value affiliate products:

6. Be Aware of Seasonality

Seasonality is not necessarily a bad thing. You just need to be aware of it because it’s going to affect how much traffic you get to your platforms, whether you do affiliate marketing on Pinterest, Instagram, or even paid advertising.

it can also affect how much money you make.

For example, my fishing niche is pretty seasonal and it does really well in the summer and not so well in the kind of autumn or in the winter months which is fine because it does really well in the summer.

So, just be aware that your income may fluctuate if you go for a seasonal niche. You can of course check seasonality with a tool like Google trends.

google trends fishing

Type in your main keyword and it will give you an idea of the search volumes over time.

💡 Note

To find out more tools that will help you with the seasonality of your niche, make sure to check out this list of over 26 free affiliate marketing tools.

7. Think Twice Before Choosing YMYL Niche

My next tip is to avoid the YMYL niches. YMYL stands for Your Money Your Life.

Basically, any niche has to do with health or wealth.

So examples of this could be anything to do with health, anything to do with diets, anything to do with finance, they’re all going to be really difficult niches to kind of make an impact in.

The reason they’re difficult is that Google did an update, it was called the EAT update.

google eat

And basically, what Google is looking for, for sites within that niche, it’s looking for experts, it’s looking for big authority sites, It’s looking for doctors that are writing about health, or professional financial advisors that are talking about money.

They’re not looking for some guy in their bedroom that’s got a few bits of health advice, that’s not what Google is looking for.

You could go for those niches, but it’s going to be a challenge. So personally, my advice would be, avoid the YMYL niches.

8. Consider How Broad You Want To Go

The next tip is to consider how broad or how niche you actually want to go within your niche.

So for example, “hiking shoes” is pretty niche. You could only really talk about certain types of shoes for hiking, which is fine because there are loads of hiking shoes for many different purposes.

But if you’re thinking of scaling up to be a really big authority and talk about different topics, then you’re probably going to want to go for something a little bit broader like hiking or sports shoes.

Deciding whether to go really broad or really niche is a personal decision.

It really depends on how big you want to go with and how much expertise you have.

I’ve had some good success with the really specific type affiliate sites because I find that you can become a real authority within a really specific area.

And that’s also going to have an effect on the affiliate marketing domain name that you’re going to want to register.

Just think about whether you want to go broad or whether you want to go specific.

9. Look For Subscription Affiliate Products

The next strategy to choose affiliate marketing niche is to look and see if there are any products or services that you can promote within the niche that have a recurring commission.

Most affiliates are always preaching out about how “high ticket” commissions are the best…

But I disagree because if you’re anything like me you want your income to be stable and predictable each month.

When you’re getting high-ticket commissions some months may be great, but other months you may earn nothing.

In fact, around 80% of my income each month comes from recurring commissions.

A lot of these products do pay out regular commissions; they’ll pay you a commission on every single renewal, so that’s living the dream, isn’t it?

You sell something once by your affiliate link and you get paid many times.

So promoting recurring products can be really profitable. And if you do find a niche that has a lot of recurring products, then it’s probably definitely worth considering.

💡 Note

Check out this list of over 70 recurring affiliate programs

10. Look For Different Affiliate Merchants

Here you look for other merchants or retailers within this particular niche idea and see what kind of affiliate programs they’re offering.

To find out if a company has an affiliate program, generally, all you need to do is scroll down to the footer of their website and there should be a link there to their affiliate page.

Here is an example.

footer affiliate link

The other way to find merchants is to join an affiliate network like Commission Junction, Affiliate Window, or ShareASale.

You get access to a whole host of merchants and you can check things like commission rates, conversion rates, and all that good stuff.

affiliate merchants

Amazon is a good thing to promote because it converts really well and a lot of people have an Amazon account, so they’re happy to order from Amazon.

But it’s always good to keep in mind other merchants and other retailers, and just keep your options open because some of these other guys may pay a much higher commission rate than Amazon.

11. Ask Yourself If You Really Like That Niche

My final tip when it comes to narrowing down that list that you brainstormed earlier of niches is to just have to think about whether you like the niche.

If you don’t like it, it’s going to be quite hard to work on it. Even if you are outsourcing the content, if it’s just something that’s not interesting to you, that doesn’t fire you up, it’s not going to work for you.

So try and pick something that at least you’re kind of a little bit interested in and you’ll find the whole thing a lot easier.

The final 4 tips that I’ve got for you are around topic research or keyword research because by doing this, you can see if there are any opportunities within that niche, whether it’s really competitive, how much content there is, and whether there are any gaps that you can fill.

So, this part is really important.

12. Research Content on Google

The first thing you’re going to do is head over to Google.

Just by typing your main keyword, you’ll find that Google starts to offer some suggestions and you can build up this list of suggestions by using what’s called the alphabet method.

google search

So type in a keyword and then just go through the letters of the alphabet after that keyword and that’ll force Google to find loads of suggestions.

You then going to want to pull up the search results page around those suggestions and just scan through the page, have a look at what the content is like that’s being served up by Google.

Does it match the term exactly, or is it related but doesn’t really answer the query?

What are the sites like that are coming up?

So basically what you’re trying to do here is look for opportunities, look for search terms that don’t have much content that matches them particularly well, and by doing that, you’ll be able to see areas where you can move in and fill those content gaps or deliver better content than that’s already been served up.

13. Use Keyword Research Tools

Keyword research tools is another great way to find out whether a niche is viable.

There are many keyword research tools like UberSuggest, AnswerThePublic, or Google Keyword Planner.


So, enter some of your keywords and just look for things like:

  • Search volume
  • Competition
  • CPC

You could also check the seasonality that we’ve already spoken about.

If it’s in decline then maybe not a good one to go for.

If it’s on the up then probably is a good one to go for.

Very simple.

14. Use Google “People Also Ask” Section

The next tip is to use the “people also ask” section within Google. So that’s the bit, you know, “suggest other questions.”

Google "people also ask"

And basically, if you click on those questions, Google will suggest more questions, run them through Google, have a look at the competition, make a note of them because you’ll be able to use them as ideas for your content.

And consider whether you’d be able to create content around them, consider the competition, consider how interesting it is to you and all the things that I’ve already spoken about.

And by doing that, you should be able to build up a nice long list of content ideas that in turn will help you narrow down which niche you want to go for.

15. Look For Reviews & Questions on Other Websites

My final tip is to look for questions on other websites. For example, on Amazon, take a look at some of the products that are related to your niche and scroll down towards the bottom of the product page; and there’s the question section.

amazon questions

Have a look at those questions, maybe type into Google and see what’s coming up.

Again, it could be some great ideas there for content and also a way of assessing the competition and the viability of a particular niche.

That is not only Amazon, where you can find questions.

There are also “question and answer” sites like Yahoo Answers and Quora, or Reddit.

Finding Affiliate Marketing Niche Final Words

Well, that brings the end of this guide on how to find a niche for affiliate marketing

I hope it’s given you some ideas and some techniques that you can use to come up with a list of ideas for your niche.

If I missed anything, maybe there’s some other technique or tip that you use when you’re trying to find a profitable affiliate niche, do leave it in the comments.

And once you choose a profitable niche, make sure to check out this step-by-step guide on how to find affiliate products.

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