Kartra vs GoHighLevel: Agency Comparison (2023)

Kartra vs GoHighlevel

Today, we’re going to compare Kartra vs GoHighLevel side by side. Both are solid platforms for digital marketers, agencies, and business owners. These two platforms have lots of things in common, but there are also some remarkable differences between them.

After testing both platforms for myself as well as for my clients, I’ve decided to put together this in-depth comparison. I’m going to compare these platforms in terms of their CRM systems, unique features they offer, pricing plans, and what platform is better for marketing agencies.

So let’s get started.

Kartra vs GoHighLevel TL;DR

Kartra and GoHighLevel are all-in-one platforms that you can use to replace every single piece of software that you ever used before in your agency, coaching business, consulting business, or even brick and mortar.

The main difference between Kartra and GoHighLevel is that GoHighLevel is meant for digital marketing agencies, while Kartra is a better solution for business owners and course creators who need a less complicated solution.

GoHighLevel is a better option if you run an agency since they provide features like reporting, reputation management, white labeling, and more options in terms of following up with your clients, like phone conversations, text messaging, and voice drops that Kartra doesn’t have.

On the other hand, Kartra is better than GoHighLevel for building sales funnels, creating online courses, and selling products online. Kartra really shines in email marketing automation, affiliate management, and video hosting. In addition, Kartra has built-in ready-made campaigns for practically every use case in your business.

In short, if you’re a marketing consultant, or agency, GoHighLevel will be a better option for you. Whereas if you’re a solo entrepreneur, course creator, coach, or service-based business owner, you’ll be better off with Kartra.

So as you can see, there is really no crystal clear winner, and what platform would be better for you depends on your type of business. Kartra and GoHighLevel provide free trials for our readers, so I highly encourage you to try them both to see which one works best for you.

▶ Kartra 30 day extended trial

▶ GoHighLevel 14 day trial


Feature Kartra GoHighLevel
Purpose Better for solo entrepreneurs, course creators, coaches, and service biz owners. Mainly meant for digital marketing agencies.
CRM Systems Advanced CRM with detailed customer interaction overview. Advanced CRM with pipeline and lead status dashboard.
Sales Funnel Builder Drag-and-drop page builder – easier to use than GoHighLevel. Drag-and-drop builder with pre-built industry templates.
Membership Area Comprehensive membership tools for online courses. Basic membership functinalities.
Agency Features Kartra Agency manages client accounts from one dashboard. Offers stuff like Conversations, Reporting, Reputation Management, White Label, etc.
Email Marketing Strong email marketing automation. Automated email, text, calls, voicemail drops, Facebook messaging.
Unique Selling Points Built-in ready-made marketing automation campaigns. White-labeling, chat widget, reporting.
Target Audience Solo entrepreneurs, course creators, coaches, service businesses. Digital marketing experts and agencies.
Ease of Use Bit more user-friendly. More training required.
Pricing Ranges from $99/month to $499/month. Ranges from $97/month to $497/month.
Free Trials 30-day extended trial 14-day free trial

What is Kartra?

kartra

Kartra is a complete online marketing system, and it is meant for entrepreneurs as well as business owners in mind.

Kartra was founded by two people, Andy Jenkins and Mike Filsaime. The company is based in the US and came into existence in the year 2017.

It comes with 12 different digital marketing tools that are useful for business owners and marketers to promote their businesses and services.

These tools are useful for the building of sales funnels as well as the running of email marketing campaigns.

Most importantly, it will automate your marketing campaigns with ease, and we’ll talk more about it later.

What is GoHighLevel?

gohighlevel

GoHighLevel is one of the best marketing automation systems and CRM software for digital marketing agencies.

GoHighLevel was founded by Shaun Clark in the year 2016. It is also a United States of America-based company and came into existence in the year 2016.

It does away with individual marketing tools like Teachable, Mailchimp, ClickFunnels as well Pipeline, WordPress, Calendly as well as Woodpecker, and several other individual tools.

Besides, it comes with a very advanced CRM system as you can learn more in this GoHighLevel review.

CRM Systems Comparison

GoHighLevel CRM

Inside the GoHighLevel agency dashboard, you’re going to be able to see your leads, how much they’re worth, where they are in your pipeline, and how much is in your pipeline.

GoHighLevel agency dahboard

And basically how much money you have the potential of making at any given point.

It will also show you all of the accounts that you have connected and associated with your account.

GoHighLevel Agency Snapshots

Inside GoHighLevel account snapshots, they’ve got all these pre-built snapshots where you can set up all the landing pages, the sales funnels, the websites, the email campaigns everything for just one single client one time.

And then what they call snapshot is basically it takes a snapshot of that account and so you can replicate it for every new client that you bring on.

So when you bring on a new client you’re not having to create all the landing pages the websites, the follow-up campaigns everything from scratch, you just create the new client, upload that snapshot and everything is set and ready to go for you already right out of the gate.

And then obviously you can customize some different snapshots that they call them.

If you manage a lot of accounts if you make an update to the master template, you can actually push it to all of the other accounts as well.

So if you have a new sales funnel or a new website or new email campaign you want to add, you simply go add it, and then you can just push it out to all the accounts with just one simple click.

GoHighLevel is really advanced and comparable with some enterprise solutions like HubSpot as you can read in this GoHighLevel vs HubSpot review.

Now let’s take a look at the Kartra CRM system.

Kartra CRM

As your business grows, one of the things that you’ll struggle with most system setups is getting that big bird’s eye 30,000-foot view of how your business doing, which pages are succeeding which ones, are not converting, how many leads are actually clicking on your emails.

And when you talk to an individual person like what pages did that person see, what products did they purchase what things have they done how can you engage them to sell.

Kartra simplifies that entire process by giving you a really advanced CRM system.

Kartra CRM

You get this beautiful overview of:

  • How many dollars they’ve spent with you how
  • What’s their score (you can give them points)
  • Where are they at in their journey
  • Which videos they’ve watched
  • Which products they’ve purchased
  • How they went through your funnel

Every help desk ticket, every question they’ve ever asked you, it’ll all be organized nicely into a single log as well as any of their profile information and social profiles you need to follow up with them.

kartra analytics

So if you’re selling high ticket and you want to have the understanding of a CRM of every little bit that somebody’s gone through your journey this gives you incredibly powerful context.

And obviously, the Kartra CRM system is integrated with a very powerful Kartra Email marketing tool.

Sales Funnel Builder Comparison

GoHighLevel and Kartra come with easy-to-use page builders to create sales funnels and websites.

Let’s take a look at which one offers a better solution.

GoHighLevel Sales Funnel Builder

GoHighLevel features drag and drop page builder. With this tool, it is pretty easy to build your sales funnels as well as a website.

The great thing about this page builder is that you can separate the components section by section.

It comes with lots of different templates nearly for every industry.

gohighlevel templates

And the most outstanding aspect of the GoHighLevel sales funnel builder is that it simplifies the built-in forms, live chat as well as imports sales funnels and booking calendars.

You can easily important sales funnel directly from ClickFunnels to the GoHighLevel without difficulties.

GoHigHighLevel page builder is even comparable with dedicated sales funnel builders like ClickFunnels as I explain in this GoHighLevel vs ClickFunnels comparison.

Kartra Sales Funnel Builder

Kartra is not lacking in this aspect. The platform also features a funnel as well as a campaign builder.

This makes a lot of things easy for you such as design as well as launch an automated sales funnel.

They also offer tons of different templates for every possible scenario.

Kartra Page Builder

Kartra page builder also is a drag and drop but it’s not so easy to use compared to GoHighLevel.

Furthermore, it makes for pages interconnection and that makes the pages flow. Besides the software provides done for you funnels as well as campaigns that you can use for your online business.

Obviously, Kartra allows you to connect your sales funnels with email marketing as well as the automation system.

Kartra vs GoHighLevel: Membership Area

Which of the two platforms is the best for membership sites?

Both platforms make it possible for you to create a membership area and online course that can be useful to your clients as well as your agency.

GoHighLevel Membership

GoHighLevel is like ClickFunnels, ActiveCampaign, and Kajabi combined.

So if you’re not necessarily a marketing agency owner but you sell courses or you’re a coaching consultant you can actually upload all of your course content, create the sales funnels to sell that course content right inside of your GoHighLevel account as well.

From here you can see how many options you had last 30 days, how many members you have going through your courses total, sales, and the checkouts.

GoHighLevel membership

Some of the course teaching features include video hosting which is unlimited as well as products.

You can build one and sell or offer them free for your members.

With this tool, it becomes easy to train your clients and ensure that they have a great community experience.

The tools are available in an integrated form and you do not need to buy them one after the other.

Kartra Membership

Kartra comes with full membership features that you can use to create online courses.

kartra online course

Kartra membership is easy and simple to use and it is a question of dragging and dropping the features and within a short time, you created that membership area.

This makes it easy to craft different teaching features such as videos, text as well as video. Kartra membership is integrated with it another powerful feature called Kartra Video.

When it comes to creating online courses, Kartra is comparable to Teachable which is a dedicated course-building platform.

Kartra vs GoHighLevel: Pricing

Kartra Pricing

First of all, Kartra has 30 days trial at the cost of $1.

After the trial, Kartra has put in place 4 pricing levels and these levels come with different features.

Kartra Pricing

The platforms make it possible to renew your subscription plans at different price levels:

  • Kartra Starter – $99/month
  • Kartra Silver – $199/month
  • Kartra Gold – $299/month
  • Kartra Platinum – $499/month

If you form the habit of paying your subscription yearly, then you can get a $25 discount.

Moreover, you have the option of canceling your subscription if you are no longer happy with the performance within the next 30 days.

GoHighLevel Pricing

Compared with GoHighLevel you can spot the differences between the two. They offer 4 different plans, which include:

  • Starter plan – $97/month
  • Unlimited plan – $297/month
  • Agency Pro plan – $497 monthly 
gohighlevel pricing

GoHighLevel also makes available a 14-day free trial without any payment option.

So for as low as $97 per month, you get one account to manage your agency, and then it gives you one other account to manage one of your agency clients.

And if you have more than just one client, which most of you probably do, then you can upgrade to the $297 per month account, and that gives you unlimited clients.

So it doesn’t matter how many clients you have. You can manage all of those clients for just $297 a month.

Keep in mind you can also white-label your agency for just $497 a month.

GoHighLevel Agency Features

Let’s take a look at some of the GoHighLevel features for marketing agencies.

GoHighLevel Conversations

Inside GoHighLevel Conversations, you can create automated email, and text message follow-up campaigns, and it also automatically do phone calls.

GoHighLevel conversations

That means you can reach out to that person, see if they’re available, and then it’ll connect to you with them.

You’re also going to be able to see inbound phone calls in that section, and it’s a really great way to consolidate what your leads or prospects are saying to you.

This is also ideal to be able to dig in and say what are the most frequently asked questions that my leads or prospects need to know.

And then also they have voicemail drops and Facebook messenger follow-up.

So you can follow via:

  • Text email
  • Phone calls
  • Voicemail drops

As well as Facebook Messenger.

Kartra doesn’t offer so many options when it comes to following up with your clients.

GoHighLevel Reporting

The reporting feature allows you to connect your Google ads account and Facebook ads account of your specific client.

GoHighLevel reporting

You can see the average cost per click, the cost impressions, everything that a client would potentially want to see for their account.

So reporting is also one of the features that Kartra is lacking.

GoHighLevel Reputation Management

GoHighLevel Reputation Management enables you to connect with Google and Facebook and automate and manage all of your client’s reviews.

You can simply go through and get more 5-star reviews on Google as well as Facebook so you can rank higher in different search engines like Yelp.

GoHighLevel White Label

One of the main advantages of GoHighlevel over Kartra is that you can actually white-label the entire platform.

So instead of the GoHighLevel logo, you can throw on your own logo, put in your own domain and connect your own Stripe account, and that way you can simply leverage their software platform for your own business for just $497 a month with the GoHighLevel Agency Pro Plan

GoHighLevel Chat

One other cool feature GoHighLevel has is a chat widget so you have probably seen this on pretty much any website out there.

GoHighLevel chat

And so when somebody actually clicks on this and types a message in, it’s going to text to that person where they can follow up in the conversations tab, or if they’re out and about they can actually text back and forth with that person.

And that’s on their website right from their mobile phone.

So that’s just another way to help your clients generate more leads and grow their business.

GoHighLevel Opportunities Pipeline

Opportunities pipeline is something that you’re going to be able to see all of your leads all of your sales, all of the different people that are in these different stages based on your specific sales process.

GoHighLevel Opportunities

You can very easily click on them to see their additional details, you can call them, you can see their text messages or email responses and you can also mark them as one lost or abandoned.

Kartra Agency Tools

Now, let me show you where Kartra stands out and what it has to offer to marketing agencies.

Kartra Agency

Kartra Agency allows you to manage your client’s accounts through a single dashboard so all of your clients are in one place.

kartra agency

You’ll view information such as:

  • Revenue generated
  • Sales and rebills
  • Number of website vistors
  • New leads

And all without logging in and out of each individual account.

And this is especially good if you are a consultant, marketing agency, or if you help other clients with their marketing.

With Kartra Agency, you can link other clients that you have who are also using Kartra, you can link it to your Kartra account.

So instead of having to have different logins for every single client, you can just go to your Kartra agency account and you can log into all of your clients.

You can see how their campaigns are performing, you can get a snapshot of their results, and you can very easily manage all of your clients from within your one Kartra account.

kartra agency analytics

This makes everything as easy as possible for your clients.

So not only do you give clients ready-made Kartra campaigns because that’s actually another feature that you’ll learn more about in a second.

You can give them a campaign that you’ve created and let them install it in their Kartra account, and that saves them so much time.

They don’t have to set up the landing pages, the emails, the forms, or anything else from scratch.

You can give them a ready-made template for everything, and then they just have to edit it for their own business.

Kartra Done For You Campaigns

One of the greatest benefits of Kartra is that beyond just providing you with the tools on how to do things it also puts it all together for you in these beautifully designed high-converting templates.

So it’s not enough that you have landing pages, email marketing automation, CRM, and video hosting

Of course, it’s great to have all of these tools but how do you actually put it together in a cohesive campaign, and putting that even aside how do you even integrate it all together?

Well, it handles both of these problems by providing Kartra Done For You Campaigns.

kartra campaigns

Based on your specific use case and what you’re looking to do, there’s going to be a campaign that’s built for you and your clients as well.

And as mentioned earlier you can give access to these campaigns for your clients inside Kartra Agency.

And each of these campaigns will have a bit of a brief that breaks down who the campaign is for, how it works, and what are the elements.

Kartra Products

And the next feature that I really like is products.

And a lot of you might be thinking that products are only if you have some sort of e-commerce business, but that’s not actually true.

Kartra products

Whether you have an e-commerce business or service-based business like coaching, you can still set up different products and you can send a link over to potential clients that you speak to on the phone to get them to sign up to your services using Kartra products.

So, you can have different packages that you send people links to, and they can just pay for that using their credit or debit card with Kartra.

And even if you have recurring payments or something like that, you can also do that really easily.

Who is GoHighLevel For?

GoHighLevel is meant for digital marketing experts. From the numerous tools as well as functionality, it is easy to run your marketing campaign.

It is also one of the best options for marketing agencies for all of the reasons mentioned earlier.

You do not need to use individual tools from different sources rather all these are combined and available in one place.

Who is Kartra For?

Kartra is for solo entrepreneurs, course creators as well as coaches, and service-based business owners. It is an integrated all-inclusive marketing tool, one can use with ease. This reduces the problem of clutter as you do not need to acquire individual tools for your business.

It is a perfect alternative to email marketing systems, CRMs, membership sites, and so on. You do not need to buy these individual tools and it saves you plenty of money for your marketing campaigns. Besides, it comes with done for you marketing campaigns.

Kartra vs GoHighLevel: What is a Better Digital Marketing Platform For You?

So this is my in depth Kartra vs GoHighLevel comparison.

So which of the two platforms is better than the other?

With both platforms, you can run an automated email marketing campaign, build sales funnels as well as manage your marketing campaigns. It is not easy to tell which one is better because these two tools can solve the same problem.

Also, both platforms have very advanced CRM systems so you can rely on any of them to manage your marketing campaigns.

When it comes to functionality, the two platforms have things in common.

While the two platforms can help you with your marketing campaigns, when it comes to ease of use, Kartra certainly has an edge.

But in terms of digital marketing functionalities like reporting, white labeling, and reputation management, GoHighLevel is more advanced.

Kartra and GoHighLevel have free trials so why not try them both and see what works better for your individual needs?

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