Today, we will talk about what to include in your SMMA website, what to include in it, the best way to create it, templates, and all of that.
If you’ve never built a website before, it can seem totally overwhelming to have to make this web property to host your entire brand online.
The reality is, though, it can be incredibly straightforward, and you can set it up in almost no time at all. Even if you have no prior experience and no clients to speak of, you still have a lot that you can talk about and many ways to build credibility with your SMMA website.
So, let’s get into it.
Table of Contents
Starting with the Basics: Domain and Web Platform
Now let’s talk about what you need in order to build your SMMA website.
Selecting the Right Domain Name
The first thing that you’re going to need is your domain. I’m going to assume that you already have a name for your SMMA business, but if you don’t, this will be the name dot com domain or web property that you point people to visit your website online.
Think agencyname.com, agencyname.co.uk, wherever. It can be anything you want, but we always recommend starting with dot com just because that’s going to be what most people go and type into the web browser.
Logo
The next thing you need is a logo or brand. For your agency, authenticity is key, and a professional logo is an essential part of that.
Canva is a great place where you can actually create logos for free, but typically, free logos lack quality.
I recommend investing in a well-designed logo. You can visit websites like Fiverr.com, where you can order a logo for around $10 – though prices may vary.
You might think a logo isn’t a big deal and consider putting it off, but changing your logo later can have significant implications. It’s best to get it right from the start, especially when it’s so affordable.
Remember, your logo is critical. It will appear on your business cards, handouts, and represent your company everywhere. It’s the most important branding element.
Business Email
Finally, while you’re creating this, you will want to create an email for your business as well. This will not correspond with everyone, and many site builders these days will prompt you to create a Google Workspace address when you start designing your website.
So it’s super easy. You can do it all in one go and you’re ready to rock.
Otherwise, you can go to Google Workspace and it’ll take you through the steps to set it up and map it to the domain that you purchased.
Choosing an SMMA Website Builder
The next thing you will need is a web builder or platform. I guess that most of us aren’t developers who will be coding their websites, but if you are, good for you. So you’ll probably want to set up for a website builder.
There are a ton of different web platforms available today and a lot of drag and drop website editors, but some of my favorites to recommend are:
Squarespace is going to be the most professional. They’ve got some of the best-looking design templates out there. They’ve got a lot of different formulas that you can use depending on your style.
It’s a mid-tier price. It’s not the cheapest, it’s not the most expensive. It doesn’t have the best templates. It doesn’t have the worst templates. So it’s a solid middle-of-the-road.
A couple of other great platforms are going to be ClickFunnels 2.0 and GoHighLevel (30 day trial). You probably have heard about these. I personally use GoHighLevel myself, and I definitely recommend them.
GoHighLevel website builder is easy to use, and they have tons of templates for literally every industry, including marketing agencies.
Either of these options will work.
However, if you’re trying to get your agency started for the cheapest dollar amount, they can be overkill when you’re first getting started. If you’re going to be doing general social media management or simple social media services, you might not need to build funnels for your clients right away, even though I recommend that service model.
Clickfunnels and HighLevel are the top SMMA tools you probably have heard about if you’ve been in the agency space for a while.
While they are incredibly powerful, robust, they are by far the most expensive. So if you’re first getting started, they can be a high cost. When you could build your own website, get some agency money in the door, and then use that to reinvest in something like this.
If I had it to do over again, I probably would do the exact same thing that I did, would just start with a cheaper site builder, close a couple of clients, and then reinvest that in ClickFunnels and HighLevel,.
SMMA Website Key Elements
Now we’re going to cover what you should include in your SMMA website
Headline
The first thing that you’re going to want is your SMMA website is a headline. Some call this your hero text. It looks like this.
When we were first getting started, we were working with a lot of small businesses, so our headline was, We help small businesses grow. And that really resonated with small business owners. They saw that at the top, they said, These guys understand us, and they were more inclined to give us their business.
The headline can be anything that you want. However, we do recommend obviously customizing this to talk about your specific niche or the industry that you’re working in. If you’re keeping your agency general, but doesn’t necessarily need to be a specific niche, like in our case, it was general small businesses, but you want to be talking directly to the type of people that you’re reaching out to in the text that you use here.
About Us Page
The next thing you will want is something that talks about your agency where you talk about your expertise.
So, I would go ahead and talk about your specific experience and your specific agency.
Services Page
Another key piece that you’re going to want is your services page.
If you’re looking for more information on what services to provide, I have a guide on best SMMA services where I cover what agency services I recommend that you provide with your SMMA.
Contact Page
Something you will want to definitely have is a way for businesses to contact you. In the case of this funnel, I created what’s called a calendar booking link.
When you click the button, it pulls up a calendar on which your prospects can go ahead and just book an appointment outright.
They can select a time, pick what works for them, and then go ahead and confirm that booking.
Call to Action
Finally, the last thing you will want to include is a call to action. In the case of this website, it’s this button, “Let’s Talk,” that opens the pop-up and tells them that it’s time to book a call.
Totally optional, but you can also include a contact form as well, where they can fill out their name, email their company name, and whatever notes they have or why they’re inquiring.
But we found that it actually increases conversion a little bit if we just give them the calendar link right there, and they can shortcut the whole email exchange of trying to figure out a time.
Again, totally up to you and how you want to do things with your business. So that’s all that you need to include in your website to get started, be off to the races, and start chasing down clients.
The Importance of a Website in SMMA
Does my agency need a website? I see this asked all the time. And the reality is that as easy as it is to create websites these days, there’s really no reason why your agency shouldn’t have a website. There are site builders that range from $5 per month up to $300 per month, all of which can do the purposes of getting your agency launched and off the ground.
Website as a Professional Front for SMMA
The biggest thing that you’re going to gain from your SMMA website, first of all, is going to be confidence.
When you interact with business owners, whether online, through email, or in person, they will likely research your agency. They won’t simply take your word for it; they’ll look for evidence of your legitimacy. This is where your website plays a crucial role. It acts as a digital business card, providing proof of your existence and professionalism.
You’re going to have confidence in the fact that you have a real brand, that you have a place where your agency lives online and where you can send people when you’re out networking, when you’re reading them in person when you might be calling them on the phone, especially if you’re doing any cold email outreach or DM outreach of any kind. One of the first places that they’re going to go is your website.
Lead Generation
This is also a place where you can send people once you start spending money on ads, and they can actually fill out the form and book appointments outright with your agency without you ever even having to talk to them.
Your website can help you get SMMA your clients. In fact, this is how we get most of our clients today. A lot of our clients are actually inbound. We don’t do a lot of anymore just because we built such a name for ourselves and our niche.
People are giving each other our name all the time and there is booking directly through a calendar link on our website. It eliminates a lot of friction and I’m glad that we have it set up that way.
Why a Facebook Page Isn’t Enough
One question I see fairly frequently is can I just use my agency Facebook page? I definitely wouldn’t recommend it. Facebook is always changing the layout and everything, and it’s tough for people to find information.
Additionally, it’s just not the same as a regular website. This is something you can build in a couple of hours at the most, including designing your own logo, and I definitely recommend going that route and just calling it done.
