7 Best AI White Label Software Tools in 2023 (Categories)

AI white-label software refers to software solutions that are developed by one party and can be rebranded and resold by another party as their own.

In this article, we’ll look at different SaaS tools that leverage artificial intelligence technologies to provide various functionalities and services.

So whether you’re looking to elevate your sales and marketing game, streamline customer service, build your own AI tools, create high-converting ad creatives, or boost your SEO efforts, there’s an AI white-label software out there that’s perfect for you.

AI white label software
Table of Contents

Best White Label AI Software Tools

Here are our top picks for the best white label AI software tools:

  1. GoHighLevel – Best AI sales and marketing automation tool
  2. Stammer.ai – Best AI chatbot for marketing agencies
  3. CustomGPT– Best for customer service ChatGPT chatbots
  4. Formwise – Best for no-code AI tool building
  5. AdCreativeBest for ad creative generation
  6. Softr – Best for building client portals and internal tools
  7. SE Ranking– Best for SEO and content marketing services


1. GoHighLevel


For digital agencies and consultants looking to elevate their sales and marketing game, GoHighLevel offers an incredibly powerful white-label solution.

GoHighLevel combines sales and marketing automation into one platform, making it easier for businesses to optimize sales processes by automating tasks directly inside the software.

It offers features to capture leads using landing pages, surveys, forms, calendars, and even an inbound phone system. 

The chatbot feature helps capture leads and automate appointment booking across communication channels. GoHighLevel’s AI abilities allow it to identify negative tones in chats and recognize keywords to generate fitting responses.

Once leads are captured, GoHighLevel uses machine learning and AI marketing tools to automate lead nurturing and enable 2-way communication with customers.

The platform provides tools to nurture leads through voicemail, forced calls, SMS, email, and Facebook Messenger.

GoHighLevel pipelines automatically guide leads through stages, giving a view of the entire sales process. 

The end goal is to close leads, and for that GoHighLevel offers tools for payment collection and analytics tracking.

It also handles calendar management by updating bookings, checking for conflicts, and sending appointment reminders via email or text.

Another standout feature is Conversation AI, a tool that uses OpenAI models to understand and respond to user questions conversationally.

GoHighLevel AI booking system

Conversation AI streamlines customer conversations, making appointment booking way more efficient. It can guide customers through a chat flow, qualify them, and even book appointments without human input.

The AI can also be trained using website URLs to optimize responses based on content it learns.

Another cool update is integrating AI into workflows, allowing generating responses based on custom prompts for dynamic email and SMS replies.

HoHighLevel AI Workflow Automation

The AI can gauge message intent as positive or negative and respond accordingly. It can even translate messages into any language. Agencies can set a “temperature” value that determines how random or focused the AI output is.

Unlike most marketing automation platforms with limited or no white-label support, GoHighLevel enables agencies to fully brand and customize the platform as their own software service.

This means you can go beyond just slapping on a logo – you can transform GoHighLevel into a subscription software product that your agency owns and profits from.

And here’s the best part – agencies get unlimited sub-accounts, users, and contacts. That means more getting nickel-and-dimed as you scale. 

If running your own white-label digital marketing software sounds appealing, GoHighLevel offers our readers an extended free trial.

GoHighLevel Pricing

  • Starter plan: $97 per month
  • Unlimited plan: $297 per month
  • White Label: $497 per month

▶ Start GoHighLevel extended 30 day trial

2. Stammer.ai


Stammer’s got everything agencies need to level up their game with white label AI chatbot solutions. 

First up, their white-labeled dashboard is a total game changer. It lets agencies offer custom custom AI chatbots to clients without any of the techy complexity. Just slap your own logo and branding on it and voilà – instant proprietary platform.

Stammer’s AI agents can be tailored for various purposes, including:

  • Customer Service AI: Deliver top-notch customer support, reducing overhead and stress.
  • Lead Generation AI: Design captivating experiences to attract and convert potential leads.
  • Internal AI Tools: Equip your team with instant, precise information.

And with over 6,000 integrations, this AI fits right in with all your other tools and apps. So smooth.

The revenue potential is also a big win. Agencies can set their own pricing and score recurring fees with AI subscription products. 

Stamme.ai subscription settings

But it’s not just about money – Stammer’s AI delivers real results by automating bookings, providing quotes, and really driving outcomes. This AI means business.

When you get down to it, Stammer brings all the AI agency tools together in one place. From creating advanced AI agents to communicating value and capitalizing on the tech, they’ve got you covered from start to finish.

Stammer.ai Pricing

  • Standard Plan: $197/month
  • Professional Plan: $497/month
  • Agency Plan: $997/month

▶ Start Stammer free trial

3. CustomGPT


CustomGPT offers a game-changing AI white label solution for any business looking to leverage the power of ChatGPT chatbot. This platform allows creating customized AI chatbots using your own proprietary data and content.

The major benefit here is streamlining customer service and workflows with a bot that provides accurate, tailored responses – not generic ones. This maintains brand integrity by answering questions with your real data, never making up facts. And it’s all hosted on a secure, enterprise-grade platform built for scale.

Setup takes just minutes too. Easily integrate website content, upload files across formats, and let the advanced ChatGPT-4 engine do the rest. Once live, deploy your bot via live chat, API integrations, website embeds – whatever works best.

CustomGPT offers plans for needs of any size. Start with 3 custom chatbots and scale up to more advanced features like unlimited chatbots, content volume, and queries. For truly custom needs, their Enterprise plan delivers dedicated options.

And speaking of its white-label capabilities, CustomGPT enables white labeling chatbots for your clients. Build a customized bot powered by their data and brand it as their own private solution. This creates new recurring revenue streams while delivering immense value.

And with a full API, developers can programmatically manage chatbots and merge them into in-house workflows and systems. The possibilities are truly endless!

Really, if you’re ready to elevate customer and employee experiences with tailored AI, CustomGPT is an absolute game changer. Maintain brand integrity while unlocking the power of ChatGPT for your unique needs.

CustomGPT Pricing

  • Basic: $49/mo
  • Standard: $99/mo
  • Premium: $499/mo
  • Enterprise: Custom pricing

▶ Try CustomGPT

4. Formwise


If you’re an entrepreneur or business looking to build their own customized AI tools, Formwise provides an incredibly powerful AI white-label software solution requiring zero coding knowledge.

The platform seamlessly integrates the capabilities of ChatGPT, allowing you to transform conversations and prompts into monetizable, brandable tools.

For example, you can build an AI generative suite that writes copy, scripts, emails, and more in your unique brand voice – no development needed!

One amazing feature is the ability to create consolidated, embeddable toolsets bringing all your AI tools together in one hub.

You get a portable response portfolio to deliver to end users or embed anywhere with just a snippet of code. Customize the appearance, branding, titles – make it your own.

Formwise also enables prompt chaining to automate workflows. You can chain together your favorite ChatGPT prompts, with responses flowing into the next prompt and building on one another. This creates a streamlined workflow that can power internal processes or client offerings.

Plans range from entry-level to robust offerings for all needs and budgets. Upgrade to Pro or Agency to unlock unlimited responses, webhook and API integrations, access to GPT-3.5 and GPT-4, and more powerful features.

The bottom line – Formwise allows anyone to leverage the power of AI like ChatGPT with no technical skills needed.

If you’re ready to build custom AI tools that elevate your business and wow your audience, Formwise makes it happen. The possibilities are endless.

Formwise Pricing

  • Creator: $29/month
  • Pro: $99/month
  • Agency: $199/month

▶ Try Formwise

5. AdCreative.ai


AdCreative is another one of the best AI tools for marketing agencies that offers an insanely powerful AI solution for creating high-converting ad creatives in minutes.

AdCreative enables generating hundreds of optimized banners and ad variations for clients lightning fast. We’re talking slashing design tasks and costs up to 90% so you can focus on growth and strategy.

The platform pumps out unlimited creatives so you can overwhelm clients with options and blind them with your agency’s speed and efficiency.

But it gets even better – AdCreative allows full custom branding and whitelabeling. Make it your own with custom URL, design, and more.

adcreative.ai brand setup

Heck, even resell it as your secret creative weapon and offer AdCreative-generated packages.

Here’s another standout feature – AdCreative essentially turns your team into ace copywriters. It provides proven high-converting ad text styles that you can swipe and deploy in seconds.

We’re talking listicle formats, pain-agitate-solution formulas, and other proven frameworks to wow clients.

And AdCreative does more than just generate creatives. It also tracks performance and serves up data-driven insights so you know what’s working best. Impress clients by making data-informed optimizations.

With plans suited for agencies of every size, there’s really no reason not to level up your creative firepower with AdCreative.

AdCreative.ai Pricing

AdCreative.ai has 6 pricing plans, ranging from $29 to $999 per month, with a free trial available

▶ Try AdCreative.ai for free

6. Softr


Softr is a no code tool that lets you build internal tools, client portals and workflow automations.

The new Softr’s new AI App Generator is a total game-changer for creating custom business apps without coding. As someone who’s built my fair share of apps, let me tell you – this tool makes the process so much smoother.

Instead of starting from scratch, just give the generator a simple prompt explaining what you need, and it crafts an entire app just for you. I’m talking specially designed interfaces, data integrations, business logic – the whole shebang.

The best part is how it gives your app some personality. You know when something just feels uniquely yours? That’s what the AI-generated designs, themes and copy bring. Trust me, this ain’t your typical robot-generated content.

The apps even come pre-loaded with advanced features like user roles, databases, CRUD actions. It’s like having a team of expert developers at your fingertips.

Whether you need client portals, internal tools like CRM, inventory or membership management – this thing’s got you covered.

Softr has always been my go-to for no-code app building. But the AI App Generator just takes it to a whole new level. It’s faster, smarter and makes sure your apps look and function exactly the way you imagined.

As someone neck-deep in the world of business apps, I gotta say – the future is here. Softr is staying ahead of the game with this one.

Softr Pricing

  • Free: $0/month
  • Basic: $49/month
  • Professional: $139/month
  • Business: $269/month
  • Enterprise: custom pricing

▶ Try Softr for free

7. SE Ranking

SE Ranking

SE Ranking equips agencies with a full suite of powerful SEO tools like keyword research, rank tracking, competitor analysis, website auditing, and backlink analysis. This enables running high-impact campaigns to boost client visibility and traffic.

The software also provides helpful agency-specific features like customizable SEO reporting for clients. This allows closely monitoring and optimizing the results of campaigns to deliver outstanding outcomes.

One area where SE Ranking really stands out is its AI-powered content creation and optimization module. This makes light work of streamlining the entire content process from ideation to execution.

The module contains two killer features – the content idea finder and the content editor.

The idea finder analyzes your keyword and groups related terms complete with essential SEO data. This allows you to compare difficulty, search volume and more before exporting ideas to the editor in one click.

The editor empowers creating SEO briefs, crafting optimized text, and evaluating content quality.

SE Ranking’s proprietary AI studies top-ranking competitor content then provides examples along with metrics like domain/page trust scores and backlinks.

You can also collaborate with as many people as needed on an article right in the editor.

But here’s the best part – with just one click, the AI will generate an optimized draft article within minutes. This seriously speeds up content creation for writers and SEO experts alike.

And here’s where it gets fun – SE Ranking enables fully white labeling the platform as your own branded SEO software. That includes applying your agency’s domain, logo, and design so you can deliver beautifully tailored reports and proposals.

When you put it all together, SE Ranking offers one of the most robust SEO and content marketing suites available today. The tools provide the fuel for SEO success. At the same time, white labeling options make it easy to showcase your expertise.

If you’re ready to elevate your agency’s SEO game, SE Ranking has everything you need to excel.

SE Ranking Pricing

  • Essential: $39/month
  • Pro: $89/month
  • Business: $189/month

▶ Try SE Ranking

Choosing The Right White Label AI Software

So these are the best white label AI software tools available on the market. Of course, the right tool depends on your specific aims.

Building a custom AI assistant? CustomGPT is a top contender. Need a secret creative weapon? AdCreative has you covered. There are specialized white label SaaS solutions for nearly any focus area now.

The key is identifying the capabilities that best align with your agency offerings and expertise. AI white labeling opens up so many possibilities to provide high-value services to clients.

And branding these solutions as your own further solidifies your authority and uniqueness.

So don’t settle for a one-size-fits-all approach. With customizable AI, you can tailor everything from chatbots to marketing automation to your agency’s strengths and clients’ needs.

The future of white label AI is here and it’s brighter than ever.

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