12 Best Customer Intelligence Platforms [2023]

1. HubSpot Service Hub

HubSpot Service Hub is an AI customer service software that helps businesses automate processes and improve customer service quality.

HubSpot Service Hub offers comprehensive customer intelligence platform that stands out for its ability to provide a 360-degree view of your customers.

The platform is designed for businesses that want to understand their customers on a personal level so they can deliver a frictionless customer experience.

So basically, with HubSpot Service Hub, businesses can identify their best-fit customers and target them effectively. It also enables one-to-one communication with prospects and customers, providing personalized content based on their preferences and behaviors so that businesses predict customer actions, improve customer experience and increase loyalty.

HubSpot Service Hub integrates seamlessly with your CRM records, deal and email timelines, conversations inbox, and even workflows for ticket routing. This integration provides a wealth of data about your customers, including their:

• Likes and dislikes
• Geographic location
• Demographic information
• Challenges and needs
• Purchase history
• Customer interactions
  
  

Moreover, the platform allows businesses to gather customer data via built-in surveys, providing real feedback and information directly from the customers. This feature is particularly useful for understanding the effectiveness of your customer intelligence strategy and making necessary adjustments.

In summary, HubSpot Service Hub is our top choice for the best customer intelligence due to its ability to provide a comprehensive view of customers, coupled with its robust data collection and analysis capabilities.

HubSpot Service Hub Features

• Offers a comprehensive understanding of customers by providing a 360-degree view.
• Facilitates effective targeting by identifying the most suitable customers for businesses.
• Enhances customer interaction with personalized communication and content tailored to customer preferences and behaviors.
• Seamlessly integrates with various data sources such as CRM records, deal and email timelines, conversations inbox, and ticket routing workflows.
• Collects a wide range of customer data including preferences, geographic location, demographic details, needs, purchase history, and interaction history.
• Employs surveys to capture direct customer feedback, providing valuable insights.
• Enables businesses to anticipate customer behavior, enhance the customer experience, and boost customer loyalty.
• Assists businesses in evaluating the effectiveness of their customer intelligence strategy and making necessary modifications.
  
  

2. Intercom

Analyzing customer data can help a business in so many ways, and with the Intercom intelligence platform, you can integrate the data from your customers into your whole tech stack.

It provides a complete visual representation of data of every customer, including location, business type, spending, etc., about every customer to make the support team more efficient.

Thus, every employee of your team is aware of your customer’s recent behavior and requirements. Data allows employees to provide a much more personalized customer experience according to their recent activity, whether it is about sending some marketing information or resolving any queries.

Thus, you can route important customers for urgent support while the others can be routed for regular support. In this way, your team will be more efficient with customers.

In addition to being one of the best customer intelligence platforms, Intercom empowers businesses with a chatbot, live chat, and digital adoption platform.

Intercom Features

• Intercom works on different data types, including conversational, behavioral, custom, and company data.
• It allows your team to prioritize different customers depending on their data.
• Data-driven decision-making with the help of Intercom brings up growth opportunities.
  
  

3. Signal.co

When integrated with your business software, this CIT platform will collect strategic data at a different rate of 50 milliseconds between every collection.

Thus, it processes around 50 billion signals daily, providing real-time data collection and analysis without wasting time or resources. It maintains a brand identity graph dynamically to leverage the data it collects.

Thus, it provides more insights into the profile of every customer, allowing employees to enhance engagement. Signal synchronizes all the internal and external analytical tools and data to continuously recognize customers. The identity graph keeps track of every customer through a live profile even if the customer switches devices and channels.

Signal.co Features

• Real-time data collection with unified profiles for every customer opens up new opportunities for better brand engagement with a customer.
• Signal.co allows creating rules according to customer actions to collect data that helps provide a personalized experience with automatic audience segmentation.
• Flexible and customizable tax management through a business’ tech stack enables the team to better view each customer with the identity graph.
  
  

4. Peak.ai

Peak.ai customer intelligence tool is backed with artificial intelligence that collects and combines all the data from all sources.

It starts with unifying your data and technology for a cleaner understanding of the customer base. Once unified and analyzed with the help of AI, the data is used for multiple things to achieve specific results, helping a company make better commercial decisions.

A company gets the opportunity to get better ROI for its marketing investment with higher customer acquisition power. Its decision intelligence feature allows a company to set support, services, and strategy according to intelligence software.

The AI capabilities and data analysis here can predict what a customer needs. When a support member has all that information, they can provide a better support experience with a touch of personalization. 

Peak.ai Features

• Its implementation is done with AWS, and everything from the start to the end can be done within 21 days
• Artificial intelligence helps in creating an effective supply chain with reduced operational costs
• Through forecasting, a business can maximize profit by optimizing the supply and demand cycle.

5. Oracle

With Oracle’s customer intelligence software, it becomes possible to convert anonymous users into your customers by offering a better experience. It allows your company to increase the customer-engagement by providing a personalized experience, especially to anonymous customers who do not provide a lot of their data.

Additionally, Oracle enables your company to better audience marketing in this digital world. It results in a better return on investment for the paid marketing campaigns of your company. Your company already has all the data required to provide a good experience to some customers. With Oracle, you can use that data to treat every customer as a unique individual for your business.

Oracle Features

• The CIT from Oracle brings real-time personalization that can personalize things for a customer in real-time according to their data.
• A unified customer profile ensures to keep all the details of a customer in one place to make things easier for your commerce, sales, and marketing teams.
• Customer Analytics, with all detailed reports presented in a graphical form, makes it easy for the team to see if there is any room for improvement.
  
  

6. Voxco

The customer intelligence platform from Voxco solves the issue of making your products and services feel unique with custom attributes and a personalized profile experience.

It interacts with the customer base and monitors their behavior and requirements. With a combination of quantities and qualitative analysis, a better customer experience can be designed to enhance the company’s relationship.

For humans, it is impossible to analyze and process data from multiple sources that the CIP platform from Voxco does. It achieves these results using ML and AI by automating all of the back-office works. Additionally, creating an omnichannel experience helps a company set things up in a personalized manner according to their requirements.

The segmentation feature of Voxco helps a company reach out to the right target audience whenever needed.

Voxco Features

• Solves the challenge of making products and services feel unique through custom attributes and a personalized profile experience.
• Interacts with the customer base, monitoring their behavior and requirements to design a better customer experience and enhance the company’s relationship.
• Analyzes and processes data from multiple sources, a task impossible for humans, using Machine Learning and AI to automate back-office work.
• Creates an omnichannel experience, allowing a company to set things up in a personalized manner according to their requirements.
  
  

7. Funnel

Funnel collects your data and makes it ready for analysis by presenting it in an organized form with high accuracy and up-to-date data all the time.

Whether your data is being sent to a sheet, a dashboard, or some data warehouse, Funnel will always provide highly accurate analytics.

It integrates with more than 500 marketing platforms to get all the data you need in an instant, and with no-code segmentation, your data can be business ready within an instant.

You can segment data based on needs like metrics and custom groupings with the help of the point-and-click toolbox at Funnel. Funnel brings flexibility and provides your data wherever you want to be exported, all in a safe way.

Funnel keeps up to 2 years of your data secure while you can integrate with any tools you want, so there are no data silos left. Apart from collecting data, it harmonizes and cleans it before using any analysis tools for fill granularity, high accuracy, and flexibility.

Funnel Features

• Collects and organizes data for analysis, ensuring high accuracy and up-to-date information at all times.
• Provides highly accurate analytics, regardless of whether data is sent to a sheet, dashboard, or data warehouse.
• Integrates with over 500 marketing platforms for instant access to all necessary data.
• Offers no-code segmentation, making your data business-ready instantly.
• Allows data segmentation based on needs like metrics and custom groupings using the point-and-click toolbox.
• Provides flexibility in exporting data to desired locations securely.
• Stores up to 2 years of data securely and integrates with any tools to prevent data silos.
• Harmonizes and cleans data before using any analysis tools, ensuring full granularity, high accuracy, and flexibility.
  
  

8. SAS Customer Intelligence

SAS Customer Intelligence brings adaptive planning opportunities through a real-time decision engine that helps redesign your customer experiences with moments-based data. It helps streamline marketing planning activities through automation and accelerating personalized customer journeys, so you get boosted response rates.

The platform provides Advanced AI and Machine Learning tools to drive insights and deliver broader brand experiences to every customer. With SAS Customer Intelligence, you can track and synchronize real-time customer behavior on different devices with digital interaction and touchpoints to get unparallel access to customer data(interactions, insights, analytics, and decisions), allowing you to offer personalization.

With SAS Customer Intelligence, you can detect real-time digital events with advanced analytics and act upon them on the spot. It focuses on agile and adaptive planning on different levels for mixed market modeling and data unification to get cost-effectiveness and make agile market decisions.

Moreover, SAS is a leading platform in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs.

SAS Customer Intelligence Features

• Offers adaptive planning opportunities through a real-time decision engine, enabling the redesign of customer experiences based on moment-based data.
• Streamlines marketing planning activities through automation, accelerating personalized customer journeys and boosting response rates.
• Employs advanced AI and Machine Learning tools to drive insights and deliver broader brand experiences to every customer.
• Tracks and synchronizes real-time customer behavior across different devices, capturing digital interactions and touchpoints for unparalleled access to customer data.
• Enables real-time detection of digital events with advanced analytics, allowing immediate action.
• Focuses on agile and adaptive planning at various levels for mixed market modeling and data unification, promoting cost-effectiveness and agile market decisions.
  
  

9. Terminus

Terminus CDP starts with the identification of data problems in your DRM. The B2B CRM is usually inefficient, and Terminus covers data gaps to ensure the effectiveness and efficiency of all marketing campaigns.

It eliminates manual data cleansing through data automation regarding accounts and brand hierarchies so that there is no manual scrubbing.

Terminus enriches buying committees with the identity graph that automatically fixes any accuracies in accounts so you can continuously monitor and maintain data integrity across all the target accounts.

The Engagement Hub at Terminus helps predict customers through different channels for efficient engagement and customizable reporting for better impact on target accounts, specifically with the help of multi-channel campaigns.

Terminus Data Studio provides first-party data for better customer identification, so there is no need to rely on third-party data and cookies, and your data asset becomes more reliable.

Terminus Features

• Identifies data issues in your DRM, covering data gaps to enhance the effectiveness and efficiency of marketing campaigns.
• Automates data cleansing, eliminating the need for manual scrubbing of accounts and brand hierarchies.
• Enriches buying committees with an identity graph that automatically corrects inaccuracies in accounts, allowing for continuous monitoring and maintenance of data integrity across target accounts.
• Features an Engagement Hub that predicts customer behavior across various channels for efficient engagement and customizable reporting, enhancing the impact on target accounts through multi-channel campaigns.
• The Terminus Data Studio provides first-party data for improved customer identification, eliminating reliance on third-party data and cookies, and making your data asset more reliable.

10. Zeotap

Zeotap focuses on customers’ data privacy with its data strategy for your business. Zeotap provides qualitative data retention with source management to bring all of your business’ data on one platform.

It offers 360-degree profile visualization with preferences management to create a trusted set of records.

Zeotap is based on no-code AI segmentation that manages audience, enriches data, and implements deterministic lookalike detection to deliver a multi-channel journey for customers. Its API Suite, Real-time workflow orchestration, and custom connectors help enhance customer experience.

Zeotap helps break down the silos for seamless personalization, so your marketing team meets its goals. The algorithms here select data sets unavailable to the market with a proprietary priority matrix.

It offers data monetization strategies to remove third-party cookie providers from the circle, offering a much more sustainable system for advertising.

Zeotap Features

• Prioritizes customer data privacy in its data strategy for businesses.
• Provides qualitative data retention with source management, consolidating all business data on a single platform.
• Offers a 360-degree profile visualization with preferences management to create a trusted set of records.
• Utilizes no-code AI segmentation to manage audience, enrich data, and implement deterministic lookalike detection, facilitating a multi-channel customer journey.
• Enhances customer experience with its API Suite, real-time workflow orchestration, and custom connectors.
• Breaks down silos for seamless personalization, aiding marketing teams in achieving their goals.
• Uses proprietary algorithms to select unique data sets with a priority matrix.
• Offers data monetization strategies that eliminate the need for third-party cookie providers, creating a more sustainable system for advertising.
  
  

11. Alida Sparq

Alida Sparq, now known as Alida Insight Community, provides data only from the right people with on-demand insights. With the right data at the right time from the right people, your business profile can be progressively built with customer feedback in your in-house panel, which can help in critical decision-making.

Here community members can be invited to give feedback which will help derive better customer-centric data. Alida Sparq makes the difference by offering automatic rewards such as sweepstakes or reward points, which improves in-depth surveys and helps you launch a project with a survey builder.

Alida Sparq provides dedicated customer success managers to every customer.

The analysis and reporting features include crosstabs, text analysis, sentiment analysis, data weighting, and a graphical view to provide critical insights according to customer segments. With these critical insights, the reports can be created in different formats for a quick and in-depth analysis.

Alida Sparq Features

• Provides on-demand insights using data from the right people at the right time, enabling businesses to build their profiles progressively with customer feedback.
• Invites community members to provide feedback, resulting in more customer-centric data.
• Offers automatic rewards such as sweepstakes or reward points to enhance in-depth surveys and facilitate project launch with a survey builder.
• Assigns dedicated customer success managers to each customer for personalized assistance.
• Includes analysis and reporting features such as crosstabs, text analysis, sentiment analysis, data weighting, and graphical views for critical insights according to customer segments.
• Allows creation of reports in various formats for quick and comprehensive analysis.
  
  

12. YouGov

The Customer Intelligence tool from YouGov works on Living Data that comprises consumer data with more than 20 million panel members. These panel members are registered in more than 55 markets, and the source of this consumer data is ever-growing, making YouGov call it the “living data”

The in-depth audience insights tools like research features, surveys, and polls help you obtain the data from your audience with over a million data points.

YouGov gets you started with high-level audience insights, and then you can utilize its unparallel audience intelligence features with bespoke customizations for assessing the live audience.

The live audience-based data can be used for campaigns that can provide precision targeting, unmissable advertising, and continuous monitoring with daily updates

YouGov helps with its swift pre-test capabilities to understand the sentiments of different customer groups for making strategic data-informed decisions, along with dynamic trackers for performance monitoring. The custom research at YouGov provides 100% bespoke intelligent market research to know everything about what your audience and target customers are thinking.

YouGov Features

• Operates on “Living Data,” which includes consumer data from over 20 million panel members across more than 55 markets.
• Utilizes in-depth audience insights tools such as research features, surveys, and polls to gather data from the audience, boasting over a million data points.
• Begins with high-level audience insights and then offers unparalleled audience intelligence features with custom options for assessing live audience data.
• Uses live audience-based data for campaigns, enabling precision targeting, impactful advertising, and continuous monitoring with daily updates.
• Offers swift pre-test capabilities to gauge the sentiments of different customer groups, aiding in strategic, data-informed decision making.
• Includes dynamic trackers for performance monitoring.
• Provides custom research for 100% bespoke intelligent market research, helping businesses understand their audience and target customers’ thoughts and preferences.
  
  

What is a Customer Intelligence Platform?

A customer intelligence platform is a software application that helps businesses gather, track, and analyze customer data. By understanding their customers better, businesses can improve their marketing and sales strategies. Customer intelligence platforms can provide insights into customer behavior, preferences, and needs. They can also help businesses identify trends and optimize their operations.