Selling is both an art and a science. Sales professionals intuitively understand how to connect with prospects and guide them to a purchase. Yet selling also requires strategy, analytics, and the ability to optimize based on data. This is where artificial intelligence can lend a helping hand.
The latest AI sales tools use advanced computing power to crunch massive amounts of data and take the guesswork out of closing deals. These virtual assistants can identify your hottest prospects, craft personalized outreach, and have intelligent conversations that feel like you talking, not some robot.
In this article, we’ll look under the hood at how these AI selling sidekicks actually work their magic. You’ll see real examples of AI in action – finding hidden sales opportunities, engaging leads with tailored messaging, and even negotiating pricing.
LeadFuze is a lead management solution that uses artificial intelligence to automate marketing operations and generate high-quality leads. LeadFuze gives you access to over 500 million people and 10 million businesses worldwide and simplifies the lead generation process by aggregating, matching, and verifying information in real-time.
LeadFuz provides best-in-class contact data for a variety of purposes, including lead targeting within specific markets, passive recruiting for job candidates, and building custom audiences for ad targeting.
LeadFuze acts kind of as a search engine for leads, providing comprehensive insights into people and companies, and can be seamlessly integrated with your existing tools.
Fuzebot is its AI sales assistant tool that automates the mundane aspects of list creation, like ensuring that your lists are de-duplicated, verified, and free of existing customers or competitors, all while building new lists that match your criteria automatically.
To automatically trigger outreach campaigns, Fuzebot integrates with popular CRM and ATS platforms, as well as outreach tools and social automation systems.
GoHighLevel is a platform that combines sales and marketing automation making it easier for businesses to optimize their sales processes by automating tasks directly within the platform. With GoHighLevel businesses can create automated workflows to nurture leads, schedule appointments, manage CRM and implement marketing automation campaigns.
GoHighLevel leverages machine learning and AI marketing tools to automate lead nurturing processes and establish 2-way communication with customers. It lets you automate lead nurturing through communication channels such as email, voicemail, SMS, and Facebook Messenger.
GoHighLevels pipelines automatically guide leads through stages providing an overview of the entire sales process. Additionally the platform handles calendar management by updating bookings checking for scheduling conflicts, and sending appointment reminders via email or SMS.
The chatbot feature in GoHighLevel assists in capturing leads and automating appointment bookings across communication channels. The platform’s AI capabilities allow it to identify negative tones in conversations and recognize keywords to generate appropriate responses.
GoHighLevel offers forced calls, and voicemail drops to enhance lead engagement. Forced calls instantly connect an agent with a lead after they submit their information while voicemail drops deliver recorded messages without ringing the recipient’s phone.
What’s even better is that GoHighLevel allows you to customize it with your agency branding and offer it as a subscription-based service. This way, you can operate your software business using their platform.
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Reply.io aims to streamline lead generation into four main parts: discover, engage, execute, and improve. This AI-powered sales platform helps you find and connect with potential customers in a highly personalized way.
Using Reply Data, their database of over 140 million business contacts, you can create hyper-targeted lists of prospects to reach out to. Reply also validates contact info like emails to optimize deliverability and avoid spam flags.
One of the coolest features is Reply’s AI assistant, Jason. Powered by ChatGPT, Jason can generate personalized outreach emails and sequences from scratch. It can also directly respond to prospect emails by answering questions and booking meetings for you.
The AI helps sales reps craft messaging and content for email campaigns too. And Reply offers multiple channels beyond email like LinkedIn, WhatsApp, SMS, and more. You can set up Multichannel Sequences to automate customized outreach based on the channel each prospect prefers.
Scheduling meetings is a breeze with Reply’s integrated calendar and booking feature. And reps get access to extensive reporting that tracks activities and syncs with CRM systems via native integrations, API, or Zapier.
Reply keeps expanding what’s possible by introducing API Labs with Email and AI Assistant APIs. This opens up even more ways to leverage Reply’s technology for supercharged sales.
In short, Reply.io combines data, AI, and automation to help teams engage prospects in a personalized, convenient way across every channel. The result is more meaningful connections and meetings.
Klenty is an AI-powered sales engagement platform designed to make outreach more efficient and effective. The star of the show is Klenty’s AI Cadences.
Cadences are automated sequences of personalized emails, LinkedIn messages, and call scripts created by AI. So instead of manually crafting follow-ups, you can let Klenty’s AI generate them for you based on proven high-converting templates.
Another neat tool is Email Intelligence, which acts like your personal AI sales coach. It analyzes your emails and provides data-driven suggestions to improve your messaging, remove fluff, add stronger CTAs, and more.
With Sales Templates, you can quickly build proven outreach content for emails, calls, LinkedIn, SMS, and more. Klenty’s AI is trained on different sales scenarios to offer templates tailored to any stage – from cold outreach to closed-won.
Klenty also customizes cadences by inserting personalized snippets into messages using prospect data from LinkedIn and websites. And you can give plain English instructions to edit sequences and emails.
In short, Klenty combines automation, personalization, and AI to take the heavy lifting out of sales engagement. This empowers teams to efficiently deliver targeted, high-converting outreach at scale.
Klenty provides a range of functionalities aimed at optimizing your sales outreach:
ZoomInfo is like a supercharged go-to market intelligence platform designed specifically for B2B sales teams.
It delivers an awesome database packed with up-to-date info and insights on companies and contacts.
But here’s what really makes ZoomInfo stand out – their data is high quality and actionable. They’ve got a crew of over 300 researchers who work hard to validate and clean up the data. Most platforms just scrape whatever they find online. ZoomInfo goes the extra mile for accuracy.
On top of the data, ZoomInfolayers on some really cool AI tools for conversation intelligence, sales engagement, and more. One of my favorites is ZoomInfo Chorus for conversation intelligence. It uses machine learning and 14 patented technologies to make every sales interaction more valuable.
Chorus analyzes sales calls with transcripts and insights to help teams improve their processes and behaviors. It also simplifies onboarding by identifying strategies to ramp up skills and follow proven playbooks.
For managing relationships and deals, Chorus captures contact info and communications from the field to sync with CRM. This gives complete visibility into customer relationships to better track accounts, prevent losing customers, and maximize CRM data.
Chorus even uncovers market intelligence by looking at customer feedback patterns. These insights can inform communication and content to connect better with customers and markets.
In a nutshell, ZoomInfo SalesOS takes data, AI, and market intel to the next level. It empowers B2B sales teams with the insights they need to build strong customer relationships.
Please note: Prices are as of 2023 and may vary based on the number of credits and users included in each package. Contact ZoomInfo directly for the most accurate and up-to-date pricing details.
Pipedrive is a sales CRM and pipeline tool built just for sales teams by seasoned sales professionals and ex-Skypers. So you know it’s tailored to meet sales’ needs.
In fact, Pipedrive has won multiple awards for being the easiest CRM software out there. It’s designed for simplicity.
One cool feature is Pipedrive’s AI sales assistant that handles tasks like sending personalized emails, creating deals when you add contacts, and transferring tasks between stages.
Pipedrive offers other types of handy automation too. It can automatically send emails when deals are created or reach milestones to keep things moving. You can set up customizable notifications for activity reminders sent through the app, email, or mobile.
Pipedrive even gathers publicly available customer info and prequalifies leads using data from LinkedIn, Twitter, and more.
Its workflow automation eliminates repetitive work by automating things like follow-up emails and task reassignment between deal stages.
Pipedrive Key Features
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HubSpot’s Sales Hub is a top-notch sales CRM with stellar analytics, engagement tools, and configure-price-quote features. It works for teams big and small.
What makes Sales Hub unique is its ability to handle growth without friction. It automates processes to free up reps and provides full visibility into sales performance through analytics. This consistency boosts the customer experience.
Sales Hub puts the customer front and center to streamline and personalize outreach. It also supports configure-price-quote to speed up deal closing.
One cool feature is Conversation Intelligence, which automatically captures call details and uses AI to spot coaching opportunities.
Call Tracking lets you prioritize, record, and log calls in your CRM for max efficiency. You can also set up automated, personalized email and task follow-ups to stay top of mind.
For account-based marketing, Sales Hub has a target account toolset. You can define ideal customer profiles and find matched target accounts. Then tag accounts and roles to personalize outreach, with AI-powered suggestions.
In short, Sales Hub provides end-to-end tools and AI to help sales teams scale while providing an exceptional, personalized customer experience.
Product Library: This feature allows businesses to manage and access their products and services efficiently, facilitating better sales processes.
Playbooks: This tool provides a strategic framework for your sales teams to follow, ensuring everyone is on the same page and working toward the same goals.
Sequences: An automated email sequence feature to provide consistent communication with leads and prospects, reducing the chance of missed opportunities.
E-signature: Allows for fast and secure signing of documents, accelerating the sales cycle.
ABM Tools and Automation: Advanced tools for account-based marketing to target critical accounts effectively, along with automation features to streamline processes.
▶ Start HubSpot Sales Hub free plan
MeetGeek is an AI-powered meeting assistant designed to maximize the value of meetings. It automatically records, transcribes, summarizes, and shares key takeaways so you can focus on the conversation instead of note-taking.
This tool makes it easy to share customer feedback, requirements, and important updates with your team by capturing notes while you stay engaged. No more missing crucial details.
A standout feature is MeetGeek’s laser-focused conversations that uncover improvement opportunities before they become real problems. It also integrates smoothly with platforms like Google, Zoom, Microsoft, and task tools so you don’t have to switch between apps.
MeetGeek offers robust analytics to track meeting frequency, duration, and participants. You can even compare departments to identify teams that may need meeting effectiveness training.
Since it’s cloud-based, you can access meeting data and recordings from anywhere.
While some users have noted concerns around transcription accuracy and sentiment analysis precision, MeetGeek does provide a free plan with 5 hours of included transcription.
Otter is another AI-powered meeting assistant designed to speed up closing deals by taking notes on sales calls.
It’s genius for transcribing interviews, events, virtual meetings – you name it. Otter integrates with Zoom, Teams, Meet, etc. to store everything in one secure, organized place.
For big companies, Otter’s Enterprise plan has extra controls, support, and security.
Apollo offers an AI sales intelligence platform that comes with a range of tools specifically designed to enhance your efforts boost engagement, and drive more revenue. It’s allows you to handpick accounts for Account Based Marketing (ABM) based on your ideal customer profile and account intelligence.
With Apollo you can take advantage of targeting and filtering capabilities to curate the list of companies and prospects. The platform’s account data encompasses over 65+ fields, which can be utilized for scoring, routing, research, and analytics.
Apollo provides emails and direct dial phone numbers for a network of 220 million contacts across 30 million companies. This vast pool of data empowers you to effectively engage with your target audience.
Moreover, the platform enables you to create customer experiences through personalized outreach at scale. This is made possible by Apollo’s automated outreach workflow and message optimization features.
Apollo also offers a sales intelligence and engagement platform that gives your account sales managers a competitive advantage. This holistic approach to sales intelligence and engagement is the reason why Apollo.io has gained the trust of more than 10,000 customers, including both growing startups and large global enterprises.
Zoho CRM is a comprehensive customer relationship management solution designed to streamline and optimize your sales processes, improve customer acquisition, and manage global customer experience operations.
But what we’ve found is that the interface of Zoho CRM may not be as visually appealing or slick as some other CRM platforms like Pipedrive for example. Another thing is setting up CRM integrations with third-party apps and other Zoho services is quite challenging.
Sales Force Automation: It helps automate routine sales, marketing, and support functions to save valuable work time.
Canvas Design Studio: It enables you to redesign the look and feel of Zoho CRM to fit your needs using a drag-and-drop editor.
Process Management: It allows you to define your sales process for the whole team to follow.
Journey Orchestration: It enables you to create personalized customer journeys and visualize them with intuitive journey maps.
Omnichannel: It allows you to converse with customers and prospects across multiple channels in real-time.
Sales Enablement: It provides tools to generate price quotes, access sales scripts, and facilitate customers through portals.
Performance Management: It helps to accelerate the sales productivity of your sales representatives with accurate forecasts of potential revenue.
Predictive Sales and Intelligence: Zia, an AI tool, helps manage CRM data and predict the likelihood of success for every lead and deal.
Customization: You can combine various features to mold the CRM to fit your business needs.
Standard: US$14/user/month (billed annually)
Professional: US$23/user/month (billed annually)
Enterprise: US$40/user/month (billed annually)
Ultimate: US$52/user/month (billed annually)
Freshsales is an AI sales CRM that brings all your customer data together into one powerful platform. This lets sales teams deliver personalized experiences at every stage.
The customer profile timeline view gives teams easy access to contacts, deals, accounts, conversations, tasks, meetings, and activities.
AI-powered contact scoring quickly identifies hot leads based on your ideal customer criteria. Get more insights to engage customers right in Freshsales via email, phone, SMS. Connect your email to sync conversations and send/receive messages.
Sales sequences nurture contacts through customized touchpoints based on how they’ve interacted with campaigns.
Table and Kanban views let you engage customers throughout lifecycle stages. Bulk actions like adding to sequences, tagging, emailing, or updating info save time and clicks.
Choose from templates or customize workflows to automate repetitive tasks and focus on closing deals.
The Visual Sales Pipeline provides different views into deal conversion and revenue. Teams can spot bottlenecks and optimize interactions for faster closes.
Tailor your pipeline stages, and create/send custom docs as deals progress.
Reports and dashboards measure sales and team performance. Track pipeline by owner, view created and closed deals over time, and spot missed opportunities.
The mobile app for iOS and Android lets you access all customer info on the go.
In summary, Freshsales combines AI and consolidation to give sales teams the insights and tools they need to deliver personalized experiences and accelerate deal closure.
Freddy AI: This AI assistant helps find potential customers, creates personalized emails, and provides insights to close deals faster. Freddy analyzes data points and behavioral patterns to score and resolve duplicate contacts, helping teams operate more efficiently.
Freddy Copilot: It assists in crafting compelling and personalized emails for prospecting, driving engagement and conversions.
Freddy Insights: Freddy parses emails, analyzes historical data, and offers real-time recommendations, allowing you to take the best actions to accelerate your sales cycle.
Multiple Sales Pipelines: Manage various sales processes within a single platform.
Time-based Workflows: Automate sales processes based on specific time-based triggers.
Sales Sequences: Automate the sales outreach process with emails to engage and convert leads.
Free CRM: Available for up to 3 users at $0/user/month.
Growth: Costs $15/user/month (billed annually) or $18/user/month (billed monthly).
Pro: Costs $39/user/month (billed annually) or $47/user/month (billed monthly).
Enterprise: Costs $69/user/month (billed annually) or $83/user/month (billed monthly).
Writecream is an AI sales email generator that aims to assist businesses in creating various types of sales content, including personalized icebreakers for cold outreach campaigns, blog articles, social media content, and YouTube video scripts. It’s designed to help businesses quickly create marketing content and sales emails with generative AI.
Icebreakers: Generate personalized Cold Emails, LinkedIn Outreach, Backlink Campaigns, Image Icebreakers, and Audio Icebreakers.
ChatGenie: A ChatGPT with the power of Google Search, which supports over 75 languages.
AI Art Creator: Allows you to transform your creative concepts into remarkable artwork.
Articles/Blogs: Generate long-form content like blog articles and video scripts in minutes.
Digital Ads & SEO: Generate ad copies for Facebook and Google, paraphrase, summarize, and create SEO meta descriptions.
Audio, Image & Video: Create podcasts & voice notes, YouTube video scripts, voice-overs, and video creativity.
Social Media & Copywriting: Generate feature-to-benefit statements, before-after-bridge, value proposition, social media post captions, and Quora answers.
Free Forever: Available at $0/month. It includes 20 credits.
Unlimited (Limited Offer): Costs $29/month. Unlimited credits.
Standard: Costs $49/month. 200 credits.
Extended: Costs $69/month. 750 credits.
After reviewing the capabilities of leading AI sales tools, it’s clear this technology is fundamentally transforming the field. These sophisticated assistants can analyze mountains of data, surface hidden insights, recommend hyper-targeted actions, and automate tedious tasks. When combined with human creativity and emotional intelligence, their potential is immense.
Yet we must keep reasonable expectations. AI excels at computation, but still struggles with abstraction, strategy, and relationships. The most effective salespeople will embrace AI as an ally, not a replacement. They’ll know when to trust its recommendations, while relying on their own judgement for big picture planning and complex negotiations.
As AI capabilities grow, we must also consider the ethical implications. While these tools can boost productivity and revenue, we must ensure they don’t undermine human relationships and emotional authenticity which remain core to sales success. Responsible use that combines AI capabilities with human strengths is key.
The sales landscape will continue to rapidly evolve. But those who understand how to strategically employ emerging innovations like AI will gain a powerful advantage. They’ll be able to hyper-target prospects, optimize touchpoints, and close more deals as AI turns sales into a data-driven science.
At the same time, they must stay grounded in the human art of selling. With technological and emotional intelligence, sales professionals can move confidently towards the AI-powered future.