21 Best AI Email Marketing Tools in 2023 (Automation & Personalization)

ai email marketing tools

We researched and compiled the most complete list of AI email marketing tools for automation, personalization, cold outreach, and writing engaging email copy.

Best AI Email Marketing Software Tools in 2023

1. HubSpot – Best AI email marketing software overall

2. GetResponse – Best free email marketing software

3. ActiveCampaign – Best AI email automation platform overall

4. SmartWriter – Best for automating hyper-personalized cold outreach processes

5. Omnisend – Best for eCommerce

6. Encharge – Best for SaaS businesses

7. Stripo – Best AI email design software

8. Reply.io – Best for multi-channel AI lead generation

9. EmailWritr – Best AI email generator


Email marketing, with its unrivaled ability to reach and engage with customers on their turf, has been the most effective marketing strategy for businesses of all sizes. It’s cheap, fast, and easy to set up, and it provides a high return on investment (ROI).

In fact, email marketing delivers a better ROI than many other marketing channels such as social media and influencer marketing.

However, with so much focus on personalization and customization, staying current can be difficult. Now, businesses have the ability to utilize AI in email marketing to deliver customized content that resonates with customers and make their emails more effective than ever before.

AI technology is changing the marketing landscape, and email marketing is no exception.

There are AI marketing tools at your disposal to help you overcome these challenges and make email marketing even  more profitable.

So, let’s dive into the list.

1. HubSpot


HubSpot is one of the world’s leading providers of marketing automation software. The company offers an all-in-one sales and marketing platform that includes CRM software, CMS, landing pages, chatbots, social media management, and everything in between. This platform includes AI email marketing features that can help businesses to improve their sales and marketing efforts. Let’s break them down into simpler terms.

First of all, HubSpot uses artificial intelligence in its email marketing automation software so you can create email workflows and triggers to reach your target audiences with the right messages at all stages of their customer journey.

Next, they have HubSpot’s Campaign Assistant, an AI-powered tool that acts like your personal copywriter. It can help you create landing page content, marketing emails, and ad copy for your next marketing campaign. It’s built directly into HubSpot’s marketing and sales tools so you can create, send, track, and analyse your emails all in one place.

Email Bots in HubSpot use machine learning, a form of AI, to read and understand your emails. They help you respond with engaging, conversational emails that inspire responses. Finally, HubSpot’s Inbox Automation tool works like a personal assistant that not only reads your emails but also recommends tasks based on the content of the emails.

It also automatically gathers essential information, like names and phone numbers, from every first-time email to create a new customer profile. After carrying out thorough research and considering various factors, we’ve selected HubSpot as the top solution on our list. It’s a pioneer in the AI software space and uses this technology to enhance its other tools, including CRM, chatbots, and conversational intelligence. On top of that, it’s completely free to get started.

The company has won numerous awards, including being named Gartner Peer Insights Customers’ Choice for CRM Lead Management.

Hubspot CRM Pricing

HubSpot offers a free plan and the paid pricing plans range from $45 to $3,200.

Start HubSpot free plan

2. GetResponse


GetResponse is one of the most complete email marketing platforms powered by AI technology that lets you craft custom emails based on individual customers’ needs, wants, likes, dislikes, and behaviors. It has everything you need to run successful marketing campaigns from start to finish.

Whether it’s to send personalized emails based on user behavior, retargeting customers who haven’t opened your previous campaign, or automating follow-up sequences – GetResponse does it all effortlessly.

With its customized email campaign builder, GetResponse makes it super easy to create personalized email marketing automation campaigns that will keep your subscribers coming back for more.

getresponse email marketing automation

In fact, its AI marketing automation tool even lets you create automated follow-up sequences using scheduled broadcasts, tracks subscriber activity using real-time analytics reports, personalizes each message with merge tags, and automates lead generation processes through dynamic text insertion tags.

With its advanced features like A/B testing and web analytics integration, it’s no wonder that over 2 million businesses worldwide trust their marketing campaigns to GetResponse.

But that’s not all; GetResponse integrates seamlessly with 100+ industry-leading apps, including Facebook, Google Analytics, Twitter, and Instagram, enabling you to easily cross-promote products across channels.

What’s more? The platform offers built-in SMS capability (which is useful for B2C and B2B enterprises) through which marketers can send group texts in over 160 countries worldwide.

Apart from text messages, GetResponse also allows users to create a sales funnel with its automated sales funnel creator called GetResponse Conversion Funnel.

Additionally, suppose you’re a fan of social media marketing but are reluctant to build yet another audience there (who isn’t?). In that case, GetResponse makes it easy to set up automated social media posts without leaving your inbox.

Best of all?

GetResponse offers a completely free plan and there are no setup fees (unless you need some technical assistance) or long-term contracts required – they don’t lock you into anything.

Overall, GetResponse is an excellent way to automate multi-channel campaigns while boosting conversion rates and driving business growth.

GetResponse Pricing

  • Free up to 500 contacts,
  • Basic plan allows you to manage 1000 contacts for $12.3/month
  • Plus gets you all features with 1000 contacts for $40.18/month
  • Professional starts at $81.18/month with support for unlimited automation

Start GetResponse free plan

3. ActiveCampaign


ActiveCampaign is a powerful customer experience automation platform with over 150,000 customers that can help run multiple marketing tasks from a single platform. ActiveCampaign aims to help companies automate all aspects of email marketing, landing pages, marketing automation, and CRM all under one system.

The platform empowers you with a user-friendly drag-and-drop email marketing automation platform. With this tool, you can grab different triggers and actions to create an automated workflow that can expand and cover your entire customer life cycle giving you a bird’s eye look at all of your automations with a single view.

Triggered emails allow you to automatically send communication based on different events of your leads in the business cycle including site visits, purchases, or other engagements. 


activecampaign workflow


Customizing dynamic content and segmenting your audience feature allows you to populate your email campaigns with the information your customers want.

There are also lots of configurable automation templates such as:

  • Welcome Series
  • After Purchase Follow Up
  • Abandoned Cart Reminder
  • Opt-in Incentive Delivery Email
  • 7-Day Drip Series
  • Store Contact Last Engaged Date
  • Send New Blog Posts
  • Pre-Webinar Reminder Drip & Post-Webinar Follow Up

The platform is available as a web-based solution via Windows, Mac, or Linux and on mobile devices with either IOS or Android.

One of the strongest pros of ActiveCampaign is the ease of use, specifically the drag-and-drop automation platform.

And with onboarding for new customers and high-level support, ActiveCampaign AI email marketing software is designed to scale up along with your company.

ActiveCampaign Pricing

  • Lite plan – starting at $15/month
  • Plus plan – starting at $70/month
  • Professional plan – starting at $187/month
  • Enterprise plan – starting at $323/month

Start ActiveCampaign 14-day free trial

4. SmartWriter



How would you like to create laser-targeted cold emails at scale that actually get responses? If you tried reaching out to your prospects one by one, coming up with a copy for each person then you should check out SmartWriter.

Powered by AI technology, SmartWriter is one of the best AI-powered email personalization solution that will help you automate your entire outreach process by creating hyper-personalized cold emails without doing any prospecting or research.

In addition, SmartWriter offers many different unique cold outreach tools, such as:

  • Personalized icebreaker generator
  • Personalized Linkedin outreach
  • Personalized Google review icebreaker generator
  • Deep enrichment
  • Email verification
  • Automated SEO backlink outreach

Besides that, with SmartWriter you can generate copy for social media, blog copy, e-commerce, and more.

But what makes SmartWriter stands out among other cold outreach tools is that it searches for articles, podcasts, interviews, medium blogs, and over 40 more data sources to create unique contextual messages that will help you stand out in your prospect email inbox whether you’re in B2B, Saas, or SEO specialist.

💡 Note

See the most complete list of the best AI SEO tools that will help you win in this competitive industry.

SmartWriter Pricing

  • Basic plan – $59 PM
  • Popular plan – $149 PM
  • Pro plan – $359 PM

Start SmartWriter 7 Day Free Trial

5. Omnisend




Omnisend is one of the best AI email marketing tools for e-commerce that offers an array of powerful marketing automation functionalities to create, send and track your clients with its robust CRM system.

The platform comes with an intuitive drag-and-drop editor, which allows you to create email automation, opt-in forms, and email templates.

Omnisend also provides multiple integrations with the most popular e-commerce platforms, including Shopify, WooCommerce, Magento, and more.

Read more about this eCommerce email marketing software in this Omnisend review.

Omnisend Pricing

  • Free – starting at $0/month
  • Standard –starting at $16/month
  • Pro – starting at $59/month

Try Omnisend For Free

6. Encharge



If would you like to get more leads and customers for your SaaS business by sending personalized emails at the right time based on what people do on your website, then you should take a look at Encharge.

Encharge is an AI email automation platform that helps you automate your sales and customer support workflow, create beautiful email templates, and send highly personalized emails in seconds.

Encharge seamlessly integrates with all CRM systems including HubSpot, Salesforce, Zendesk, as well as many other digital marketing tools like Zapier, Slack, Intercom, Twilio, and more.

We selected Encharge as the best email marketing software for SaaS businesses is that they offer ready made automation templates where you can find a lot of triggers like trial start date, trial, end date, and more.

You can read more in this Encharge review.

Encharge Pricing

Encharge pricing range from $49 – $999/month

Start Encharge free trial

7. Stripo


Stripo is an AI email design software designed to create professional and responsive emails quickly without any HTML skills. At the heart of Stripo is a ‘drag-and-drop’ editor. This lets you create email designs by simply dragging items and dropping them where you want them.

Stripo responsive designs ensure that the emails you design look great whether they’re opened on a computer, tablet, or mobile phone so that your emails fit perfectly on any screen.

Stripo also has a collection of ready-to-use email templates. These are like pre-made designs that you can customize to suit your needs. It’s a great starting point if you’re not sure how to design an email from scratch.

And if you’re working with a team, Stripo has got you covered. It lets your team collaborate on email designs, much like working together on a shared document online.

Stripo also integrates or ‘connects’ with other email marketing tools. So, if you’re already using tools like Mailchimp or Sendinblue, Stripo fits right in. A neat feature of Stripo is ‘automatic email replacement’.

When you edit an email design in Stripo and push it to an Email Service Provider or ESP, the new version automatically appears in your existing workflow. As of now, Stripo is able to optimize subject lines and even generate texts using AI, which is powered by ChatGPT 4. But that’s not all; they’re also planning to introduce AI templates that you can use.

Stripo Pricing

  • Free – $0/month
  • Basic – $15/month
  • Medium – $45/month
  • Pro – $95/month

Start Stripo free trial

8. Reply.io


Reply.io is a multi-channel AI lead generation software that automates the engagement process and enables the scalability of public outreach efforts.

With this tool, you can combine emails, LinkedIn, SMS messages, calls, and even WhatsApp messages into a single multichannel sequence, then generate and complete tasks to reach your prospects wherever they are.

Moreover, Reply.io allows users to create personalized content based on contact information collected via CRM tools or social media profiles (this feature is becoming increasingly popular as customers expect nothing less from brands than attentive, personalized services).

No matter what kinds of campaign tools you’re using, you should always start with customer profiling and then layer your audience, so each prospect receives offers tailored according to their specific needs.

With segmentation comes great power, so be sure that you set up your business-to-business strategy accordingly—just remember not to treat every prospect equally!

Reply.io Pricing

  • Individual plan starts at $70 PM
  • Business plan starts at $90 PM per user
  • Unlimited plan that gets you everything Reply.io has to offer starts at $120 PM

Start Reply.io 14-day free trial

9. EmailWritr


EmailWritr is an AI email writer that enables you to generate unlimited single emails as well as entire follow-up sequences across every industry by simply answering just a few questions about your business.

It does all the heavy lifting for you so you can focus on what matters most. From getting introductions with your target market to securing the next big deal, EmailWritr has your back with industry-specific templates and scripts tailored to your needs.

With this tool, you can get access to +1,300 email templates for industries and niches like:

  • SaaS
  • Affiliate marketing
  • B2B
  • eCommerce
  • Health & Fitness
  • Dating & relationship
  • Coaching
  • Consulting


Just to name a few.

You can read more about this tool in this EmailWritr review.

EmailWritr Pricing

  • Basic -$39/month
  • Standard – $49/month
  • Premium – $69/month
  • Expert – $99/month
  • Agency – $199/month

EmailWritr runs a lifetime deal on AppSumo where you can get this AI email assistant for a one-time payment.

Get EmailWritr lifetime deal on AppSumo

10. Sender.net



Sender.net is a platform designed to make email marketing automation easier. While it may not flaunt its AI features, it still brings a range of smart features to the table that can help businesses craft and send effective email campaigns.

It allows you to customize your email campaigns by adding custom fields, images, and videos to your emails. This means each email you send can be uniquely tailored to your recipients, adding a personal touch that can boost engagement.

Sender.net can also automate email workflows, which means it can send out emails based on certain triggers or timelines, helping to increase interaction and conversions without needing constant manual input.

Want to make sure your emails are hitting the mark? Sender.net has you covered with its A/B testing feature. It lets you experiment with different versions of your email campaigns to figure out what works best. This means you can optimize your emails based on real feedback and data.

The platform also has a knack for making things easier, especially for ecommerce. For instance, you can easily add products to your newsletters just by copying and pasting the product URL, and Sender.net will automatically pull in the product images, descriptions, prices, and more.

This software gives you an edge over competitors because it makes sure each message has high deliverability rates while delivering significant ROI for your inbound traffic—effectively turning invisible traffic into gold through personalization and automation.

By continuously monitoring subscriber behaviors, including click activity, page interaction times, and bounce rates, we keep learning what kind of content drives them to visit websites or open certain emails while passing relevant data to your CRM system so we can make better suggestions when sending out fresh newsletters or drip campaign updates based on previous customer behavior patterns.

Further boasting an impressive drag-and-drop email builder along with 100’s of professionally designed templates and AI-powered email automation, Sender.net helps you work smarter, not harder. It even features one-click integration with WordPress, and most of all with Zapier, thus giving you complete control over how content gets distributed to your precious contacts.

Sender.net Pricing

  • Free – $0/month
  • Standard – starting at $15/month
  • Professional – starting at $70/month
  • Enterprise – custom pricing

Try Sender.net For Free

11. BeeFree



BEE is a trusted creator of content design software designed to make the creation of emails, landing pages, and popups. They offer two main products: BEE Pro and BEE Plugin, each with its own unique benefits.

BEE Pro lets you design responsive emails and landing pages without having to know any code. Simply drag and drop elements where you want them. This makes it super easy for marketers, designers, and business professionals to create attractive and effective emails and pages in no time. BEE Pro is all about giving you freedom in your designs, while also providing tools to maintain your brand and collaborate with your team.

And if you’re not sure where to start, there’s a whole catalog of ready-to-use templates to get you going. One more plus – you can send your emails straight to your email-sending platform and publish landing pages with just a click.

Now, if BEE Pro is your design assistant, BEE Plugin is your integration whizz. This is an email, landing page, and popup builder that can be easily embedded into SaaS applications, especially in the CRM and Marketing Automation sectors. What sets BEE Plugin apart is its unique blend of design flexibility and user-friendly experience. It allows for customization and can be deployed in under 30 days. 

Read more about this email design software in this BEE review.

BeeFree Pricing

  • BeeFree gets you lifetime access to the lite editor
  • Freelancer plan starts at $15
  • $30 PM for Team plan
  • And finally for the Agency plan, be ready to shed $120 per month

Try BeeFree.io for free

12. EasySendy


EasySendy is a powerful, AI-powered software program created by Dataaegis. The platform is designed to boost your engagement rates, ensure better inbox delivery, and make you look good; in front of your subscribers.

Using real-time data from your existing databases and business intel sources, such as Google Analytics reports and geo-targeting features from Facebook Ads/Pages insights tool, EasySendy helps you craft tailor-made emails that resonate well with targeted users.

Its dynamic segmentation engine goes even further by using advanced machine learning algorithms to create message variations based on customers’ buying habits.

What’s more? This software also makes it easy for you to identify new leads who haven’t responded yet while letting your current subscribers know about newly introduced products through automated drip campaigns.

Overall, it’s a great time-saving partner for anyone working in digital commerce or eCommerce who wants to nurture their subscriber lists without spending hours writing elaborate content every day.

From behavior-based automation to multi-delivery server routing, it has everything to transform your typical marketing process into something amazing.

EasySendy Pricing

  • $19 PM for 10K subscribers with 5 emails per second,
  • $59 PM for 100K subscribers with a limit of 15 emails per second,
  • $89 PM for 150K subscribers with 30 emails per second,
  • $119 PM for 200K subscribers with 30 emails per second,
  • Finally, $349 for 1 million subscribers with 30 emails per seconds

13. Lemlist


Lemlist is like a powerhouse for sales automation, packed with a variety of features designed to streamline sales outreach and boost conversions. Although it doesn’t specifically label itself as an AI platform, it does incorporate AI elements into its features.

Think of Lemlist allows users to personalize their outreach efforts by adding custom fields, images, and even videos into their emails. This means you can make every email uniquely tailored to the recipient, making them feel more valued and likely to engage.

But it’s not just about sending one email and hoping for the best. Lemlist can automatically send follow-up emails, which can help increase the chances of getting a response. This means even if you’re busy with other tasks, Lemlist keeps the conversation going.

Lemlist also acts like a personal coach for your email campaigns, offering A/B testing features. This allows users to try out different versions of their email campaigns to find out what works best, optimizing their outreach strategies based on real data.

It also has analytics capabilities so you can track the performance of your email campaigns and measure their success. You’ll have clear, easy-to-understand stats that show you how well your campaigns are doing.

And the icing on the cake? Lemlist plays well with others. It can integrate with a host of other sales and marketing tools, including big names like Salesforce, HubSpot, and Zapier. This means you can connect Lemlist with the tools you already use, making your entire sales process more efficient.

So, even though Lemlist might not shout about its AI features, its personalization and automation tools certainly have AI elements. These can help businesses amplify their sales outreach and boost their conversion rates, all with less manual effort.

Lemlist Pricing

  • Email warm-up starts at $29 PM
  • Email outreach begins at $59 PM
  • $99 is for the ultimate – Sales engagement plan

14. Automizy


Another amazing tool that helps you boost open rates and encourage more clicks is Automizy. It’s an AI marketing automation platform designed specifically for cold email outreach.

Using a drag-and-drop editor, you can create targeted automated workflows to send personalized emails based on every prospect’s interest and behaviour.

With other features such as lead scoring and CRM integration, your business gets unparalleled control over a lead generation in real-time at a fraction of what it would cost you if you were using another platform for bulk emailing purposes.

Read more in this Automizy review.

Automizy Pricing

  • $9 PM for 200 contacts
  • $18 for 500 contacts
  • $29 PM for 1000 contacts
  • For 3000 contacts, $49 PM will be the fee
  • $69 for 5000 contacts
  • $99 is the fee for 8K contacts
  • $119 PM for 10K contacts

15. Smart Assist

smart assist

Smart Assist is exactly what it sounds like; an assistant that handles all of your office messaging needs while you do whatever else you want to do with your day.

And yes, it works across multiple programs, including Word and Outlook, so there’s no need to mess around with software compatibility issues either!

Using machine learning, Smart Assist analyzes your emails, reviews its database, and comes up with suitable replies so that each email only requires two clicks – and if you’re worried about how your client will perceive automatic responses based on algorithms at first glance, don’t fret because every response generated is unique, and tailored to your writing style.

For someone who spends 60% of his/her time on a chair typing emails into a computer, Smart Assist seems like a great investment.

Smart Assist Pricing

  • My Work starts at $4.99 PM
  • My Team starts at $14.99 PM
  • My organization starts at $24.99 PM

16. Email Tree



Sometimes customers will have questions or encounter problems in a purchase journey that needs to be resolved immediately and require some form of assistance from a customer service representative.

Well, guess what? You can take customer service beyond your brand’s walls by building your own hyper-automated customer service, just like an email conversational chatbot with personalized responses for each and every question that pops up in people’s minds.

It isn’t easy, but EmailTree’s exceptional Artificial Intelligence (AI) powered solution will empower you to find customized answers to customer queries within seconds so you can effectively fix most of their issues without them ever having to pick up a phone.


The best part is that once you onboard all your customer details, they will automatically surface any fresh leads, which can then get entered into sales CRM systems such as Salesforce or Zoho Desk—ensuring greater team productivity while simultaneously improving client satisfaction.

Email Tree Pricing

Pricing is based on personalized needs

17. Phrasee



Phrasee is an innovative marketing tool that leverages artificial intelligence to create and optimize brand-consistent marketing messages. Its primary aim is to maximize customer engagement, making sure your brand communicates effectively and at the right moment to your audience.

They use natural language generation, a type of AI technology. It crafts marketing messages that sound as almost they’ve been written by a person, not a machine, keeping your brand’s voice human and relatable.

Phrasee doesn’t just generate the marketing copy; it also uses deep learning algorithms to optimize this content. These algorithms work to ensure your marketing copy will deliver the best possible engagement and conversion rates.

The tool is versatile, with multi-channel support that includes email, SMS, push notifications, web/app content, and social media so that you can use Phrasee to help you reach your customers wherever they are.

By providing their customers (mostly B2B businesses) detailed insights into their customer personas and how their brand message resonates with them at different points in the buyer journey, Phrasee equips them with optimized copywriting for every stage of conversions—be it on websites, blogs posts, social media ads or emails.

The end results? An immediate improvement in conversion rates by the fine-tuning tone of voice via AI algorithms for more meaningful conversations between buyers and sellers.

Further featuring real-time optimization that tracks consumer behavior over time, strategic keyword selection based on contextual relevance, and natural language processing, Phrasee brings personalized experience to life by providing actionable information about what users want when they want it.

Phrasee Pricing

Pricing is revealed after you book your initial consultation with the Phrasee team

18. Emailonacid



EmailonAcid is an AI platform that uses machine learning algorithms to simplify your emails’ pre-deployment checklist by recommending template adjustments based on audience segmentation data that you provide.

Easily test performance with new versions of subject lines, design elements, and even wording before sending them out to customers at scale for a fraction of what traditional A/B testing would cost you.

And once you’re ready to start using it, set up any number of checks per template, review recommendations in real-time, and cut down manual work hours across your entire organization without missing anything important.

Whether optimizing opens or clicks rates or balancing lead distribution between reps, EmailonAcid ensures your messaging never misses its mark by giving marketers more control over their email content than ever before.

Emailonacid Pricing

  • The Basics starts at $86 PM,
  • Premium plan will cost you $132 PM
  • Professional plan starts at $499 PM
  • For enterprise plan, EmailonAcid will quote a custom pricing

19. Seventh Sense

seventh sense

Seventh Sense is a revolutionary email deliverability tool designed to take pressure off marketers’ shoulders by eliminating spam issues altogether.

Its machine learning algorithms are constantly on guard detecting fraudsters, automatically removing them from contact lists alongside users who no longer wish to receive promotional updates from you based on their IP address or device type.

To do so, they use an extensive behavioral engine working 24/7 monitoring user behavior patterns to prevent any errors from creeping into your marketing campaign and improve conversion rates.

In addition, they have deep integration capabilities allowing you to merge multiple user data sources (e.g., CRM) from HubSpot and Marketo, thus providing you with one central dashboard where you’ll have access to advanced metrics like split test results helping you easily find which of your marketing assets works best when engaged by specific segments or target audience groups.

Overall, the aim of Seventh Sense is to help business owners grow faster by increasing ROI while reducing the manual workload associated with regular email marketing campaigns.

Seventh Sense Pricing

  • For Hubspot, the pricing begins at $64 PM.
  • For Marketo, the pricing begins at $360 for 50K leads

20. Litmus


Litmus is a leading email creation, testing, and analytics platform designed with a simple yet powerful goal: to help teams create exceptional email experiences for every subscriber, everywhere. Through its suite of intuitive tools, Litmus provides marketers and designers with the confidence to deliver superior customer experiences.

Recently, Litmus announced the beta launch of Litmus Assistant, a new AI-powered tool that simplifies the process of crafting compelling email campaigns. An addition to their AI-driven email personalization suite, Litmus Assistant employs artificial intelligence to optimize email content and ensure inclusivity. This tool gives marketers the bandwidth to focus on developing innovative strategies that maximize email-driven revenue, all while maintaining top-notch customer experiences.

Litmus Assistant comes with a subject line generator that suggests five options by scanning email copy, assisting marketers in choosing the most engaging subject line. A unique tone of voice option allows for automatic rewriting of the email copy in different tones, ensuring the message aligns perfectly with the brand’s voice and the campaign’s objectives. Furthermore, the platform’s language translator feature ensures inclusivity by translating email content into popular languages among subscribers, simplifying the process of sending multilingual emails and getting error-free content to market faster.

From cross-platform analytics to A/B testing of subject lines and tracking information from pre-click through conversion points, there’s nothing else out there quite like it; you don’t even need to be a designer or coder, thanks; to Litmus’ point-and-click interface.

Litmus Pricing

  • Basic plan begins at $99 PM,
  • Plus plan beings at $199 PM,
  • Finally, the Enterprise plan will have custom pricing

20. Rasa.io



Rasa.io boasts personalized AI-powered email templates that create lead generation campaigns from scratch based on behavior data gathered from users who signed up for your mailing list alongside any other CRM information at your disposal, giving you access to metrics such as time spent browsing different parts of your website, average time between visits and much more.

Saving relevant user activity patterns allow Rasa to build tailored messaging for each segment, meaning you are always able to send messages with an exact tone as well as information most likely resonates with the recipient leading him/her to convert into a customer.

Rasa.io Pricing

  • For the Standard plan, you will have to invest $29 PM for 2500 contacts.
  • Plus plan starts at $140 PM for 10K contacts.
  • Finally, for Pro plan, you need to invest $499 PM for 25K contacts

21. Optimove



Optimove was built around providing marketers with everything they need to succeed at personalization from conception to distribution.

And how exactly does Optimove do that? Through the proprietary technology that maps every customer journey in real-time using predictive algorithms that understand customer journeys inside out, enabling us to automatically optimize contact plans anytime something changes.

Whether an abandoned cart email would benefit most from showcasing the advantages of going through checkout or maybe a recovery campaign is more likely to drive traffic back to the site by sending prospects an offer via SMS alerting them about deal expiration dates.

It’s all up to Optimove to keep you ahead of your competition while growing revenue exponentially through a constant stream of well-optimized campaigns getting delivered across multiple channels, including email, mobile devices, social media, and online ads.

What used to take days now takes minutes meaning marketers don’t have to put in massive efforts manually putting together individual communication strategies, thus saving you not only time but money too.

Optimove Pricing

Optimove provides customized pricing based on your business’s specific requirements

How is AI used in email marketing?

AI has brought forth a new era of customization, automation, and efficiency to email marketing campaigns. AI helps marketers better understand their audience by offering insights into customer behavior and preferences. It also helps create personalization that can be tailored to each individual user, allowing marketers to send the most relevant offers or content to the right person at the right time.

What is Your Favorite AI Email Marketing Software?

So these are all of the AI email marketing tools that can help you grow your business by providing you with all the necessary features to reach out to more people and deliver messages in a better way.

Now it’s your turn. What’s your favorite AI email marketing software? Do leave me a comment down below.

And if you find this article helpful, make sure to check out other AI digital marketing tools available on our website that will take your marketing efforts to the next level.

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